This document analyzes and summarizes the conventions and techniques used in a documentary advertisement. It describes an image showing two boys, one black and one Asian, facing the camera in the street. The black boy looks sad and makes eye contact, engaging viewers and eliciting pity. Text is limited but used to identify the documentary and air time. Color and lighting are used symbolically, with the black boy brightly lit to seem innocent while the other is in shadow. The background suggests a crime-ridden environment and issues faced by young people. Overall, the analysis discusses how the advert uses visual and linguistic elements to intrigue viewers and convey its message in a brief format.

1. Ancillary Analysis
By Aziezatt Salisu

3. The black African boy
Does not look scared
but looks sad and
look straight into the
camera and has eye
contact with the
audience which
engages the audience
towards him and also
feel pity towards to
boy
Instead of using the gun the boy using his
fingers and is pointing directing to the
boy
the Asian
boy
shows so
much
anger
towards
the boy.
Which
also
engages
the
audience
toward
the boy’s
face.
The background of the picture shows that the
two boys are in the street. Looking at the hoys
the boys seem to be around the age of 13.
Image

4. One convention
of a
documentary
advert is the
institution logo
of the
documentary.
The logo of the
broadcasting
channel is always
on the right
hand side of the
advert
Another
convention of
a
documentary
advert the
documentary
title and the
scheduling
information.
This is also on
a colour block
so it stands
out to the
audience
CONVENTIONS

5. COLOUR
The picture is
divided into two
light and dark. The
black African boy
gives the audience
an innocent look
which highlight the
image while the
other boy is dark.
He light back
ground shows the
innocent of the
boy and makes it
more noticeable
for the audience to
spot the by while
the dark.
The background which
looks like the are in the
street denotes the
crime life in Britain and
mong young children.
Telling the audience
that crimes don’t only
happen within adults
but also with kids.
Light Dark

6. USE OF LANGUAGE There is very limited text on the advert so as t
entice the audience; what little text there is used to
let the audience know what it is and when it is
going o be shown

8. The
screaming
man screams
to the other
guy . The
look in the
man the man
look shows
so many
emotional
such anger,
disappointm
ent etc.
Image The boy
looks sad
which
encages
the
audience
to worry
about the
boy and
also ask
why the
boy is sad.

9. Use of language

10. Use of language
An
important
feature of
prints
adverts is
that it is
simple and
can be
understand
from a quick
glance