This document analyzes and summarizes the conventions and techniques used in a documentary advertisement. It describes an image showing two boys, one black and one Asian, facing the camera in the street. The black boy looks sad and makes eye contact, engaging viewers and eliciting pity. Text is limited but used to identify the documentary and air time. Color and lighting are used symbolically, with the black boy brightly lit to seem innocent while the other is in shadow. The background suggests a crime-ridden environment and issues faced by young people. Overall, the analysis discusses how the advert uses visual and linguistic elements to intrigue viewers and convey its message in a brief format.