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My audience
This document discusses teenage girls between sixteen to nineteen years old who are struggling with emotional and self-expression issues as they try to find themselves and fit in with mainstream peers while being curious about who they are.
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A focus group is a group of people assembled to discuss and provide feedback on a particular topic. Focus groups are useful for gathering attitudes, feelings, beliefs and reactions from respondents in a way that individual interviews or surveys cannot. They allow for a multiplicity of views to be shared and for more information to be obtained in a shorter period of time compared to other methods. Focus groups are particularly helpful when power differences exist between participants and decision-makers, or when exploring the language and culture of particular groups. While focus groups can help generate hypotheses and develop survey questions, the findings cannot be generalized to the whole population due to the small number of participants.
Audience research methods
Audience research methods fall into two categories: quantitative and qualitative. Quantitative methods generate numerical data through closed questions, while qualitative methods gather opinions through open-ended questions. Common quantitative methods include paper or digital questionnaires with closed questions and desk research. Qualitative methods involve desk research, open-ended paper or digital questionnaires, individual and panel interviews, focus groups, log books, and observation. Both types of methods have advantages and disadvantages for understanding audiences.
Active and passive audience theory
The document discusses three theories of audience behavior: the hypodermic syringe model which views audiences as passive and easily manipulated by media; the uses and gratifications model which sees audiences as active in using media to fulfill needs like escapism, information, social interaction, and identity; and reception theory which proposes that audiences actively decode media messages in different ways based on their own perspectives.
Ancillary analysis..
This document analyzes and summarizes the conventions and techniques used in a documentary advertisement. It describes an image showing two boys, one black and one Asian, facing the camera in the street. The black boy looks sad and makes eye contact, engaging viewers and eliciting pity. Text is limited but used to identify the documentary and air time. Color and lighting are used symbolically, with the black boy brightly lit to seem innocent while the other is in shadow. The background suggests a crime-ridden environment and issues faced by young people. Overall, the analysis discusses how the advert uses visual and linguistic elements to intrigue viewers and convey its message in a brief format.
Question 1
The document discusses how the film uses conventions of other horror films to tell the story of a shy, lonely girl. It draws influences from films like Carrie and Black Swan to show the girl's transformation from innocent to evil. The title sequence introduces ambiguity and hints at two sides to her personality. The film targets a female audience by focusing on the girl's struggles to overcome her traumatic past.
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This 4 page document discusses different pages created by the author including a front cover, second page, and third page. The fourth page contains a quote from a focus group that the author made more artistic to resemble a magazine.
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Aziezzat Salisu created a filming schedule for their documentary project titled "What is Beauty?". The project is split into 6 phases from December 1st to December 7th 2014. It involves interviewing 4 characters between the 2nd to 5th lesson over 5 minutes each on different dates. Music recording is scheduled for the 4th lesson lasting 1 hour. Research will be done during the day for 2 hours. The documentary aims to answer questions about beauty through 4 interviews.
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This document is a survey asking respondents questions about their documentary viewing habits including gender, age, frequency of viewing documentaries, genres watched, recently viewed titles, preferred channels, views on broader distribution, and awareness of online documentary websites. It contains 9 multiple choice or short answer questions to gather information from viewers.
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This documentary aims to make young females ages 16-19 feel comfortable with their appearance by telling stories of how peers feel about themselves, whether they love how they look or not. The goal is for females to love themselves and not feel uncomfortable around other females. It will air on Channel 4, which has a younger, more upmarket audience during the times outlined.
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This document discusses teenage girls between sixteen to nineteen years old who are struggling with emotional and self-expression issues as they try to find themselves and fit in with mainstream peers while being curious about who they are.
Focus group
A focus group is a group of people assembled to discuss and provide feedback on a particular topic. Focus groups are useful for gathering attitudes, feelings, beliefs and reactions from respondents in a way that individual interviews or surveys cannot. They allow for a multiplicity of views to be shared and for more information to be obtained in a shorter period of time compared to other methods. Focus groups are particularly helpful when power differences exist between participants and decision-makers, or when exploring the language and culture of particular groups. While focus groups can help generate hypotheses and develop survey questions, the findings cannot be generalized to the whole population due to the small number of participants.
Audience research methods
Audience research methods fall into two categories: quantitative and qualitative. Quantitative methods generate numerical data through closed questions, while qualitative methods gather opinions through open-ended questions. Common quantitative methods include paper or digital questionnaires with closed questions and desk research. Qualitative methods involve desk research, open-ended paper or digital questionnaires, individual and panel interviews, focus groups, log books, and observation. Both types of methods have advantages and disadvantages for understanding audiences.
Active and passive audience theory
The document discusses three theories of audience behavior: the hypodermic syringe model which views audiences as passive and easily manipulated by media; the uses and gratifications model which sees audiences as active in using media to fulfill needs like escapism, information, social interaction, and identity; and reception theory which proposes that audiences actively decode media messages in different ways based on their own perspectives.
Ancillary analysis..
This document analyzes and summarizes the conventions and techniques used in a documentary advertisement. It describes an image showing two boys, one black and one Asian, facing the camera in the street. The black boy looks sad and makes eye contact, engaging viewers and eliciting pity. Text is limited but used to identify the documentary and air time. Color and lighting are used symbolically, with the black boy brightly lit to seem innocent while the other is in shadow. The background suggests a crime-ridden environment and issues faced by young people. Overall, the analysis discusses how the advert uses visual and linguistic elements to intrigue viewers and convey its message in a brief format.
Question 1
The document discusses how the film uses conventions of other horror films to tell the story of a shy, lonely girl. It draws influences from films like Carrie and Black Swan to show the girl's transformation from innocent to evil. The title sequence introduces ambiguity and hints at two sides to her personality. The film targets a female audience by focusing on the girl's struggles to overcome her traumatic past.
Question 4
The target audience for the media product is primarily female teens and young adults as the coming of age thriller horror story focuses on the journey of a young female protagonist. Specifically, the core audience is female students aged 19 interested in art, drama, and photography. Two secondary audiences are also identified: metrosexual male students aged 20 interested in fashion, and female audiences aged 25 from middle-class, well-educated backgrounds.
Question 8
The document discusses how social media and digital platforms could be used to promote a movie to attract audiences. Facebook would be used to update fans, share new posters, announce meetups and offer free merchandise. An interactive game would be created for fans to play and learn more about the movie's plot. YouTube would host the movie trailer since surveys found most fans watch trailers there. Lovefilm would allow people to stream the movie online instead of going to theaters. Twitter would share daily updates, posters and goodies through hashtags. A mobile app would also be created to allow fans to play the promotional game on their phones.
Question two
This document summarizes a film project about a teenage girl and the woods.
The main character is a 16-year-old British girl from a middle-class family. Her father was murdered a year ago. She lives with her emotionally distant mother. In the woods, her life changes and she becomes darker and more damaged. At the end, she commits suicide to save herself.
The antagonist is the woods, where everything changes for the girl and she transforms. At first the woods seems peaceful but it becomes darker.
The film aims to represent the girl's helplessness as she has no one to help her and faces bullying. It also uses stereotypes like the innocent girl and scary woods to tell its
Question 5
The document discusses how the filmmaker attracted their target audience of females ages 15-25 who enjoy psychological thriller films. They focused on portraying a strong, independent female protagonist who experiences losing control of her body and identity. Scenes taking place in woods and of the protagonist being bullied also aimed to relate to the target audience. Fonts, music, and references to popular psychological thrillers like Black Swan were used to capture the feel of those films and attract the target demographic.