Ancestry asked to speak at the Adobe Experience Manager (SIG) Community event in April 2016. These slides outline an issue Ancestry encountered related to international targeting.
This document discusses various desk research methods for understanding what is happening in other countries, cultures, sectors, and with new developments. It mentions researching through Google search, discussion forums, landing pages, Google Adwords, Google Trends, and internal analytics to gain insights without direct interaction. The document also raises launching a landing page as a potential opportunity.
CNET Content Solutions is the world's leading independent source of product information, providing detailed content on over 5 million technology products in 15 languages. It helps thousands of retailers and resellers convert shoppers into buyers by empowering businesses to maximize the value of product information through content delivery and hosting services. CNET works with over 2,100 e-commerce partners to syndicate product information and improve the customer experience.
The Native American Pow Wow featured traditional dances performed in contests separated by age and sex. Participants wore authentic Native American attire. The dances had different styles for each dancer. Arts and crafts sold traditional clothes, artifacts, and jewelry. Food included Indian tacos, fried bread, and corn dogs. The event educated visitors and appeared to authentically represent Native American culture.
Grace Casambros presented on the musical play Little Women performed by high school students. The musical is based on the novel of the same name by Louisa May Alcott and follows the story of the four March sisters growing up in Massachusetts during the Civil War. While incorporating some elements of Greek drama like melodramatic scenes and exaggerated acting, the musical also differed from ancient Greek plays in its use of modern stage technology and female actors playing female roles. A key part of the story that audiences can relate to is the depiction of sibling rivalry between the March sisters and the sadness of missing their father who is away fighting in the war.
The document provides an overview of event planning, outlining key aspects such as occasion, style, venue, budget, food & beverage, and the planner's role. It discusses establishing the event type (special, corporate, public), determining budget, choosing a style (cocktail, formal dinner, etc.), selecting a venue, and food & beverage options (stations, buffet, plated). The planner's job is to organize all aspects while keeping the event on schedule and within budget.
Event planning involves coordinating all aspects of meetings and conventions from speakers and locations to printed materials and audiovisual equipment. It begins with determining the objectives of the sponsoring organization and choosing appropriate content and speakers to effectively convey the organization's information. Event planning is a process of planning, preparing, and producing an event and can be seen as either an energizing process that creates lifelong memories or stressful work that requires demanding career.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
This document discusses various desk research methods for understanding what is happening in other countries, cultures, sectors, and with new developments. It mentions researching through Google search, discussion forums, landing pages, Google Adwords, Google Trends, and internal analytics to gain insights without direct interaction. The document also raises launching a landing page as a potential opportunity.
CNET Content Solutions is the world's leading independent source of product information, providing detailed content on over 5 million technology products in 15 languages. It helps thousands of retailers and resellers convert shoppers into buyers by empowering businesses to maximize the value of product information through content delivery and hosting services. CNET works with over 2,100 e-commerce partners to syndicate product information and improve the customer experience.
The Native American Pow Wow featured traditional dances performed in contests separated by age and sex. Participants wore authentic Native American attire. The dances had different styles for each dancer. Arts and crafts sold traditional clothes, artifacts, and jewelry. Food included Indian tacos, fried bread, and corn dogs. The event educated visitors and appeared to authentically represent Native American culture.
Grace Casambros presented on the musical play Little Women performed by high school students. The musical is based on the novel of the same name by Louisa May Alcott and follows the story of the four March sisters growing up in Massachusetts during the Civil War. While incorporating some elements of Greek drama like melodramatic scenes and exaggerated acting, the musical also differed from ancient Greek plays in its use of modern stage technology and female actors playing female roles. A key part of the story that audiences can relate to is the depiction of sibling rivalry between the March sisters and the sadness of missing their father who is away fighting in the war.
The document provides an overview of event planning, outlining key aspects such as occasion, style, venue, budget, food & beverage, and the planner's role. It discusses establishing the event type (special, corporate, public), determining budget, choosing a style (cocktail, formal dinner, etc.), selecting a venue, and food & beverage options (stations, buffet, plated). The planner's job is to organize all aspects while keeping the event on schedule and within budget.
Event planning involves coordinating all aspects of meetings and conventions from speakers and locations to printed materials and audiovisual equipment. It begins with determining the objectives of the sponsoring organization and choosing appropriate content and speakers to effectively convey the organization's information. Event planning is a process of planning, preparing, and producing an event and can be seen as either an energizing process that creates lifelong memories or stressful work that requires demanding career.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
How Hotels Can Use Social Media to Attract Event PlannersJulius Solaris
A presentation from a popular post I made on www.eventmanagererblog.com - you can access full notes here -> http://www.eventmanagerblog.com/marketing/hotels-social-media-meeting-planners
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
The document provides an overview of the event management industry in India. It discusses the history and evolution of event management from traditional events to the professionalization of the industry. It also covers the key segments in event management, market drivers such as increasing disposable incomes and shift from above-the-line to below-the-line marketing, as well as challenges around infrastructure, talent acquisition, and demonstrating return on investment. The future outlook is positive due to growing sponsorship budgets and demand for experiential marketing events.
The document discusses various aspects of event planning and management. It begins by defining what an event is and different types of events. It then discusses event management and the key aspects involved, including market research, SWOT analysis, event planning using the 5 Ws framework, venue selection, marketing, evaluation and feedback. Key elements of event planning covered include determining objectives, activities, schedule, budget, target audience and addressing logistical considerations like location, date and time. The document provides an overview of best practices for comprehensive event planning.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
This document provides guidance on making decisions through a 7 step process. It uses the example of a person named Amy who wants a new cell phone that costs more than she has saved. The 7 steps are: 1) Relax 2) Say something positive 3) Identify the problem 4) Consider choices 5) Weigh consequences 6) Prioritize what's important 7) Make the decision. For Amy, the document outlines her choices, consequences, and recommends waiting to save more money as the best option based on her priorities.
This document summarizes an SEO tools presentation given by Be Marconi of Local Blitz agency. It provides an overview of the agency and Marconi's background in radio frequency engineering and SEO. The bulk of the document lists and briefly describes various SEO tools used for keyword research, content generation, link building, technical SEO, analytics and more. Recommended tools from other SEO experts like Kyle Roof and Simon White are also mentioned.
This document summarizes an SEO tools presentation given by Be Marconi of Local Blitz agency. It provides an overview of the agency and Marconi's background in radio frequency engineering and SEO. The bulk of the document lists and briefly describes various SEO tools used for keyword research, content generation, link building, technical SEO audits, analytics and more. Recommended tools from other SEO experts like Kyle Roof and Simon White are also referenced.
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
International SEO Strategy by Morino Neto Morino Neto
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console's country report and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure not matching the target market, link authority issues between markets, one market having better content quality, and technical rendering problems. The document provides tips on implementing hreflang, localized content and metadata, and ensuring technical issues are resolved to fix localization ranking problems.
The document discusses several key aspects of moving ecommerce websites global, including supporting multiple languages, localizing content and design elements for different regions, and maintaining a consistent global brand identity while catering to local audiences. It notes Google supports over 100 languages and Wikipedia has content in over 250 languages. For websites to reach 80% of internet users, supporting at least 10 languages is important. Localization requires adapting elements like search engines, promotions, icons and photos for each market. Global navigation must allow users to find their local website in their own language. Consistency in global design templates makes internal management easier while still supporting local needs. The challenges of going global include infrastructure, geographic distances, linguistic differences, varying user demographics and behaviors,
SearchMonkey is Yahoo's open search platform that uses structured data to enhance search results. It allows customizing results for specific URLs by changing titles, adding images and quicklinks. Results can be auto-enhanced using metadata from microformats, RDF or Yahoo's index, or manually enhanced through XSLT transformations. The SearchMonkey developer tool at developer.search.yahoo.com provides documentation and examples of enhanced results and infographics created with location or tag data.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
Morino Neto - international SEO strategyJoão Pereira
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
The document discusses search engine optimization (SEO) and growth hacking strategies for growing an international business online. It covers how search engines work, keywords, international SEO, duplicate content issues, and tips for success. Key recommendations include developing an international digital strategy, optimizing for local audiences through localized content, translations, and addressing cultural differences to build relevance in target markets.
1) Ric Rodriguez discussed how search is shifting from discovery to answering users' questions directly. Zero-click searches that don't involve clicking on search results are increasing.
2) Traditional search based on accessibility, relevance and authority is one-dimensional. Search now involves direct answers, websites, meta search platforms, voice/chat interfaces and more.
3) Neural networks can help search engines understand intent and serve more relevant results by analyzing user behavior signals like clicks and bounces across different result types for a query. The information needed comes from analyzing language usage across the entire web.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
International SEO and Content Silos | John Caldwell | CreatorSEOEnterprise Ireland
International SEO and content silos were discussed. Key points included:
- Content silos group related content by topic to make a website easier for search engines to understand. This can help with relevancy, traffic, and the user experience.
- When expanding internationally, it is important to consider domains by country, subdomains, or directories by language. Proper localization including local keywords, content, and links is also important.
- Issues like duplicate content across languages and ensuring each language has its own URL were covered. Using hreflang tags can help search engines understand the relationship between language versions.
- Other tips for international SEO included considering design preferences in other countries, website speed, and
How Hotels Can Use Social Media to Attract Event PlannersJulius Solaris
A presentation from a popular post I made on www.eventmanagererblog.com - you can access full notes here -> http://www.eventmanagerblog.com/marketing/hotels-social-media-meeting-planners
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
The document provides an overview of the event management industry in India. It discusses the history and evolution of event management from traditional events to the professionalization of the industry. It also covers the key segments in event management, market drivers such as increasing disposable incomes and shift from above-the-line to below-the-line marketing, as well as challenges around infrastructure, talent acquisition, and demonstrating return on investment. The future outlook is positive due to growing sponsorship budgets and demand for experiential marketing events.
The document discusses various aspects of event planning and management. It begins by defining what an event is and different types of events. It then discusses event management and the key aspects involved, including market research, SWOT analysis, event planning using the 5 Ws framework, venue selection, marketing, evaluation and feedback. Key elements of event planning covered include determining objectives, activities, schedule, budget, target audience and addressing logistical considerations like location, date and time. The document provides an overview of best practices for comprehensive event planning.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
This document provides guidance on making decisions through a 7 step process. It uses the example of a person named Amy who wants a new cell phone that costs more than she has saved. The 7 steps are: 1) Relax 2) Say something positive 3) Identify the problem 4) Consider choices 5) Weigh consequences 6) Prioritize what's important 7) Make the decision. For Amy, the document outlines her choices, consequences, and recommends waiting to save more money as the best option based on her priorities.
This document summarizes an SEO tools presentation given by Be Marconi of Local Blitz agency. It provides an overview of the agency and Marconi's background in radio frequency engineering and SEO. The bulk of the document lists and briefly describes various SEO tools used for keyword research, content generation, link building, technical SEO, analytics and more. Recommended tools from other SEO experts like Kyle Roof and Simon White are also mentioned.
This document summarizes an SEO tools presentation given by Be Marconi of Local Blitz agency. It provides an overview of the agency and Marconi's background in radio frequency engineering and SEO. The bulk of the document lists and briefly describes various SEO tools used for keyword research, content generation, link building, technical SEO audits, analytics and more. Recommended tools from other SEO experts like Kyle Roof and Simon White are also referenced.
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
International SEO Strategy by Morino Neto Morino Neto
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console's country report and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure not matching the target market, link authority issues between markets, one market having better content quality, and technical rendering problems. The document provides tips on implementing hreflang, localized content and metadata, and ensuring technical issues are resolved to fix localization ranking problems.
The document discusses several key aspects of moving ecommerce websites global, including supporting multiple languages, localizing content and design elements for different regions, and maintaining a consistent global brand identity while catering to local audiences. It notes Google supports over 100 languages and Wikipedia has content in over 250 languages. For websites to reach 80% of internet users, supporting at least 10 languages is important. Localization requires adapting elements like search engines, promotions, icons and photos for each market. Global navigation must allow users to find their local website in their own language. Consistency in global design templates makes internal management easier while still supporting local needs. The challenges of going global include infrastructure, geographic distances, linguistic differences, varying user demographics and behaviors,
SearchMonkey is Yahoo's open search platform that uses structured data to enhance search results. It allows customizing results for specific URLs by changing titles, adding images and quicklinks. Results can be auto-enhanced using metadata from microformats, RDF or Yahoo's index, or manually enhanced through XSLT transformations. The SearchMonkey developer tool at developer.search.yahoo.com provides documentation and examples of enhanced results and infographics created with location or tag data.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
Morino Neto - international SEO strategyJoão Pereira
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
The document discusses search engine optimization (SEO) and growth hacking strategies for growing an international business online. It covers how search engines work, keywords, international SEO, duplicate content issues, and tips for success. Key recommendations include developing an international digital strategy, optimizing for local audiences through localized content, translations, and addressing cultural differences to build relevance in target markets.
1) Ric Rodriguez discussed how search is shifting from discovery to answering users' questions directly. Zero-click searches that don't involve clicking on search results are increasing.
2) Traditional search based on accessibility, relevance and authority is one-dimensional. Search now involves direct answers, websites, meta search platforms, voice/chat interfaces and more.
3) Neural networks can help search engines understand intent and serve more relevant results by analyzing user behavior signals like clicks and bounces across different result types for a query. The information needed comes from analyzing language usage across the entire web.
Top Myths of International SEO by Kaitlin McMichaelKaitlin McMichael
-This webinar covers 15 common myths and misconceptions about international SEO
-We'll discuss why international SEO is so confusing, and cover how its changed over the last few years
-Myths fall into 3 categories: URL Structure, Page Tags, and Localization
-By the end of this Mozinar, you’ll have a much clearer understanding of how international SEO works, and how to apply the proper strategies and tactics to your website
International SEO and Content Silos | John Caldwell | CreatorSEOEnterprise Ireland
International SEO and content silos were discussed. Key points included:
- Content silos group related content by topic to make a website easier for search engines to understand. This can help with relevancy, traffic, and the user experience.
- When expanding internationally, it is important to consider domains by country, subdomains, or directories by language. Proper localization including local keywords, content, and links is also important.
- Issues like duplicate content across languages and ensuring each language has its own URL were covered. Using hreflang tags can help search engines understand the relationship between language versions.
- Other tips for international SEO included considering design preferences in other countries, website speed, and
International seo and content clustering | John Caldwell | CreatorSEOEnterprise Ireland
This document provides an overview of international SEO and content clustering strategies. It discusses how search engines work and the importance of understanding user intent. Content should be clustered into topic areas to make it easy for search engines to understand. When expanding internationally, options include separate country domains, subdirectories, or subdomains with geo-targeting. Both SEO and paid search (PPC) have strengths, so an integrated approach is best. Duplicate content across languages can hurt rankings, so each language should have dedicated URLs. Localization, hreflang tags, and local content help avoid this. User experience, speed, and GDPR compliance are also important considerations for international SEO.
Did you know that 32% of Internet users around the world are non-native English speakers? Distance and geography have become irrelevant in this digital age, thanks to the global reach of a Web site.
If your Web site is currently only providing English content, you may be missing out on business. Have you recently researched your competitors’ Web sites? Are they gaining advantage over you because they have localized their Web-based window to the world?
Judith Soloduk, Senior Localization Strategist at ENLASO, delivers a powerful one-hour presentation that teaches you how localization of your Web site and Web-based applications makes it possible for you to reach these non-English speaking markets. She discusses ENLASO’s Web localization methodology and provides examples of globalization issues to be addressed before beginning the localization process. This instructive presentation explores these topics:
Demonstrating the impact of localization
Preparing for the localization process
Case Studies – learn from the best; beat the rest
Calculating your return on investment in localization
Targeting specific new markets
Localization cost drivers, eliminate unnecessary effort and costs
Educational Webinars are part of ENLASO’s commitment to providing long-term localization success through education and consulting. “Web site Localization 101” is designed for professionals tasked with the planning and execution of multilingual Web site and Web application development.
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About the presenter
Judith Soloduk
Judith Soloduk is a fifteen-year veteran of the localization industry and has held positions on both the production and sales fronts of the industry.
This session will benefit any affiliate or operator that is currently running global search campaigns or looking to develop them in the near future – also those that have not yet thought about international search, but are looking to increase international sales. Delegates will learn about the core elements and considerations that should be made for multilingual search (localisation importance, non-Google engines, link building across territories)… and the latest search trends in gaming – extending to identifying these new opportunities, with specific focus on France, Russia, Italy and Spain, and how strategy can be developed to target them.
7 Steps to a Successful Enterprise Site TransitionBFO
This document outlines a 7-step process for successfully transitioning an enterprise website: 1) Set objectives by agreeing on targets and key questions; 2) Establish a performance baseline; 3) Map URL redirects to preserve high-value pages; 4) Audit the current site and prioritize content; 5) Launch the new site and immediately test functionality; 6) Closely monitor post-launch traffic and rankings; 7) Track performance and provide ongoing maintenance. The steps are designed to minimize traffic disruptions during the transition and ensure the new site meets business goals.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Similar to Ancestry...Dot What? | AEM Sig Community Event Presentation (20)
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
4. Agenda
I. Configuration & Considerations
II. Situation
III. Symptoms
IV. Root Causes
V. Solutions & Outcome
VI. Review Takeaways
VII.Questions
5. International Market Approach
5“…A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country…” Wikipedia.org
22. Stefan Pioso
22
Director, SEO @ Ancestry
Linkedin.com/in/spioso
Facebook.com/AncestryUS
spioso@ancestry.com
Leading Online Family History Resource
@ancestry
Largest online family history resource
17 billion records
70 million family trees
200 million photographs etc
2 million subscribers
Products:
Family history tools/records
Desktop / mobile apps
DNA
Company:
1x public, 3x private