CNET Content Solutions is the world's leading independent source of product information, providing detailed content on over 5 million technology products in 15 languages. It helps thousands of retailers and resellers convert shoppers into buyers by empowering businesses to maximize the value of product information through content delivery and hosting services. CNET works with over 2,100 e-commerce partners to syndicate product information and improve the customer experience.
The UX Edition of GfK echTalk, looks at Switching your Digital Ecosystem, Discoverability, Gamification, the future for recommendation models and much more.
The UX Edition of GfK echTalk, looks at Switching your Digital Ecosystem, Discoverability, Gamification, the future for recommendation models and much more.
Time-based metadata and the emerging video landscape. By Zane Vella, WatchwithGeoff Katz
No matter how well resourced a media or entertainment company might be, it is near impossible to keep up with every new digital distribution opportunity, and equally impossible to differentiate your program content from one distribution outlet to another. The solution is to turn the tables, and for the content owner to offer each distribution partner a variable package of time-based related content metadata associated with each licensed program. This related content metadata becomes the key ingredient for each distribution partner to deliver a differentiated, value-added consumer experience to their enduser or consumer.
ADCENTRICITY is a location-based solutions company.
ADCentricity and its partners provide a suite of products and services that drive consumer engagement by selling and delivering relevant, contextual and targeted content to all types of location-based digital media.
Influence Customers on the Path to Purchase with Shopper Connect.
Consumers’ expectation is rising for highly visual and engaging content. Using a seasoned systems integrator and Agile methodology, organizations can effectively and quickly test and deploy multiscreen video delivery, thus meeting consumer expectations.
Between Creation and Consumption: The Muddle in the MiddleOnFrame Ltd
But until recently, there’s really
only been one channel available
for delivering it: broadcast TV.
For brand marketers, that meant expensive TV ads. For media and content owners, it meant a tightly
managed channel to market controlled by a few power players. However, recent advances in consumer
devices and ubiquitous broadband have changed this. Today, there are numerous ways to get content in
front of viewers and a large number of business models to play with.
At one end, content creators have increasingly powerful and sophisticated tools at their fi ngertips and
at the other end, consumers are hungry for more and more high quality entertainment. The range of
outlets through which audiences consume content has also grown and diversifi ed with new technologies
and devices allowing them to watch and listen anytime, anywhere. This recent explosion of new channels
and business models has led to an equally dramatic infl ux of innovators, disruptors and challengers – all
competing for a fi nite resource: the time and attention of consumers.
On the surface, everything seems fi ne, however many content owners, distributors and marketers
responsible for getting their content to market are unable to make the most of what should be a golden
age. The tools and systems currently being used to manage and distribute content belong to the past.
They are expensive to run, often add unnecessary bureaucracy to everyday processes, limit commercial
and creative agility and usually rely on third parties to execute requests.
Fortunately, it doesn’t have to be like this. If, that is, the industry recognises that its traditional ways of
managing and distributing fi lm and TV content are no longer sustainable in today’s multi-platform world.
If content owners are to regain control of their own destiny, they need to embrace new technologies and
platforms to eliminate the friction and infl exibility imposed by the old ways of managing media. Consumers
are demanding ever more fl exibility in the ways in which they consume and control content, shifting
constantly between different screens and devices.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
A survey was done by The CTO Forum Team with CIOs under four parameters in 20 enterprise technology categories to determine the MOST TRUSTED IT VENDORS for the year 2008. MAIA Intelligence won this award in Business Intelligence category. The results of the survey were carried in the December 2008 The CTO Forum magazine.
Time-based metadata and the emerging video landscape. By Zane Vella, WatchwithGeoff Katz
No matter how well resourced a media or entertainment company might be, it is near impossible to keep up with every new digital distribution opportunity, and equally impossible to differentiate your program content from one distribution outlet to another. The solution is to turn the tables, and for the content owner to offer each distribution partner a variable package of time-based related content metadata associated with each licensed program. This related content metadata becomes the key ingredient for each distribution partner to deliver a differentiated, value-added consumer experience to their enduser or consumer.
ADCENTRICITY is a location-based solutions company.
ADCentricity and its partners provide a suite of products and services that drive consumer engagement by selling and delivering relevant, contextual and targeted content to all types of location-based digital media.
Influence Customers on the Path to Purchase with Shopper Connect.
Consumers’ expectation is rising for highly visual and engaging content. Using a seasoned systems integrator and Agile methodology, organizations can effectively and quickly test and deploy multiscreen video delivery, thus meeting consumer expectations.
Between Creation and Consumption: The Muddle in the MiddleOnFrame Ltd
But until recently, there’s really
only been one channel available
for delivering it: broadcast TV.
For brand marketers, that meant expensive TV ads. For media and content owners, it meant a tightly
managed channel to market controlled by a few power players. However, recent advances in consumer
devices and ubiquitous broadband have changed this. Today, there are numerous ways to get content in
front of viewers and a large number of business models to play with.
At one end, content creators have increasingly powerful and sophisticated tools at their fi ngertips and
at the other end, consumers are hungry for more and more high quality entertainment. The range of
outlets through which audiences consume content has also grown and diversifi ed with new technologies
and devices allowing them to watch and listen anytime, anywhere. This recent explosion of new channels
and business models has led to an equally dramatic infl ux of innovators, disruptors and challengers – all
competing for a fi nite resource: the time and attention of consumers.
On the surface, everything seems fi ne, however many content owners, distributors and marketers
responsible for getting their content to market are unable to make the most of what should be a golden
age. The tools and systems currently being used to manage and distribute content belong to the past.
They are expensive to run, often add unnecessary bureaucracy to everyday processes, limit commercial
and creative agility and usually rely on third parties to execute requests.
Fortunately, it doesn’t have to be like this. If, that is, the industry recognises that its traditional ways of
managing and distributing fi lm and TV content are no longer sustainable in today’s multi-platform world.
If content owners are to regain control of their own destiny, they need to embrace new technologies and
platforms to eliminate the friction and infl exibility imposed by the old ways of managing media. Consumers
are demanding ever more fl exibility in the ways in which they consume and control content, shifting
constantly between different screens and devices.
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
A survey was done by The CTO Forum Team with CIOs under four parameters in 20 enterprise technology categories to determine the MOST TRUSTED IT VENDORS for the year 2008. MAIA Intelligence won this award in Business Intelligence category. The results of the survey were carried in the December 2008 The CTO Forum magazine.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)Joe Gollner
Touching on Digital Transformation, the economics of content, and the history of the content industry, this presentation concludes with a Content Manifesto - seven declarations that define how we, as an industry, should be talking about our work. At one and the same time, this talk is both traditional and radical. If the content manifesto is genuinely adopted then the implementations are massive as are the opportunities.
Case study on how TiVo leverages in-memory analytics for real time analysis of marketing for consumer goods and services with leading brands across the world.
Harmonisation of digital life - Innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Content Supply Chain Management White PaperSigniant
There is a well worn phrase that “content is king” and this remains as true as it ever was except that realizing content’s value is now a whole lot more complicated.
Content can be entertainment - a movie like Avatar, a sports highlight from the World Cup, an episode of the Simpsons. It can be a commercial, a business briefing, a financial report, a satellite map, a medical image or amateur video. A value may be attached to that content by the owner, publisher and ultimately the audience/consumer and may be enhanced by additional content or the context in which it is presented. In essence content is information and in a world of information technology, content needs to be manipulated as information. There is more content than ever and many new ways to consume that content – thus the complexity of managing the flow of that content throughout the supply chain - from creation to the consumer.
Best Metaverse App Development Service Providers in 2024.pdfprimafelicitas
In 2024, the market for Metaverse app development services is booming, and the search for the best service providers has never been more crucial. Our company stands out as one of the leading Metaverse app development service providers, offering top-notch solutions to cater to the evolving needs of businesses and individuals alike. With a team of highly skilled developers and designers, we are committed to delivering cutting-edge applications that seamlessly integrate virtual and augmented reality experiences, creating immersive and interactive environments for users.
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...Infosys
Traditional customer engagement methods and information infrastructures are no longer sufficient. Success in the semiconductor marketplace will belong to those who are prepared for comprehensive digital and social interactions and commerce across the sales and support cycle with traditional and new prospects and customers who are “engineers” by day and “digital consumers” after hours. The industry is realizing the power of Web 2.0 technologies to reach untapped emerging markets of product developers and engineers across the globe, while increasing customer satisfaction, productivity, and profitability.
Further growth for EDI in Austria: ‘In modern business, the automated exchange of messages – Electronic Data
Interchange (EDI) – has become an indispensable link. Only flexible software solutions that are stable and reliable are good enough for this.´ (Florian Winkler, the
managing director of TWZ Vertriebsgesellschaft m.b.H)
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailersTIE Kinetix
“Capgemini has opted for TIE Kinetix’ EDI Messaging Portal because our experience with the previous version was so good that we saw no reason to change. With TIE, we chose a risk-free upgrade; the match is great and the knowledge and experience also correspond exactly to our requirements.” (Frank Huiskes, Global CTO Infractructure Transformation Services at Capgemini)
In this Issue:
- Synergy between Technology and Experience: An Interview with CNET Content Solution's VP, Sean Murphy
- TIE Kinetix new Partner Program: A Win-Win for Growth
- Capgemini chooses TIE EDI platform exclusively for retailers
- Newco Food Retail opted for TIE Kinetix tailor-made solution
In this Issue:
- Sodexo: More Flexibility, less administrative pressure with TIE Business Integration solution
- Hi Society: TIE Kinetix eCommerce Platform provides speed and flexibility, crucial for HI's webshop
- Real-Time Analytics: Comprehensive Reporting Tool for Marketers
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
1. CNET
CNET Content Solutions is the world’s leading
independent source of product information. With
detailed content on more than 5 million technology
products in 15 languages, CNET helps thousands
of resellers and retailers convert shoppers into buy-
ers. From standardized content delivery to hosted
services and custom solutions, CNET empowers
businesses to maximize the value of product
information to improve their customer experience
and bottom line. In addition to the cooperation
with TIE Kinetix, CNET works with more than
2,100 e-commerce partners, including CDW, Sean Murphy
Computacenter, Dabs.com, Dell, Hewlett-Packard, Vice President & General
Insight, Microsoft, OfficeMaX and PC World Manager CNET Content Solution
Business.
P4 ~ 2011 ~ TIE
2. Text Jim Larkin ~ Photography CNET/James Martin
CONTENT SYNDICATION
Exploring the Synergy
between Technology
and Experience
CNET Content Solutions, a division of CBS Interactive is the world’s
leading independent source of product information. With detailed
content on more than 5 million technology products in 15 languages,
CNET Content Solutions helps thousands of resellers and retailers
convert shoppers into buyers every day.
F
rom standardized content The market requirements stand the subtle cultural distinctions
delivery to hosted services and for content syndication such as phrasing (e.g. American English
custom solutions, CNET services Content syndication as an vs. British English) that convey more
empowers businesses of all sizes to offering has grown, like many other validity between the brand owner,
maximize the value of product true online breakthroughs, by partners, and consumers. These are the
information to improve their customer responding to the needs of vendors, understated differentiators of the
experience and bottom line. retailers and resellers to determine best CNET/TIE partnership that are the
A growing need within the practices from marketing concepts to true strength of the solution, not seen
consumer electronics and information the point of sale. After 10 years in the in other syndication
technology community is the business of syndicating content, engines.
availability of easily updateable, digital CNET’s in-depth know-how and “Our aim When we sit down to
rich content deployed across the sales experience within the consumer talk with Sean Murphy,
channel. This need to better educate electronics channel has helped provide is to provi- Vice President & General
and drive sales is being met by the them with a clear understanding what Manager of CNET
partnership between TIE Kinetix with
CNET Content Solutions. Branded as
types of solutions are needed to benefit
their customers the most. Vendors and
de analysis Content Solutions, about
the significance of
‘ContentCast’, this CNET Content
Solutions offering has been employed
brand owners need a partner like CNET
with well-established relationships
that enables channel related content
today, he resists
by clients such as Lenovo, Cisco
Systems, Hitachi, and Intel. Each of
within the retailer, distributor and
channel community and a comprehen-
vendors to discussing the technical
minutiae under the hood
these tech heavyweights now benefit
from true dynamic content syndication
sion of how and what will make a
difference with consumers during their understand of the syndicated
solution. For him,
and the increased value realized by
their reseller base and end users. The
overall on-line shopping experience.
As more and more global companies the impact fulfilling the needs of the
customer comes first,
eighteen-month-old CNET/TIE seek to efficiently drive multi-market and the year and a half
Kinetix partnership is now set to fulfill campaigns across diverse digital of their following the partner-
the needs of a much wider customer platforms, they truly require the ship between TIE
base and scope of audience. support of organizations that under- content” Kinetix and CNET
TIE ~ 2011 ~ P5
3. CONTENT SYNDICATION
cess to that content in a multitude are the metrics and returns that are just
of digital locations and the need for now being realized and implemented
vendors and channel partners to un- by forward thinking companies.
derstand the impact the given content These are the qualifiers in mind
is having on their value proposition when driving where and when content
through strong data and analytics. If should appear says Sean Murphy,
we and other vendors can help deliver “We can help get your content on to
against these three core needs, vendors your partner sites; we can help you get
and their respective channel partners content onto kiosks within your part-
should see a much higher level of ner stores and we can get your content
engagement from consumers; engage- onto mobile applications when one
ment around product and brand.” of your customers are in a given store
looking at your product and want to
You mention data and analytics. What access content on it. That to me is the
Content Solutions has successfully kinds of challenges are faced by vendors zenith of vendor content syndication.
filled that need by leveraging the to understand how their content and Not just about helping customers man-
strengths that both companies bring to brands are performing online? age web based content syndication, or
the channel. “As it relates to syndicating and helping content campaigns, but helping them
manage a given vendor’s content, what get their content at all the different
Sean, how do you see the increased we’re hearing in the market place is, distinct points of sale regardless of
availability of CNET’s total solutions ‘I need you to educate where an end customer is physically
“We can
(via syndication) impacting the under- me, I need you to help standing.”
lying value for brand owners me understand how
and retailers alike? people are engaging How does the TIE Kinetix partnership
“For over a decade now CNET Content help with this content.’ It’s play a role in CNET’s overall strategy?
Solutions has been focused on scaling not too dissimilar to the “TIE Kinetix represents a key busi-
our offerings to meet the ever evolving
needs of the direct vendor and channel
get your problem the publish-
ing community faces
ness and technology component that
enables us to have a competitive market
community. This started with facilitat-
ing foundational catalog content and
content when selling advertising
space. ‘I know I need to
presence. TIE’s technology platform
enables highly sophisticated content
has broadened in scope to cover rich
content such as Product Reviews,
on to your do this advertising, but
I need you to help me
ingestion and distribution of all forms
of digital content, and their years of
hosted software solutions such as a
Recommendation Engine, and the nec- partner understand exactly what
I’m getting out of it.’ We
experience in the space make for a very
strong business partner. In addition to
sites”
essary Professional Services to ensure have challenged our- the technology and business alignment,
proper implementation. The evolution selves to help the vendor TIE is the right kind of partner cultur-
of customer needs has shifted yet again community really under- ally, which means our respective em-
where it’s as much about bringing in quality 3rd party stand what the content is ployees can and do work well together.”
content as it is about ensuring that brand and product doing in order for there Murphy speaks directly about the
content effectively moves from the vendor to their key to be a long term play investment in TIE Kinetix and the
channel partners. And by fulfilling that need for both the here.” Whether it be excitement at CNET around partnering
vendor and channel partner we believe their overall value direct click engagement with a technology provider like TIE.
is impacted in a positive manner.” or time spent viewing “It was the right decision. If you are to
This concept of shepherding audiences to assist in the something, our aim speak to anyone in the organization,
sales process is gaining awareness, and has been constantly is to provide analysis C-Team on down, you will quickly see
re-shaping itself in the last decade. CNET Content Solu- that enables vendors to that the growing interactive space is
tions bundles the syndication of brand owner content understand the impact focused around getting vendor content
with CNET product information, collateral, correspond- of their content (in the out to where people care about it. It is
ing products, video and editorial review information channel) on a micro and absolutely one of the top three things
to provide consumers with the most comprehensive macro level.” we have to get right as an organization.
accurate product content on participating retail sites Addressing the wants TIE Kinetix has helped us to deliver on
dynamically at the time of purchase. and needs for CNET that strategy and we need to continue
customers can be a mov- to be focused on driving the best results
What do you see as the primary ing target especially for for our customers. As we continue to
need in the channel today? an industry that’s only a execute, I am confident in our ability to
“It’s hard to define one prevailing need. It feels like there decade or so old. The real build a leadership position and provide
are three basic needs related to content. The need to have barometers of successful the right mix of products and services
high quality content, the need for consumers to have ac- interactive campaigns to the market.”
P6 ~ 2011 ~ TIE