The document discusses different types of video and audio masters that can be created for productions: 1) An edited master includes all sound, graphics, and elements for the full production. 2) A tag master is similar but removes a small section that can be replaced to insert deals or offers. 3) A generic or textless master removes all graphics and logos to allow maximum flexibility in customizing the production elements like narration and voiceovers. The document provides guidance on requesting the appropriate master based on the needs and planned customizations of the production. It also stresses the importance of properly storing and backing up completed masters.

1. VIDEO AND AUDIO PRODUCTION

3. Basic Edited Master VIDEO GRAPHICS SYNCHRONIZED (on-location) SOUND VOICEOVER/NARRATION SOUND EFFECTS MUSIC

4. Typical Edited Master VIDEO GRAPHICS SYNCH SOUND NARRATION SOUND EFFECTS MUSIC NARR GRAPHICS SYNCH SOUND OFFER V/O OFFER GFX

6. Creating a Tag master Merge the parts that don’t change MUSIC SOUND EFFECTS VIDEO GRAPHICS SYNCH SOUND NARRATION NARR GRAPHICS SYNCH SOUND OFFER V/O OFFER GFX

7. The Tag master Simplify your time in the studio VIDEO AUDIO OFFER V/O OFFER GFX

9. Creating a Generic Master VIDEO GRAPHICS SYNCH SOUND NARRATION SOUND EFFECTS MUSIC NARR GRAPHICS SYNCH SOUND OFFER V/O OFFER GFX

10. Creating a Generic Master Remove all logos, supers, offer-based V/O Keep EVERYTHING on separate tracks VIDEO SYNCH SOUND NARRATION SOUND EFFECTS MUSIC NARR SYNCH SOUND AUDIO 1 VIDEO AUDIO 2 AUDIO 3 AUDIO 4