The Analytic Hierarchy Process (AHP) is a multi-criteria decision-making method that structures complex decisions hierarchically and quantifies managerial judgments of conflicting criteria. It involves steps such as creating a pairwise comparison matrix and calculating consistency ratios to derive a priority vector for decision alternatives. AHP has strengths like flexibility and support for group decision-making, but it also has weaknesses including potential ranking irregularities and the need for numerous pairwise comparisons.