This presentation contains the detailed description about Analytics edge and FRDC , their products and services , scope of the market ,SWOT analysis of FRDCetc.

1. COMPETITIVE
MARKETING
STRATEGY
BY
SAYAN DEY
ANALYTIC
EDGE AND
FRDC

2. ANALYTIC EDGE

3. INTRODUCTION
ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. They
integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-
efficient and actionable business insights”

4. PARTNERS

5. MARKET ATTRACTIVENESS
The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68
billion by 2026, at a CAGR of 14% over the forecast period (2021 - 2026). The benefits of analytics have
become highly obvious for companies as the competition for the retention of customers has become a
necessity for the businesses. Companies these days use multiple channels to keep the customers informed
and connected with them. Analytics solution allows them to keep track of the impact of the actions taken.
This has resulted in the integration of these solutions with the existing ERP solution, which is beneficial in using
the generated and available data.

6. SCOPE OF THE MARKET
Marketing analytics software aids a company in tracking the data pertaining to traffic, leads, and sales.
Implementation of marketing analytics helps the person of interest to compare between various mediums of
operation, such as social media vs. blogging vs. email marketing etc., these analytics also aid in diagnosing
the difficulties faced in a particular channel, and the tactical steps which need to be taken to improve the
background.

7. SOLUTIONS
 Dynamic forecasting
 Demand Drivers (in-house marketing)
 Pricing and promotion strategy
 Price pack architecture
 Test and Learn
 Revenue Growth Management
 Data Management
 Data Visualization
 Managed services
 Customer loyalty
 Analytics academy
 Assortment optimisation

8. FRDC (FUTURE
RESEARCH DESIGN
COMPANY)

9. INTRODUCTION
FFRDC (Future Research Design Company) is an umbrella organization with a vision of serving Indian
Industries with a 360 degree Design approach in order to add value to their Products, Brands and Service.
FRDC in strategic alliances with International Design houses, provides tailor made full design services for
Retail, Hospitality, Recreational, Banks, Telecoms, Public Places and Luxury Residential.
Design is a key differentiator in today's market place, where convergence and integration of technologies
and streamlined outsource methodology has minimized products differentiation for customers. It is through
Design, that Retailers, Brands and Manufacturers can offer a higher perceived value for their products and
services. Customers demand 'greater experience' and more values for the money they spend, and thus its
imperative that Industries recognize this fact sooner than their competitors.

10. PORTFOLIO

11. MARKET ATTRACTIVENESS
The market for interiors and renovation in India is estimated to be between USD 20 Billion- USD 30
Billion.
The interior design market is a crafty science enhancing the interiors of a space to achieve a healthier and
aesthetically pleasing environment. The interior design business is developing rapidly in the Indian market.
Interior Design in India comprises of architects, interior designers, trade members, and educationists in the
planning, designing and decorating the interior spaces. The growth in interior design is attributed to the
growing Indian real estate market, growing population, rising income levels, and urbanization. Other factors
that lead to a surge in demand for Interior designing services include smart homes, the influence of social
media, and changes in the living standards and lifestyle of the people.
People are choosing theme-based designs for their commercial and residential spaces. Countless themes
like the Mediterranean Style, the European Style, the Ethnic Indian Style of Design and Decor are getting
common nowadays.

12. CONTINUED……
New innovations are taking place to make homes more tech friendly. Virtual Reality is disrupting the interior
designing industry and has made visualizing and experimenting process easy for both client and designers.
However, the cost of using this technology is too high for incorporating in the industry. Some of the factors
that restrain the growth of the market are high gestation periods for the project.

13. SCOPE OF THE MARKET
There are growing investments in real estate in India. The market is primarily seeing investments in
commercial real estate and co-working spaces. As the real estate market is projected to grow in future the
interior designing services will also be required for the same. There are growing investments in tire 1 and tire 2
cities in the nation which is leading to a rise in the number of interior designing and designers in India in
these cities. Various architectures are shifting to the Interior designing market in India. The data also shows
that the Interior Designing industry is more concentrated in urban areas.

14. SWOT ANALYSIS

15. STRENGHTS
 The proven ability to establish excellent personalized client service.
 Strong relationships with suppliers that offer flexibility and respond to special product requirements.
 Good referral relationships with architects, complementary vendors, and local realtors.
 Client loyalty developed through a solid reputation among repeat, high-dollar purchase clients.

16. WEAKNESS
 Challenges of the seasonality of the business.
 Not established in a market where a variety of interior design options exist.

17. OPPURTUNITIES
 A significant portion of the target market is desperately looking for the services FRDC will offer.
 Strategic alliances offering sources for referrals and joint marketing activities to extend the reach.
 Promising activity from new home construction activity.
 Changes in design trends can initiate design updating and, therefore, generate sales.

18. THREATS
 Continued price pressure due to competition or the weakening market reducing contribution margins.
 Dramatic changes in design, including fabric colors and styles can present challenges to keep paced
with what is desired by what is expected to be a leading-edge client base.
 Expansion of products and services offered by other sources including national discount stores into the
local market

19. THANK YOU