This document discusses digital profiles and how they can be used. It provides examples of two public figures, Rudy Pankow and Dylan Mulvaney, and how they have built and used their digital profiles. Rudy Pankow shares behind-the-scenes footage and promotions on social media to engage his audience while also sharing charity posts. Dylan Mulvaney uses her platform to openly discuss her transgender transition journey and advocate for transgender rights, meeting with President Biden. Both examples showcase using digital profiles to positively connect with audiences and causes.