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https://www.youtube.com/watch?v=iy0L02XCJoI
Purpose of Analysis:The Qemists –Run You
The videostartswithThe Qemists’logowiththe silhouettesof whatlooks likethe banditself.We
see cross-cuttingtotwoguyslookingdown,cutsto the silhouettesof the bandandthenfirstguy
againto the keyboardist. Almostthe entire firstparthere containclose-ups.
The leadsinger(guywith spikeyhair) singsbelligerently (prettymuch shoutingatthe camera) ina
tunnel withhisbandwithnumerouscameraangles,more cross-cutsandshakiness. Duringthe
bridge part of the song,we see the guitarist/bassistnoddinghishead,the keyboardistrockingback
and forthand finallythe drummerspinningthe stickaroundhisfingers.Duringthe drop/choruswe
see cross cutting,zoomingandshakinessyetagainwhilstthe bandare playingthe instruments
aggressivelyshowingtheyare powerful. The restof the videofollowsthis structure/theme.
KeyConventionsof Genre
The type of music,whichisMetal mixedwithDrum
and Bass,has beenknowntofeature rebellion,
aggressionandanti-establishment,seeninsimilar
bandslike PendulumandThe Prodigy.
The keyboardistwith twolaptopsat0:37 raisinghishandsis conventionaltothe EDM genre andcuts
to the MC, leadsingerandthe restof the bandwhichreinforcesthe Metal/EDMfusion. Thisisalso
evidentwhenthe firstdrop/chorusisDrumand Basswithguitarbassline and the secondisslower
and heavier,likeMetal. Nearthe endthe songislighterwiththe traditional DrumandBassbeatand
convertsto the slowMetal soundfromearlier,almostbehavinglikeanencore. The videoshowsthe
banddancingwhilstplayinginstrumentswhichalsocomplimentsthis. The lowkeylightingmixed
withsmoke isconventionaltoMetal as well asEDM since Metal is usuallydarkthemedandEDMis
musicplayedatparties/gigsduringthe night. MostEDM songshave a pre-dropbuildupwhichgets
the audience hypedupandreadyto go nutsto the song. Since Metal ismixedwithDrumandBass in
thissong,that will be emphasisedevenmore andwill soundheavier.
KeyConventionsof Form
The videoissimilartoothermusicvideosinthe genre such as the small area,whichisthe tunnel,
and the brightcolourssomewhere inthe scene. The singerandthe DJ/keyboardistare the most
relevantinthe video.Thisisconvetional toformsince if youwere tocompareditto a popmusic
video,youwasalsosee similartraitswiththe singerbeingthe mostrelevant. At2:02, the room has
more lightinit and the singerisalmostpitchblack,makinghimstandout more.
The type of musicvideoalsoenforcesthatthere are people playinginstrumentsorsinging –a
commontheme inMetal musicvideosoranythingassociatedwithRockingeneral. Notice thatthe
keyboardist/DJisthe lessrelevantone asthe smoke rendershimasa silhouette –a keyboardist/DJ
usuallyisntseenthatmuch in a typical rock band.

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Analysis of media text

  • 1. https://www.youtube.com/watch?v=iy0L02XCJoI Purpose of Analysis:The Qemists –Run You The videostartswithThe Qemists’logowiththe silhouettesof whatlooks likethe banditself.We see cross-cuttingtotwoguyslookingdown,cutsto the silhouettesof the bandandthenfirstguy againto the keyboardist. Almostthe entire firstparthere containclose-ups. The leadsinger(guywith spikeyhair) singsbelligerently (prettymuch shoutingatthe camera) ina tunnel withhisbandwithnumerouscameraangles,more cross-cutsandshakiness. Duringthe bridge part of the song,we see the guitarist/bassistnoddinghishead,the keyboardistrockingback and forthand finallythe drummerspinningthe stickaroundhisfingers.Duringthe drop/choruswe see cross cutting,zoomingandshakinessyetagainwhilstthe bandare playingthe instruments aggressivelyshowingtheyare powerful. The restof the videofollowsthis structure/theme. KeyConventionsof Genre The type of music,whichisMetal mixedwithDrum and Bass,has beenknowntofeature rebellion, aggressionandanti-establishment,seeninsimilar bandslike PendulumandThe Prodigy. The keyboardistwith twolaptopsat0:37 raisinghishandsis conventionaltothe EDM genre andcuts to the MC, leadsingerandthe restof the bandwhichreinforcesthe Metal/EDMfusion. Thisisalso evidentwhenthe firstdrop/chorusisDrumand Basswithguitarbassline and the secondisslower and heavier,likeMetal. Nearthe endthe songislighterwiththe traditional DrumandBassbeatand convertsto the slowMetal soundfromearlier,almostbehavinglikeanencore. The videoshowsthe banddancingwhilstplayinginstrumentswhichalsocomplimentsthis. The lowkeylightingmixed withsmoke isconventionaltoMetal as well asEDM since Metal is usuallydarkthemedandEDMis musicplayedatparties/gigsduringthe night. MostEDM songshave a pre-dropbuildupwhichgets the audience hypedupandreadyto go nutsto the song. Since Metal ismixedwithDrumandBass in thissong,that will be emphasisedevenmore andwill soundheavier.
  • 2. KeyConventionsof Form The videoissimilartoothermusicvideosinthe genre such as the small area,whichisthe tunnel, and the brightcolourssomewhere inthe scene. The singerandthe DJ/keyboardistare the most relevantinthe video.Thisisconvetional toformsince if youwere tocompareditto a popmusic video,youwasalsosee similartraitswiththe singerbeingthe mostrelevant. At2:02, the room has more lightinit and the singerisalmostpitchblack,makinghimstandout more. The type of musicvideoalsoenforcesthatthere are people playinginstrumentsorsinging –a commontheme inMetal musicvideosoranythingassociatedwithRockingeneral. Notice thatthe keyboardist/DJisthe lessrelevantone asthe smoke rendershimasa silhouette –a keyboardist/DJ usuallyisntseenthatmuch in a typical rock band.