The document discusses the design elements and target audience of the Kerrang! magazine cover. Kerrang! targets teenagers and young adults interested in rock music genres like metal and punk rock. The cover features a lead singer from a punk band superimposed over a basketball to promote the "Slam Dunk" music festival. The magazine masthead is in shattered capital letters to establish its focus on tough, loud music genres. Overall, the cover design utilizes bright colors and block capital fonts to match the vibrant, loud nature of rock music discussed in the magazine.

1. Owen Haynes
Target Audience and genre
The genre of Kerrang! Is rock and all of
its variations like metal, punk-rock and
so on.
The target audience of this magazine is
teenagers and young adults.
Main Image
The main image is of a lead singer from
the band name that is superimposed
over the basketball. She has a nose ring
and a leather jacket, this links in to the
music genre of punk. The basketball is on
fire so as to create a pun with the
festival name: ‘Slam Dunk’ and its
description as the hottest festival of the
year.
Model credit
The Model Credit of ‘Slam Dunk’ uses
stylised font to reflect the American
sport connection and create a sense of
national identity.
Main Cover Line
The main cover line can be found in the
top right corner of the magazine, and
uses a well-known band name to draw
in readers to the magazine. It also
suggests a major article through the
phrase: ‘How they changed the world’.
Masthead
The Masthead is placed behind the main image
as it is a big brand name, so the magazine does
not need to advertise itself so openly. The font
itself is shattered and in capital letters to
establish the genre of tough and violent
sounding music.
The Gutenberg Design Principle
In the primary optical area, a popular and well-known
band is placed to establish the tone of
the cover (Slipknot) and the genre of the
magazine. The bottom right corner has an
article about Glastonbury festival referenced so
as to draw in readers who are familiar with this
highly popular music festival.
Colours/Typefaces/House style
The house style of the magazine is block
capital letters for titles. This reflects the loud
and tough nature of the music the magazine
discusses. The colours are also very bright,
again linking into the vibrant and loud genre of
rock.
Cover lines
The cover lines share an overall style and font so it is easier to
identify what is a cover line on the cover and what isn’t. It also
contributes to the house style of the magazine.
Banners/Flashes/badges
The flash in the bottom left corner stands out
by using a colourful logo and the buzz word:
Win! To draw a viewer’s attention to the
competition.