1. MACRO-ENVIRONMENTAL ANALYSIS COURSEWORK
COURSEWORK SCENARIO Strategy development in relation to a selected Construction and
Property enterprise. Construction organisations are faced with business environment
(micro-environment) factors that have an impact on their competitive position in the
market either by presenting them with opportunities or threats. The solution to these
factors will require development and implementation of a particular strategy which is
influenced by what is happening in the surrounding business environment (opportunities
and threats) as well as the organisation’ s resources, competences and core competences
(strengths and weaknesses). Your task: • Select a Construction and Property enterprise that
you can gain access to or know well in ANY country;• Identify and critically analyse the
threat(s) and opportunity(ies) within the organisation’ s business environment as well as
the organisation’ s resources, competences and/or core competences (strengths and
weaknesses) in relation to identified threat(s) and opportunity(ies);• Discuss the
organisation’ s chosen strategy, critically analysing whether or not this strategy draws on
and exploits the organisation’ s strengths to take advantage of opportunities available•
Similarly, critically analyse whether the strategy enables the organisation to defend against
the identified threat(s) from the business environment while overcoming organisational
weaknesses; and,• Give recommendations, as appropriate, in regards to this
strategy COURSEWORK – MACRO-ENVIRONMENTAL ANALYSISCOURSEWORK
SCENARIOStrategy development in relation to a selected Construction and Property
enterprise.Construction organisations are faced with business environment (micro-
environment) factors that have an impact on their competitive position in the market either
by presenting them with opportunities or threats. The solution to these factors will require
development and implementation of a particular strategy which is influenced by what is
happening in the surrounding business environment (opportunities and threats) as well as
the organisation’ s resources, competences and core competences (strengths and
weaknesses).Your task:• Select a Construction and Property enterprise that you can gain
access to or know well in ANY country;• Identify and critically analyse the threat(s) and
opportunity(ies) within the organisation’ s business environment as well as the
organisation’ s resources, competences and/or core competences (strengths and
weaknesses) in relation to identified threat(s) and opportunity(ies);• Discuss the
organisation’ s chosen strategy, critically analysing whether or not this strategy draws on
and exploits the organisation’ s strengths to take advantage of opportunities available•
Similarly, critically analyse whether the strategy enables the organisation to defend against
2. the identified threat(s) from the business environment while overcoming organisational
weaknesses; and,• Give recommendations, as appropriate, in regards to this strategyThe
report should informs the reader of the nature of the business, the sector of the industry
within which the company operates and the solution strategy.NOTE:• The word count for
this coursework is 3000 words +/- 10% • This coursework expects you to demonstrate
understanding of both the appropriate theory as well as the practical application of this
theory to practice. Both of these elements must be visible within your coursework• Please
note that you do NOT have to discuss all the micro-environmental factors affecting the
organisation, nor do you have to discuss all organisations strengths and weaknesses. Focus
of those that are driving the organisation’ s chosen strategy in response to the identified
threat(s) and opportunity(ies) • You will be required to submit an electronic copy of the
coursework via Turnitin. Please ensure that your coursework is contained in one document
and is in the order that it should be printed. Further Turnitin submission details will follow
in due course.• All final work MUST be typed, 1.5 line and paragraph spacing and single face
printed. Font must be no smaller than 12• Plagiarism will NOT be tolerated on this or any
other coursework;• Colluding on the coursework will result in all students involved
receiving a ‘ Zero’ mark• Marks will be awarded for clear, logical, critical analysis and
presentation of information.• You are advised to read widely. Sole use of lecture material
will result in minimum grade.Generic Guidance on Coursework Requirements This section
provides you with an indication of general requirements when attempting this
coursework:The following constitute positive criteria for marking and will be rewarded:•
Work that is planned and structured• Work which embodies an argument and is rigorous,
logical and sustained• Work that is concise and precise• Work that is clearly presented•
Work that is fully referenced• Text which embodies a balance of explanation and analysis•
Text in which specific claims made in the narrative are supported by evidence• Work which
consistently engages with the question and is relevant to the topicThe following constitute
negative criteria for marking and will be penalised:• Work that is deficient in planning and
structure• Work that is poorly argued• Work that is poorly presented• Work that is poorly
referenced• Text in which claims are made in the narrative that are unsupported and which
lapse into opinion and anecdote• Text which is deficient in explanation and analysis• Text
which is simply a reproduction of lecture notes or in which originality, innovation and
imagination are conspicuous in their absence• Text which does not relate to the terms of
referenceCOURSEWORK 2 – MARKING SCHEDULEMARKING CRITERIA MAXIMUM
MARKMARK AWARDEDIntroduction/Background 10Literature Review 25Critical Analysis
of opportunities, threats, strengths and weaknesses20Critical Analysis of organisation
strategy 25Conclusions/Recommendations 10Referencing/Scope of research 10TOTAL
100General Feedback:Tutor: _________________________________ Date: ___________________
