The document analyzes data about the target audience for a music magazine. It finds that: 1) The majority of the audience is female, aged 15-20, and can afford to spend about £5 per week on magazines. 2) The most popular male and female music stars among the target demographic are involved in R&B and pop music. 3) R&B, pop, and hip hop are the genres of music most preferred by the audience. 4) In light of the data, the document concludes the magazine should target R&B music to align with the interests of its key demographic.

1. Media – Data analysis
By Lenny Lavers

2. Percentage of my audience that are male or female
26
The amount of each sex 25
24
23
Series1
22
21
20
19
Male Female
Gender?
The majority of my audience are female however the difference is not big enough to
have an effect of my target audience. This will persuade me to make the magazine
uni-sex.

3. What age group does the majority of my audience belong
to
10+
15+
20+
25+
30+
35+
other
My target audience mainly consist of people age 15-20. Due to this my magazine
will consist of codes and conventions that will attract a young mature audience.

4. The male music stars my audience would aspire to be
14
12
10
Male stars
8 Series1
6 Series2
4
2
0
y
er
r
e
in
er
s
em
us
he
le
er
ak
ba
gh
eb
at
es
in
th
ot
dr
co
ll a
st
bi
em
ro
pr
ga
in
lb
n
rt
is
ku
st
e
v
ica
m
as
ju
el
li a
em
ch
ch
Number of people
The main male music stars that are most favoured by my target audience are
involved in either, R’n’B or pop. This means that my magazine content will
consist of Information about R’n’B and Pop.

5. Female music stars my audience aspire to be
30
25
20
15
Series1
10
5
0
beyonce pink sher OG pixy lott other
lloyd nicky
female music stars
Again my target audience preferred Boyence who is mainly involved in pop and
R’n’B. therefore my content will target R’n’B and hip hop.

6. My audiences disposable income
5+
10+
15+
20+
25+
In reflection to my results the majority of my audience can afford a sum of £5
a week. This allows me to price my magazine as near to that price as
possible.

7. Music magazines that my audience profere
14
12
10
8
number of
people
6
Series2
4 Series1
2
0
vibe NME rolling rock
stones sound
Magazines
My audience prefer more R’n’B type magazines which fits in with my other
data. This solidifies my choice of targeting R’n’B type music.

8. What genres of music my audience prefere
30
25
number of people 20 Series1
15 Series2
10 Series3
5
0
e
B
p
e
r
ck
l
he
as
ca
di
ho
n'
ro
in
i
R'
'b
ot
ss
p
'n
hi
cla
m
ru
/d
ep
st
ub
D
e/
nc
Da
Genres of music
This concludes my decision that I will by targeting R’n’B, as the majority of my
audience have chosen it for their favourite genre of music. However the
differences between the other genres are only marginal, so it would be
constructive to add some other genres in as well.

9. My audiences dream career
footballer
singer/rockstar
actor/actress
policeman/lady
priminister
inventer
model
other
This will decide the pictures I will display on the front of my magazine and
inside, so I can target my audiences idols to attract them to purchase my
product.

10. other
arab
mixed race
ethnicity
black
Series2
oriental Series1
asian
caucasian
0 5 10 15 20 25
number of people
The majority of my audience are Caucasian, who are stereotypically more
attracted to inde, or rock type of music, however our population is very
ethnically diverse now, R’n’B attracts a wide range of ethnicities.