Blendtec created viral marketing videos on their website willitblend.com to promote their blenders. They filmed entertaining videos of putting popular products like iPhones and toys into their high-powered blenders. This led to over 5 million YouTube views and national media coverage, greatly increasing brand awareness. As a result, Blendtec's blender retail sales grew 700% in two years and they were able to launch new product lines like t-shirts and DVDs. Their viral videos also helped them form advertising partnerships with major companies.

1. Strategic Management& NewsViewsGianpaolo Tepedino

2. Strategic ManagementMIMM 2010One of the most difficult products to try to advertise and sell?ToothpickToasterBlenders and mixersBlenders and mixersPanama hatGianpaolo Tepedino

3. Objective: Increased brand awareness and sales of their line of blenders Strategy:Viral marketing to create brand awarenessIngredients (total marketing budget $50) 1) A lab coat2) The URL www.willitblend.com3) Any popular product132

4. But…what do they do with that? http://www.youtube.com/watch?v=oRr7N7A4Wc0

5. What did it happen? Did it work? ? Total Blender retail sales grew 700% in two years

6. The videos have more than 5 million views on YouTube and more than 7 million views on their website

7. National media coverage that is equivalent to millions of dollars in advertising

8. New line of products (brand awareness) such as: T-shirts & DVD’s. - Advertising agreements with Apple , Google, Nike, AT&T…- The SEO (Search engine optimization) value from their videos drives more traffic to their websiteBlendtec auctioned the blended iPhoneon Ebay which sold for about $1,000. Those proceeds were donated to a children’s hospitalExtra