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Using a Design Sprint to
accelerate innovation

 seek Rob Alford @~rcbnalioi'd Rob Scherer @tixBoi: >
What is a Design Sprint’? 

It's a "greatest hits” of business strategy,  innovation, 
behavior science,  design thinking,...
What is a Design Sprint? 

Idea Btiilo Launch Learn

Mon Tue Wed Thu

Unpack Sketch Decide Prototype
Why run a Design Sprint’? 

‘Innovation does not
just happen. 

It is something you
have to practise. ’
The key ingredients

1 Tight time constraints
2 The right team
8 Keeping it visual
Deviating from the Google
Ventures process

1 No executive votes
2 Earlier user engagement
8 Testing multiple ideas
Process differences in detail

Mon Tue Wed Thu Fri

, « /  ,9

e» " E <4 E‘ ?  t3"
8 Unpack Sketch Decide Prototype Test
Gioogle

Our process

Process differences in detail

l/ Ion

Unpack

$

Unpack

Sketch

Build
empathy

Sketch
& test

Sket...
Practical tips

1 Homework

2 Learn to draw exercise
8 Everyone facilitates

4 Everyone takes notes
5 Guerilla testing
1 Homework

o

 

 V2.4
2 Learn to draw exercise

      

       

       
   

:3 My ACTIVITY :5 MY ACTlVlTY 2 My ACTIVITY E My ACTlVlTY
 4"

STE...
8 Everyone facilitates
'VC‘UPIi L L
I _ A _ _ fix .  _ L _ A _n ~ ,  _ , 
aw  ‘3 i“ ‘ii’ ‘ I. ‘;. Ti. .i a» i . i L ', -i L - ~l ‘ V 7(r. "lflF‘ r‘...
5 Guerilla testing

‘When you go out to your users
unannounced,  you face an altogether
different type of reaction. 

User...
So what’?
Get in touch

M / seek—user-experience
® @SEEl<_Geek
 @uxRob

@ro| omalford
We’ve got some shoes to fill

/ =1 : -“S eiiéa 
 fix   
J g_J; /

 

Head of Product (Hirer)

Product Manager (SEEK Commerc...
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Using Design Sprint to Accelerate Innovation

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These are the slides from a presentation we gave at Product Anonymous in Melbourne.

We recently ran an adapted version of the Google Ventures Design Sprint. We were exploring a new product idea and wanted to see what we could achieve by locking 12 people in a room for a week to unpack an idea and create a solution.

Published in: Design
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Using Design Sprint to Accelerate Innovation

  1. 1. Using a Design Sprint to accelerate innovation seek Rob Alford @~rcbnalioi'd Rob Scherer @tixBoi: >
  2. 2. What is a Design Sprint’? It's a "greatest hits” of business strategy, innovation, behavior science, design thinking, and more. We shortcut the usual endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from a prototype. The sprint gives these companies a superpower: The ability to build and test nearly any idea in just 40 hours. 6/
  3. 3. What is a Design Sprint? Idea Btiilo Launch Learn Mon Tue Wed Thu Unpack Sketch Decide Prototype
  4. 4. Why run a Design Sprint’? ‘Innovation does not just happen. It is something you have to practise. ’
  5. 5. The key ingredients 1 Tight time constraints 2 The right team 8 Keeping it visual
  6. 6. Deviating from the Google Ventures process 1 No executive votes 2 Earlier user engagement 8 Testing multiple ideas
  7. 7. Process differences in detail Mon Tue Wed Thu Fri , « / ,9 e» " E <4 E‘ ? t3" 8 Unpack Sketch Decide Prototype Test
  8. 8. Gioogle Our process Process differences in detail l/ Ion Unpack $ Unpack Sketch Build empathy Sketch & test Sketch & test Decide l/ Ion P Prototype <2 IF’ Test
  9. 9. Practical tips 1 Homework 2 Learn to draw exercise 8 Everyone facilitates 4 Everyone takes notes 5 Guerilla testing
  10. 10. 1 Homework o V2.4
  11. 11. 2 Learn to draw exercise :3 My ACTIVITY :5 MY ACTlVlTY 2 My ACTIVITY E My ACTlVlTY 4" STE“ Hut? 241-; CALOEHES NEAIT BATE CAL_OZES HEAKT RATE CALOZES NEAZT RATE CALORIES S9 S9 a> V 65> V 63> SLEE?
  12. 12. 8 Everyone facilitates
  13. 13. 'VC‘UPIi L L I _ A _ _ fix . _ L _ A _n ~ , _ , aw ‘3 i“ ‘ii’ ‘ I. ‘;. Ti. .i a» i . i L ', -i L - ~l ‘ V 7(r. "lflF‘ r‘ _. ._sL___ . V E! ‘ Yikrvair‘ '5 rfijfi‘ J A . | F“. flu‘ I , I ‘ WE" main nf§. T s , rocs”M S Vtksfiwg ' ’ A '7 I ‘ ltl‘'. >1l3t~ N ukduil N‘ fiOl‘S -MISF be cs: -A1 x)" paw‘ SN-v't‘S ‘ in yo qizl W“ '. .€fP""‘°"h reov-ac‘ wfil id i‘Ur'. ut, J WW Yb obi gw. :l Club , .‘ cAu. i~. M I ‘N ou'r -me (“apt i. .E; ;;Mf, "‘ ban-. 1'i; ::, o"'S wmsg ¢| s,, _ 5,. m=‘_ n§t, .__a . ... J., .1 ewai . ‘< 5 “~o wa-—i~. 'F~. ‘t [J0 fix’ ‘J ‘V qf__. on$ V’ . (tNrv“‘ 7‘ W"}"a5 “$3 GM” 3 ” 1/d: —V'{" N -u. ‘’ ~ -I ‘E? ’ E8: @200} b--3:7 Q”—o‘-KM. F wtdwfi "c‘%. aynti«A mg 3% SKL V I WW : r:: .t'““‘ lg! $0 rt It/ ;"“ uipALil~l“l' h»J‘f' o u __ niiiiw. laluil 0; 9?“ "4 %‘‘‘‘f "'°‘ ’/1 . LN Mm? an "'7 ’ Q% X ‘ 0 M‘ .2 71 V‘ x/ P»/1- fiooiw . _ S, _(M_, .r_iur. ; ‘TO "' "5 EaE0-5 “"-7“ as if '’/ T}-‘-
  14. 14. 5 Guerilla testing ‘When you go out to your users unannounced, you face an altogether different type of reaction. Users are more likely to reject your idea and provide critical feedback. ’
  15. 15. So what’?
  16. 16. Get in touch M / seek—user-experience ® @SEEl<_Geek @uxRob @ro| omalford
  17. 17. We’ve got some shoes to fill / =1 : -“S eiiéa fix J g_J; / Head of Product (Hirer) Product Manager (SEEK Commercial) Associate User Experience Dosigncr (Hircr) Head of Customer Insight (Marketing)

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