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THE NEW OLD WAR FOR TOP TALENT
ZACHARY CHERTOK
COLUMBIA UNIVERSITY SPS HCM
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
DO YOU CONSIDER TODAY’S CHALLENGES TO BE
REMINISCENT OF THE CHALLENGES WE SAW IN
THE LABOR MARKET BEFORE THE PANDEMIC?
A) YES, IT IS MORE OR LESS THE SAME 2.78%
B) SOMEWHAT, IT ECHOES THE CHALLENGES WITH SOME
NUANCES 61.11%
C) NO, IT IS COMPLETELY DIFFERENT 36.11%
-Korn Ferry 2018
-HR Drive 2020
- LHH 2018
- HBS 2020
Between 2017 and 2020, talent organizations were constantly coming up short on
expectations for top talent.
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
- Forbes 2021
- NPR 2021
- HBR 2021
Post-pandemic, memory loss seems to have set in
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
DO YOU THINK THAT TALENT CHALLENGES TODAY
ARE JUST PART OF THE MARKET?
A) YES, WHEN THE CHARACTERISTICS OF THE WORKFORCE
CHANGE, EMPLOYEES JUST NEED TO ROLL WITH IT 2.94%
B) SOMEWHAT, EMPLOYERS HAVE SOME INFLUENCE WHEN THE
TALENT MARKET SIGNALS BIG CHANGE SUCH AS A
GENERATIONAL SHIFT 44.12%
C) NO, EMPLOYERS ALWAYS HAVE A RESPONSIBILITY TO BE
INNOVATING HOW TO BE READY FOR CHANGE 50%
PRE-PANDEMIC JOB CREATION AND JOBLESS CLAIMS
Initial Jobless Claims Rates
Job Creation Rates
October 12, 2021
#RPOACON2021
JOB CREATION AND JOBLESS CLAIMS 1 YEAR IN
Initial Jobless Claims
Job Creation
October 12, 2021
#RPOACON2021
IS THIS CHALLENGE JUST REBRANDED?
October 12, 2021
#RPOACON2021
DO YOU THINK THAT THE FUNDAMENTALS OF CHANGE
WE ARE FACING WITH TALENT TODAY ARE THE SAME,
ECHO, OR ARE DIFFERENT FROM THE CHALLENGES WE
WERE FACING PRE-PANDEMIC.
A) THE MECHANICS AND CHALLENGES ARE THE SAME,
INDUSTRY IS JUST CALLING IT SOMETHING DIFFERENT
6.25%
B) THE MECHANICS ARE THE SAME BUT THE EXPECTED
TIMELINE FOR CHANGE IS DIFFERENT 9.38%
C) SOME ARE THE SAME AND SOME ARE NEW 81.25%
D) ALL OF THE CHANGES ARE NEW 3.13%
YES…AND NO
Skills misalignment
100% candidate holdout
Automation as a replacement
Aging talent retention
Growing job demand
Scalable retirement
Part-time consulting
Reevaluation of workforce value
Stagnant automation
Growing job demand
PANDEMIC October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
2021 TALENT
DECONSTRUCTED
October 12, 2021
#RPOACON2021
K
INNOVATION ECONOMY
SERVICES ECONOMY
Rising training cost of entry
Increasing specialization
High growth
Low training cost of entry
‘Fall-back’ economy
Low growth
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
Baby Boomers
• Low personal cost of training
• Low organizational cost of training
• Tenure spans four generations
• Versatile and out-of-the-box ready
• Risk averse as generation ages
Generation Y
• Understand manual and tech-enabled
practices
• High personal cost of training
• Moderate organizational cost of training
• Versatile across roles and functions
• Risk cautious
Generation X
• Requires company training
• Small generation size
• Largely kept out of workforce early in
career
• Specialized
Millennials
• Digitally fluent
• High personal cost of training
• High organizational cost of training
• Versatility corresponds to culture
• Risk enabled
Generation Z
• Digitally fluent
• Embraces activism and traditionalism
• High personal cost of training
• Moderate organizational cost of training
• Risk enabled
October 12, 2021
#RPOACON2021 © Zach Chertok. All rights reserved.
WHICH GENERATION DO YOU IDENTIFY WITH
BASED ON THE CHARACTERISTICS SHOWN HERE?
BABYBOOMER 23.53%
MILLENNIAL 29.41%
GENERATION Y 8.82%
GENERATION X 29.41%
GENERATION Z 8.82%
Services economy
• Generally distributed
• HQs favored semi-urban
areas
• Executive leadership not
required on site
• Graduated pay by region
• Often regional
management
Innovation economy
• Favored coastal areas with
high concentrations of
academic institutions
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
October 12, 2021
#RPOACON2021
DO YOU WORK WITH ORGANIZATIONS THAT HAVE
REMOTE OR ONSITE EMPLOYEE REQUIREMENTS OR SOME
COMBINATION OF BOTH. HOW MANY WORK WITH
COMPANIES WITH DESKED OR DESKLESS WORKERS?
(SELECT ALL THAT APPLY)
54% ONLY REMOTE OR DESKLESS
46% MIX OF REMOTE AND ONSITE
NONE WORK WITH ONLY ONSITE OR DESKED WORKERS
The policy environment has pursued an
inequitable structure favoring an
idealistic sense of competition that
weakens civic institutions, disincentivizes a
democratized market, and reduces long-
term prospects for growth and
development.
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
BOTTLENECKS
• Hiring to specific roles increases the number of
recruiters while reducing the vacancy : recruiter ratio
• Over-dependence on technology weeds out qualified
candidates with unconventional backgrounds
• Searching for the 100% fit amidst increasing
specialization extends time-to-hire
• Stop-and-start job openings create applicant
bottlenecks
October 12, 2021
#RPOACON2021
© Zach Chertok. All rights reserved.
INNOVATE
October 12, 2021
#RPOACON2021
TALENT-HIRE POOLS
October 12, 2021
#RPOACON2021
October 12, 2021
#RPOACON2021

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The New Old War for Top Talent

  • 1. THE NEW OLD WAR FOR TOP TALENT ZACHARY CHERTOK COLUMBIA UNIVERSITY SPS HCM October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 2. DO YOU CONSIDER TODAY’S CHALLENGES TO BE REMINISCENT OF THE CHALLENGES WE SAW IN THE LABOR MARKET BEFORE THE PANDEMIC?
  • 3. A) YES, IT IS MORE OR LESS THE SAME 2.78% B) SOMEWHAT, IT ECHOES THE CHALLENGES WITH SOME NUANCES 61.11% C) NO, IT IS COMPLETELY DIFFERENT 36.11%
  • 4. -Korn Ferry 2018 -HR Drive 2020 - LHH 2018 - HBS 2020 Between 2017 and 2020, talent organizations were constantly coming up short on expectations for top talent. October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 5. - Forbes 2021 - NPR 2021 - HBR 2021 Post-pandemic, memory loss seems to have set in October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 6. DO YOU THINK THAT TALENT CHALLENGES TODAY ARE JUST PART OF THE MARKET?
  • 7. A) YES, WHEN THE CHARACTERISTICS OF THE WORKFORCE CHANGE, EMPLOYEES JUST NEED TO ROLL WITH IT 2.94% B) SOMEWHAT, EMPLOYERS HAVE SOME INFLUENCE WHEN THE TALENT MARKET SIGNALS BIG CHANGE SUCH AS A GENERATIONAL SHIFT 44.12% C) NO, EMPLOYERS ALWAYS HAVE A RESPONSIBILITY TO BE INNOVATING HOW TO BE READY FOR CHANGE 50%
  • 8. PRE-PANDEMIC JOB CREATION AND JOBLESS CLAIMS Initial Jobless Claims Rates Job Creation Rates October 12, 2021 #RPOACON2021
  • 9. JOB CREATION AND JOBLESS CLAIMS 1 YEAR IN Initial Jobless Claims Job Creation October 12, 2021 #RPOACON2021
  • 10. IS THIS CHALLENGE JUST REBRANDED? October 12, 2021 #RPOACON2021
  • 11. DO YOU THINK THAT THE FUNDAMENTALS OF CHANGE WE ARE FACING WITH TALENT TODAY ARE THE SAME, ECHO, OR ARE DIFFERENT FROM THE CHALLENGES WE WERE FACING PRE-PANDEMIC.
  • 12. A) THE MECHANICS AND CHALLENGES ARE THE SAME, INDUSTRY IS JUST CALLING IT SOMETHING DIFFERENT 6.25% B) THE MECHANICS ARE THE SAME BUT THE EXPECTED TIMELINE FOR CHANGE IS DIFFERENT 9.38% C) SOME ARE THE SAME AND SOME ARE NEW 81.25% D) ALL OF THE CHANGES ARE NEW 3.13%
  • 13. YES…AND NO Skills misalignment 100% candidate holdout Automation as a replacement Aging talent retention Growing job demand Scalable retirement Part-time consulting Reevaluation of workforce value Stagnant automation Growing job demand PANDEMIC October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 15. K INNOVATION ECONOMY SERVICES ECONOMY Rising training cost of entry Increasing specialization High growth Low training cost of entry ‘Fall-back’ economy Low growth October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 16. Baby Boomers • Low personal cost of training • Low organizational cost of training • Tenure spans four generations • Versatile and out-of-the-box ready • Risk averse as generation ages Generation Y • Understand manual and tech-enabled practices • High personal cost of training • Moderate organizational cost of training • Versatile across roles and functions • Risk cautious Generation X • Requires company training • Small generation size • Largely kept out of workforce early in career • Specialized Millennials • Digitally fluent • High personal cost of training • High organizational cost of training • Versatility corresponds to culture • Risk enabled Generation Z • Digitally fluent • Embraces activism and traditionalism • High personal cost of training • Moderate organizational cost of training • Risk enabled October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 17. WHICH GENERATION DO YOU IDENTIFY WITH BASED ON THE CHARACTERISTICS SHOWN HERE?
  • 18. BABYBOOMER 23.53% MILLENNIAL 29.41% GENERATION Y 8.82% GENERATION X 29.41% GENERATION Z 8.82%
  • 19. Services economy • Generally distributed • HQs favored semi-urban areas • Executive leadership not required on site • Graduated pay by region • Often regional management Innovation economy • Favored coastal areas with high concentrations of academic institutions October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 21. DO YOU WORK WITH ORGANIZATIONS THAT HAVE REMOTE OR ONSITE EMPLOYEE REQUIREMENTS OR SOME COMBINATION OF BOTH. HOW MANY WORK WITH COMPANIES WITH DESKED OR DESKLESS WORKERS? (SELECT ALL THAT APPLY)
  • 22. 54% ONLY REMOTE OR DESKLESS 46% MIX OF REMOTE AND ONSITE NONE WORK WITH ONLY ONSITE OR DESKED WORKERS
  • 23. The policy environment has pursued an inequitable structure favoring an idealistic sense of competition that weakens civic institutions, disincentivizes a democratized market, and reduces long- term prospects for growth and development. October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 24. BOTTLENECKS • Hiring to specific roles increases the number of recruiters while reducing the vacancy : recruiter ratio • Over-dependence on technology weeds out qualified candidates with unconventional backgrounds • Searching for the 100% fit amidst increasing specialization extends time-to-hire • Stop-and-start job openings create applicant bottlenecks October 12, 2021 #RPOACON2021 © Zach Chertok. All rights reserved.
  • 26. TALENT-HIRE POOLS October 12, 2021 #RPOACON2021