Pepperfry is India's largest online furniture retailer. It was founded in 2011 by former eBay executives and has since raised over $100 million in funding from investors like Goldman Sachs. Pepperfry offers over 45,000 products from more than 200 brands through its online marketplace and works with over 1,000 merchant partners. It faces competition from other online furniture retailers but sees opportunities for growth through India's rising youth population and advances in e-commerce technology.

1. BY
MOHIT

2. Content
• About pepper fry
• Customer
• Competitors
• Environment
• Funding
• Offers
• Terminology

3. TopManagement

4. Pepperfry
• Pepperfry is India’s No. 1 Online Furniture
• Pepperfry.com opened for business on 3rd
January 2012
• The company, which was founded by former eBay
executives Ambareesh Murty and Ashish Shah in
2011
• Pepperfry won the Red Herring Top 100 Asia
Award in 2012.
• Pepper is honest and a spice that is proudly
Indian, Fry stands for fun.

5. Popular Brands
• Woodsworth, Mintwud,
• Casacraft, Mudramark,
• Tupperware, Forzza,
• Prestige, Morphy
• Richards, Housefull,
• Fos Lighting, Little India,
• Bombay Dyeing, Bajaj,
• King Koil, Swayam,
• Eureka Forbes, RAHA, Hawkins

6. Competitors

7. Customers

8. The super hero'sof furniture

9. BusinessModel
 Marketplace Model- Pepperfry.com follows a managed marketplace
model. In this model, the orders are dispatch directly from the vendor to
the customer.
 Online store- The sites provide the platform for a large no. of sellers to
showcase their products. It works in close association with more then 1000
merchant partner to offer a huge range
 Product Assortment- it gives an offering of 45000 products from over
200+ brands

10. Technology
• E-Tailing
• Login
• web server
• Gateway

11. Website

14. STUDIO PEPPERFRY MUMBAI

15. STUDIOPEPPERFRY BANGALORE

16. STUDIO PEPPERFRY GURGAON

17. Pepperfry Studio

18. Funding
$100 million (around Rs.600 crore) in a Series D
funding round led by Goldman Sachs Group Inc.
They have raised $28 million in three previous
rounds, the last being a $15 million round in May
2014
Manipal Education Group chairmanT.V. Mohandas
Pai and chief executive of Manipal Education and
Medical Group Ranjan pai also participated in the
funding round through Zodius Technology Fund.

20. Offers

22. SWOT
• Strength
1 Strongly funded
2 Delivery & support
3Huge no. of products
Weakness
1 Consumer mindset
2 Interstate movement
Opportunity
1 Increasing buying
behavior of youth
2New technology in e
commerce
Threats
1 Competition in market
2 Consumer mind set