An introduction to the Innovation Pyramid. Lecture notes, ELE3701 Innovation and Entreprenurship BI Norwegian Business School. Day I.

1. Introduksjon til
Innovasjons-
pyramiden
Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. Handelshøyskolen BI

2. Innovasjonspyramiden
• …er et verktøy for å utvikle et felles språk, felles forståelse og
felles handling rundt innovasjon.
• ...er både et strategi verktøy og en leken metode for å utfordre
organisasjonen til å tenke større, skape endring og
gjennomføre innovasjon.
• …, sammen med ‘’visual thinking facilitation’’, hjelper bedrifter
skape innovasjon rundt hvordan de skaper innovasjon.

3. Ni nivåer
på
innovasjon

4. 1.
Design og markedsføring

5. 1.
Produkt

7. 2.
Produkt

8. 3.
Tjeneste

9. 4. Marked, kunder og kanaler

10. 5. Teknologi

11. 6. Prosesser

12. 7. Ledelse

13. 8.
Forretningsmodell

14. 9.
Bransje

15. Radikalt.
Aldri vært gjort før.
Inkrementelt
Små, logiske skritt, gradvis forbedring

17. Working paper
Innovating how we innovate.
Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. Handelshøyskolen BI

18. References
Model structure and content
Afuah, Allan (2003) Innovation Management, pg. 13 - 46
Andersen, Michael Moesgaard (2010) Return on Strategy: how to achieve it
Anthony, Scott D., et.al (2008) Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Design workshop (2011a) Action research workshop. Stavanger, Norway
Design workshop (2011b) Action research workshop, Stavanger, Norway
Hamel, Gary (2007) The Future of Management
Markides, Constantinos (2008) Game-Changing Strategies:
How to Create New Market Space in Established Industries by Breaking the Rules
Skarzynski, Peter and Gibson, Rowan (2008) Innovation to the Core:
A Blueprint for Transforming the Way Your Company Innovates
Tidd, Joe and John Bessant (2009)Managing Innovation: Integrating Technological, Market and Organizational Change
Visual thinking design
Allee, Verna (2002) The Future of Knowledge: Increasing Prosperity through Value Networks
Duarte, Nancy (2008) slide:ology: The Art and Science of Creating Great Presentations
Duarte, Nancy (2010) Resonate: Present Visual Stories that Transform Audiences
Osterwalder, Alexander and Pigneur, Yves (2010) Business Model Generation:
A Handbook for Visionaries, Game Changers, and Challengers
Roam, Dan (2008) The Back of the Napkin: Solving Problems and Selling Ideas with Picture
Sibbet, David (2010) Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity.
Sveiby, Karl-Erik (2002) K-MAP – Knowledge Management Activity Planning Toolkit
For further information, please see
http://engageinnovate.wordpress.com