This document profiles a group of festival attendees that a magazine producer spoke to about their music festival interests and habits. It finds that the target audience is primarily 16-17 year olds who enjoy electronic music like Chase & Status. Many are repeat festival goers who camp and read music magazines around the time of festivals to learn about artists, must-have items, and festival fashion. The profiles indicate there is an audience interested in a music magazine focused on festivals.

1. Readership
Profile

2. This is a group of people I stopped and spoke to
in the summer at a festival! They are my typical
audience for the magazine I am producing and all
said they would be interested in buying the magazine!

3. Harry Skinner William Nattrass
How old are you? How old are you?
17 16
Have you been to any festivals Have you been to any festivals other
other than V 2011? than V 2011?
No, never
Yes, I went to Reading once
What is the one item to have at V?
What is the one Item to have at V?
A lanyard with all the artists and times
they are playing! A megaphone is a great item to have at V,
Did you camp? If not would you want to? Its great for the ‘banter’ in the camp
Yes I did Did you camp? If not would you want to?
What was your favourite artist would played at V Yes I camped, I LOVED IT
2011? What was your favourite artist would played at V 2011?
Example Chase & Status was the best act by far!
Will you be going next year? Will you be going next year?
I hope so!! YESSSSSSSSSS!
Do you read many music magazines? Do you read many music magazines?
Nope
I read VIBE sometimes
Would you buy the music magazine just before you
Would you buy the music magazine just before you go to
go to festivals or all year round?
Not all year, probably just the few editions before the festivals or all year round?
festival I would definitely buy it all year round if it had the artists I
What page would you enjoy reading most in the like
festival edition of the music magazine? What page would you enjoy reading most in the festival
The page with all the profiles on each artists and edition of the music magazine?
the songs they are likely to sing Page 3..

4. Bianca Allingham Frankie Sims
How old are you? How old are you?
Have you been to any Have you been to any
Festivals other than V? Festivals other than V?
What is the one must have What is the one must have
Item to take/have at V? Item to take/have at V?
Did you camp? If not would you want to? Did you camp? If not would you want to?
What was your favourite artist would played at What was your favourite artist would played at
V 2011? V 2011?
Will you be going next year? Will you be going next year?
Do you read many music magazines? Do you read many music magazines?
Would you buy the music magazine just before Would you buy the music magazine just before
you go to festivals or all year round? you go to festivals or all year round?
What page would you enjoy reading most in What page would you enjoy reading most in
the festival edition of the music magazine? the festival edition of the music magazine?

5. Amy Newman Matthew Eliott
How old are you? How old are you?
16 16
Have you been to any festivals other Have you been to any festivals
than V 2011? other than V 2011?
Yes, I went to V in 2010 as well
No
What is the one must have item to
What is the one must have item to
take/have at V?
A lanyard with all the artists and times take/have at V?
they are playing. It’s the most useful A straw hat
thing ever! Did you camp? If not would you want to?
Did you camp? If not would you want to? Yes I camped
Yes I did camp, but went home in the mornings to What was your favourite artist would played at V 2011?
shower.. It was awful! Chase & Status!
What was your favourite artist would played at V 2011? Will you be going next year?
Rihanna definitely! Yeah
Will you be going next year? Do you read many music magazines?
Yes, I hope so
No
Do you read many music magazines?
Would you buy the music magazine just before you go
Yes but not music ones, just fashion and gossip magazines.
Would you buy the music magazine just before you go to to festivals or all year round?
festivals or all year round? Probably just the one the week before I go
Just before I go to the festival, to get ideas on what to take What page would you enjoy reading most in
and to help with what to wear. the festival edition of the music magazine?
What page would you enjoy reading most in the festival Page 3
edition of the music magazine?
The page with all the ‘festival must haves’

6. Pia Grosvenor
How old are you?
17
Have you been to any festivals other than V 2011?
Nope, never!
What is the one must have item to take/have at V?
Ray-Bans and a rain coat
Did you camp? If not would you want to?
Yes I camped
What was your favourite artist would played at V 2011?
Chase & Status!
Will you be going next year?
Yeah
Do you read many music magazines?
No
Would you buy the music magazine just before you go to
festivals or all year round?
Probably just the one the week before I go
What page would you enjoy reading most in the festival
edition of the music magazine?
The ‘must have’ page.