A short description about these companies, especially for new MBA students for company presentations..

1. The tase of india

2. AMUL(ANAND MILK UNION LIMITED)
Type: cooperative
Industry:Dairy
Founded:1946
Headquaters:Anand,Gujarat
Managed by:GCMMF
Founder –chairman:Dr.Varghese
kurien
 CEO :R.S.Sodhi

3.  Amul dairy factory has setup an any time milk
vending machine in anand ,Gujarat.
Market share
 Amul owns 85%share in butter market & 75%in
cheese share market
Achievements
 Amul win best marketing campaign award at world
dairy innovation award 2014
 Best of all Raji Gandhi National Quality Award 1999
 Qimpro gold standard award 2003
 Ramakrishna bajaj national quality award 2003

4. VISION
The test of india is to be a part of everyone’s life.
MISSION
The expansion of distribution network,creative marketing
,consumer education and product innovation
Medias of Advertisement
Tv, internet, hoardings, Magazines , news paper
Competitors :
Cadbury,Nestle,

5.  Amul’s marketing strategy has always been
consumer centric .thus it is kept in mind that
packaging of all amul products appeal to the
emotional side of consumers

6. PRODUCTS
 Milk powders
 Butter
 Ghee
 Cheese
 Ice cream
 Masti dahi
 Buttermilk
 Chocolate
 Paneer etc

7. Cheese

8. The joy of flying

9. • Indian airline
• Main hub:Mumbai
• Founded :1 april 1992
• Commenced operation :5 may 1993
• Founder&chairman: Naresh Goyal
• CEO:Cramer Ball
• Headquarters:Mumbai
• Share value:252
• Competitors:King fisher,indian
airlines,GoAir,Indigo etc

10. *Destinations: 69
*Parent company :tailwinds limited
• Subsidiaries: * jet lite(established as
‘sahara airlines -1991&operations on 1993)
rebanded as air sahara -2000
took over-12 april 2007
renamed as jet lite -16 april2007
* jet konnect(low cost brand,8may2009)

11. MISSION:
*To achieve pre-eminent position by
offering a high quality of service and
reliable ,comfortable.
*To upgrade the concept of domestic
airline travel- be a world class domestic
airline
MEDIAS OF ADVERTISEMENT:
Magazines(Jetwings) , posters ,internet

12. *Coach services
*Bus services
*Fast track
immigration
*Secure flight
passenger data
Special assistance
*Infant &child care
*Medical case
*Extra seat
*Travelling with pets
*Skycafe
* stylish crockery
*Cuisines
*Class of service
*Magazines
*Convenience &safety

14. Make a difference

15.  Type:Public company
 Industry:Consumer goods(health
&beauty)
 Founded :1987(marico foods ltd)
 Headquarters:Banrda,Mumbai
 Chairman:Harsh C.Mariwala
 MD:Saugata Gupta
 Competitors:HUL,Dabour india,Godrej
 own manufacturing facilities located at
Goa,kanjikode,jalgaon,baddi,pondicherr
y& Daman

16. 1989:changed to marico industries Ltd
2001:launched Revive Anti-Bacteria starch
2005:changed name to marico Ltd
2008: Marico jalgon was awarded CII national
water mgt award
2009: Greentech environment excellence award
2009 in silver category on FMC

17. Company Vision:
“To be the market leader”
Mission:
 Market expansion and widening of
retail reach
 Growth across all it’s brands &
territories driven by continuously
improving value propositions to
consumers
Medias of advertisement :
Tv, Radio,News paper,Campaigns

18. Packing & Labelling

19. PRODUCTS BRANDS
Coconut oils
edible oils
hair oils
Hair care products
Soaps
Healthy foods
Health care products
 Parachute cocunt oil
 Parachute body lotion
 Saffola
 Hair&care
 Livon
 Nihar uttam
 Nihar Naturals
 Set wet
 Mediker
 Revive
 Camelia soap