Amul
•Download as PPTX, PDF•
1 like•134 views
Dr. Verghese Kurien founded AMUL in 1946 to stop the exploitation of farmers by middlemen in the milk industry. AMUL is now the largest food brand in India and the world's biggest vegetarian cheese brand. It is managed by GCMMF, which is an apex cooperative organization. Dr. Kurien was inspired by the Indian independence movement to empower farmers. Under his leadership, AMUL helped spur India's white revolution and increase rural incomes.
Report
Share
Report
Share
Recommended
Amul
Amul, India's largest dairy cooperative, plans to invest Rs. 5,000 crore over the next three years to expand its operations. Amul processes over 150 million liters of milk per day from 3.6 million milk producers and is the largest food brand in India. The investment will be used to set up new plants, upgrade existing infrastructure, expand production capacity, and increase exports.
Branding strategies of amul
Amul is India's largest food brand and milk cooperative. It is known for its low prices and high quality products like milk, butter, cheese and ice cream. Amul pioneered cooperative dairy development in India through the Anand model. It uses effective branding strategies like innovative advertising featuring the Amul girl mascot, product diversification, and segmentation to appeal to consumers across segments. Amul's success is largely attributed to Dr. Verghese Kurien's vision of farmer-owned dairy cooperatives and competitive pricing to make dairy products accessible to all.
Amul
The document discusses Amul's product portfolio and market segmentation strategies. It outlines Amul's various milk products including spreads, drinks, powder milk, fresh milk, cheese, and desserts. It then discusses how Amul has targeted different market segments like kids, young people, and urban families with specific products. Products like chocolate milk and energy drinks are targeted towards school-going kids, while milkshakes and coffee drinks are aimed at college students. Seasonal products target certain times of year. The document also covers Amul's positioning in the beverages market as a healthy alternative to soft drinks.
Amul taste of india
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
New amul the taste of india and a campaign
Anshu Tiwari and others presented a report on Amul to their professor. Amul was formed in 1946 as a dairy cooperative in Gujarat. It is jointly owned by 2.6 million milk producers and helped spur India's white revolution making it the largest milk producer. Key people include Dr. Verghese Kurien who is known as the father of the white revolution. Amul has become the largest food brand in India and largest pouched milk brand known for its quality at affordable prices.
Amul_promotional schemes
Anand Milk Union Limited (AMUL) was founded in 1946 and is managed by Gujarat Cooperative Milk Marketing Federation (GCMMF). It initiated the White Revolution in India, making India the largest producer of milk and milk products worldwide. AMUL's mission is to satisfy customers' taste and nutrition needs through marketing excellence and quality products that offer best value. Its vision is to provide more satisfaction to farmers, employees, and distributors. AMUL spends around 1% of its budget on advertising and uses the same slogan and mascot in its ads, which are generally designed as a series relating to daily issues and have sponsored various television shows.
Amul ppt
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul pr presentation1
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
Recommended
Amul
Amul, India's largest dairy cooperative, plans to invest Rs. 5,000 crore over the next three years to expand its operations. Amul processes over 150 million liters of milk per day from 3.6 million milk producers and is the largest food brand in India. The investment will be used to set up new plants, upgrade existing infrastructure, expand production capacity, and increase exports.
Branding strategies of amul
Amul is India's largest food brand and milk cooperative. It is known for its low prices and high quality products like milk, butter, cheese and ice cream. Amul pioneered cooperative dairy development in India through the Anand model. It uses effective branding strategies like innovative advertising featuring the Amul girl mascot, product diversification, and segmentation to appeal to consumers across segments. Amul's success is largely attributed to Dr. Verghese Kurien's vision of farmer-owned dairy cooperatives and competitive pricing to make dairy products accessible to all.
Amul
The document discusses Amul's product portfolio and market segmentation strategies. It outlines Amul's various milk products including spreads, drinks, powder milk, fresh milk, cheese, and desserts. It then discusses how Amul has targeted different market segments like kids, young people, and urban families with specific products. Products like chocolate milk and energy drinks are targeted towards school-going kids, while milkshakes and coffee drinks are aimed at college students. Seasonal products target certain times of year. The document also covers Amul's positioning in the beverages market as a healthy alternative to soft drinks.
Amul taste of india
Amul was established in 1946 in India and is managed by the Gujarat Co-operative Milk Marketing Federation. It collects 7 million liters of milk daily from 2.6 million farmers and converts it into branded, packaged products. Amul has achieved tremendous success and growth due to its strong supply chain, diverse product mix, extensive distribution network, and low cost strategy. It is the largest milk brand in India and Asia with a market share of 85% for butter and 40% for milk powder.
New amul the taste of india and a campaign
Anshu Tiwari and others presented a report on Amul to their professor. Amul was formed in 1946 as a dairy cooperative in Gujarat. It is jointly owned by 2.6 million milk producers and helped spur India's white revolution making it the largest milk producer. Key people include Dr. Verghese Kurien who is known as the father of the white revolution. Amul has become the largest food brand in India and largest pouched milk brand known for its quality at affordable prices.
Amul_promotional schemes
Anand Milk Union Limited (AMUL) was founded in 1946 and is managed by Gujarat Cooperative Milk Marketing Federation (GCMMF). It initiated the White Revolution in India, making India the largest producer of milk and milk products worldwide. AMUL's mission is to satisfy customers' taste and nutrition needs through marketing excellence and quality products that offer best value. Its vision is to provide more satisfaction to farmers, employees, and distributors. AMUL spends around 1% of its budget on advertising and uses the same slogan and mascot in its ads, which are generally designed as a series relating to daily issues and have sponsored various television shows.
Amul ppt
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul pr presentation1
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
Imc amul final
This document provides an analysis of Amul's advertising campaign. It discusses the origins of the iconic Amul girl mascot, created in 1967. The summary focuses on key details about the campaign's longevity, humor-focused approach, and simplicity. It also notes disputes over credit for creating the Amul girl. The campaign analysis section examines the campaign's key elements of simplicity, consistency, humor, and incorporation of current events.
Brand building on AMUL
This document discusses Amul's branding strategy for its ice cream product. It summarizes Amul's challenges entering the ice cream market late against established competitors. Amul's agency conducted research and discovered consumers saw ice cream as an occasional treat, not everyday food. Amul positioned its ice cream as "Real Milk, Real Ice Cream" to change this perception by emphasizing its high milk content. This communication strategy, along with pricing and distribution changes, helped Amul become the market leader in the Indian ice cream industry.
Amul
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Amul2
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
Amul- Sales Promotion
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
60742421 amul-butter-4 p-s
AMUL butter has over 80% market share in India due to its strong implementation of the 4Ps of marketing - product, price, place, and promotion. AMUL focuses on high product quality and constant innovation. It offers various package sizes at competitive prices. AMUL has an extensive distribution network of over 3,500 distributors and 5 lakh retail outlets ensuring wide availability. While advertising spending is low, the iconic AMUL girl campaign provides high brand recall. Consumer research shows AMUL is the preferred butter brand for its taste, though some want new flavors or lower prices. Maintaining market leadership will require addressing increased health awareness and competition from new brands.
Amul BRAND ppt
Amul is a dairy cooperative brand in India jointly owned by 2.6 million milk producers in Gujarat. It was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the white revolution in India and today has a wide portfolio of dairy products including milk, butter, cheese, ice cream and chocolates. It has the leading market share in key categories and is recognized for its high quality at reasonable prices.
The case amul (3) (1)
1) Amul chose to sponsor the Indian contingent at the 2012 London Olympics to promote its dairy products and connect with youth in India. It launched advertising campaigns and special product packaging related to the sponsorship.
2) Amul highlighted its sponsorship through advertising campaigns, special packaging, social media promotions, and positioning its dairy products as providing energy to athletes.
3) After the Olympics, Amul continued promoting how its dairy products helped build strength in athletes by referencing India's performance and using the "Energise the Olympians" social media campaign.
Agribusiness Firm_Amul the Taste of india
Amul is a dairy cooperative in India that was formed in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation. Amul began with 250 liters of milk per day and is now India's largest food brand and the second largest dairy in the world. Through a robust supply chain network involving millions of farmers, Amul collects over 7 million liters of milk per day and produces various dairy products which it distributes nationwide. Amul's low-cost strategy and focus on quality have enabled it to become very successful while also benefiting millions of farmers. It faces competition from other domestic and multinational brands but maintains an edge through its cooperative business model.
Amul india
Amul is an Indian dairy cooperative brand known for its milk and dairy products. It was founded in 1946 in Anand, Gujarat based on the cooperative model pioneered by Dr. Verghese Kurien. Amul is owned by milk producers in Gujarat and is one of the largest food brands in India with annual revenues of over $1.3 billion. It procures milk from over 2 million milk producers and provides them remunerative prices and services through dairy cooperatives.
Amul- The Taste of India
The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.
Amul - The Taste of India
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, founder Dr. Verghese Kurien, production process, products, and success factors like a robust supply chain and diverse product mix. Amul has a strong brand and is India's largest milk producer. It analyzes Amul's strengths like its cooperative structure, weaknesses like competition, opportunities such as new product lines, and threats including changing consumer preferences.
amul- marketting and ad strategy
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is owned by 3.6 million milk producers. Amul produces milk and dairy products and is the largest food brand in India. Amul pioneered the white revolution in India through its cooperative model. It created the iconic Amul girl character in 1966 to advertise its butter and positioned itself as an affordable yet high quality brand for all Indians. Amul has had tremendous success through consistent advertising campaigns using the Amul girl and commenting on current affairs. It now sells a wide range of dairy products through over 6,000 Amul parlors across India.
Amul marketing strategy
1. Amul was established in 1946 as a cooperative in response to exploitation of milk producers. It is now India's largest food brand and the world's largest pouched milk brand.
2. Amul has a vision to provide satisfaction to farmers, customers, employees and distributors. Their mission is to produce wholesome, safe and high quality foods through innovation and eco-friendly operations.
3. Amul has high brand equity, a large network of milk producers, and markets affordable products across India. It is credited with India's white revolution and successful advertising campaigns featuring the iconic Amul girl.
Amul final
This document provides information about Amul butter, including its marketing mix strategies. Some key points:
- Amul butter has been the market leader in India for over 4 decades, with a current 88% market share.
- Amul follows a customer-based brand identity model to build emotional connections. Its mascot of the Amul girl aims to make the brand appealing through humor and Indian culture.
- Its marketing mix includes establishing the product as a staple spread through innovative advertising campaigns. Distribution reaches both urban and rural areas nationwide.
- Historical sales data shows Amul's turnover growing steadily over the past 20 years, indicating its brand strength and market dominance in the butter category.
BRANDING STRATEGY OF AMUL
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
AMUL marketing
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
cannibalization in amul
Amul faces cannibalization between some of its products. Specifically:
1) Sagar skimmed milk powder cannibalizes sales from Amulya dairy whitener due to their similar target markets and price points. Sagar has struggled to gain market share against Amulya.
2) Amul Kool drink cannibalizes some sales from Nutramul energy drink. Amul Kool has a larger market share and stronger brand recognition compared to Nutramul.
3) Cheese spreads cannibalize some sales from Amul's processed cheese products like pizza mozzarella due to their similar uses, though they target different segments of the cheese market.
India’s milkman brings us the Taste of India - AMUL
- Amul was formed in 1946 as a cooperative in Anand, India to empower farmers and address unfair pricing practices. It is now the largest food and dairy company in India.
- Amul produces a wide range of dairy products including milk, butter, cheese, ice cream, lassi and ghee. It tailors its product portfolio to meet the needs of various groups like youth, diabetics, and urban consumers.
- Amul has a dominant market share for products like butter and cheese. It distributes throughout India and internationally, with prices varying by region. The cooperative continues to empower farmers and rural communities through fair pricing.
Food industry group 9
This document summarizes important food industries in India, including ITC Limited, Amul, Haldiram's, Hindustan Unilever, Parle Agro, Britannia Industries, Patanjali, and Mother Dairy. It provides an overview of each company's founding, leadership, products, vision, and role in India's food processing industry. ITC Limited is a conglomerate with products including ready meals and snacks. Amul is a dairy cooperative known for spurring India's white revolution. Haldiram's produces snacks across India and other countries. Hindustan Unilever and Britannia Industries manufacture well-known brands of food and beverages. Parle Agro owns popular
(AMUL)
Amul is a dairy cooperative based in Anand, India that was formed in 1946. It is jointly owned by 2.6 million milk producers and is the largest food brand in India. Amul revolutionized India's dairy industry through the White Revolution, making India the world's largest milk producer. Amul produces and markets various dairy products, including milk, butter, cheese and beverages. It uses the iconic "Amul baby" in its advertising campaigns, which are among the longest running ad campaigns in the world. Amul continues to expand its operations both within India and globally.
More Related Content
What's hot
Imc amul final
This document provides an analysis of Amul's advertising campaign. It discusses the origins of the iconic Amul girl mascot, created in 1967. The summary focuses on key details about the campaign's longevity, humor-focused approach, and simplicity. It also notes disputes over credit for creating the Amul girl. The campaign analysis section examines the campaign's key elements of simplicity, consistency, humor, and incorporation of current events.
Brand building on AMUL
This document discusses Amul's branding strategy for its ice cream product. It summarizes Amul's challenges entering the ice cream market late against established competitors. Amul's agency conducted research and discovered consumers saw ice cream as an occasional treat, not everyday food. Amul positioned its ice cream as "Real Milk, Real Ice Cream" to change this perception by emphasizing its high milk content. This communication strategy, along with pricing and distribution changes, helped Amul become the market leader in the Indian ice cream industry.
Amul
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Amul2
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
Amul- Sales Promotion
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
60742421 amul-butter-4 p-s
AMUL butter has over 80% market share in India due to its strong implementation of the 4Ps of marketing - product, price, place, and promotion. AMUL focuses on high product quality and constant innovation. It offers various package sizes at competitive prices. AMUL has an extensive distribution network of over 3,500 distributors and 5 lakh retail outlets ensuring wide availability. While advertising spending is low, the iconic AMUL girl campaign provides high brand recall. Consumer research shows AMUL is the preferred butter brand for its taste, though some want new flavors or lower prices. Maintaining market leadership will require addressing increased health awareness and competition from new brands.
Amul BRAND ppt
Amul is a dairy cooperative brand in India jointly owned by 2.6 million milk producers in Gujarat. It was formed in 1946 and is managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the white revolution in India and today has a wide portfolio of dairy products including milk, butter, cheese, ice cream and chocolates. It has the leading market share in key categories and is recognized for its high quality at reasonable prices.
The case amul (3) (1)
1) Amul chose to sponsor the Indian contingent at the 2012 London Olympics to promote its dairy products and connect with youth in India. It launched advertising campaigns and special product packaging related to the sponsorship.
2) Amul highlighted its sponsorship through advertising campaigns, special packaging, social media promotions, and positioning its dairy products as providing energy to athletes.
3) After the Olympics, Amul continued promoting how its dairy products helped build strength in athletes by referencing India's performance and using the "Energise the Olympians" social media campaign.
Agribusiness Firm_Amul the Taste of india
Amul is a dairy cooperative in India that was formed in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation. Amul began with 250 liters of milk per day and is now India's largest food brand and the second largest dairy in the world. Through a robust supply chain network involving millions of farmers, Amul collects over 7 million liters of milk per day and produces various dairy products which it distributes nationwide. Amul's low-cost strategy and focus on quality have enabled it to become very successful while also benefiting millions of farmers. It faces competition from other domestic and multinational brands but maintains an edge through its cooperative business model.
Amul india
Amul is an Indian dairy cooperative brand known for its milk and dairy products. It was founded in 1946 in Anand, Gujarat based on the cooperative model pioneered by Dr. Verghese Kurien. Amul is owned by milk producers in Gujarat and is one of the largest food brands in India with annual revenues of over $1.3 billion. It procures milk from over 2 million milk producers and provides them remunerative prices and services through dairy cooperatives.
Amul- The Taste of India
The document provides information about Amul, an Indian dairy cooperative. It discusses that Amul spurred India's white revolution and made India the largest producer of milk and milk products in the world. It is headquartered in Anand, Gujarat and jointly owned by 3 million milk producers. It then lists the various product lines that Amul offers, including milk, butter, cheese, ice cream, yogurt, ghee and other dairy products. It provides details on the packaging sizes available for different products.
Amul - The Taste of India
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history beginning in 1946, founder Dr. Verghese Kurien, production process, products, and success factors like a robust supply chain and diverse product mix. Amul has a strong brand and is India's largest milk producer. It analyzes Amul's strengths like its cooperative structure, weaknesses like competition, opportunities such as new product lines, and threats including changing consumer preferences.
amul- marketting and ad strategy
Amul is an Indian dairy cooperative founded in 1946 in Anand, Gujarat. It is owned by 3.6 million milk producers. Amul produces milk and dairy products and is the largest food brand in India. Amul pioneered the white revolution in India through its cooperative model. It created the iconic Amul girl character in 1966 to advertise its butter and positioned itself as an affordable yet high quality brand for all Indians. Amul has had tremendous success through consistent advertising campaigns using the Amul girl and commenting on current affairs. It now sells a wide range of dairy products through over 6,000 Amul parlors across India.
Amul marketing strategy
1. Amul was established in 1946 as a cooperative in response to exploitation of milk producers. It is now India's largest food brand and the world's largest pouched milk brand.
2. Amul has a vision to provide satisfaction to farmers, customers, employees and distributors. Their mission is to produce wholesome, safe and high quality foods through innovation and eco-friendly operations.
3. Amul has high brand equity, a large network of milk producers, and markets affordable products across India. It is credited with India's white revolution and successful advertising campaigns featuring the iconic Amul girl.
Amul final
This document provides information about Amul butter, including its marketing mix strategies. Some key points:
- Amul butter has been the market leader in India for over 4 decades, with a current 88% market share.
- Amul follows a customer-based brand identity model to build emotional connections. Its mascot of the Amul girl aims to make the brand appealing through humor and Indian culture.
- Its marketing mix includes establishing the product as a staple spread through innovative advertising campaigns. Distribution reaches both urban and rural areas nationwide.
- Historical sales data shows Amul's turnover growing steadily over the past 20 years, indicating its brand strength and market dominance in the butter category.
BRANDING STRATEGY OF AMUL
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
AMUL marketing
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
cannibalization in amul
Amul faces cannibalization between some of its products. Specifically:
1) Sagar skimmed milk powder cannibalizes sales from Amulya dairy whitener due to their similar target markets and price points. Sagar has struggled to gain market share against Amulya.
2) Amul Kool drink cannibalizes some sales from Nutramul energy drink. Amul Kool has a larger market share and stronger brand recognition compared to Nutramul.
3) Cheese spreads cannibalize some sales from Amul's processed cheese products like pizza mozzarella due to their similar uses, though they target different segments of the cheese market.
India’s milkman brings us the Taste of India - AMUL
- Amul was formed in 1946 as a cooperative in Anand, India to empower farmers and address unfair pricing practices. It is now the largest food and dairy company in India.
- Amul produces a wide range of dairy products including milk, butter, cheese, ice cream, lassi and ghee. It tailors its product portfolio to meet the needs of various groups like youth, diabetics, and urban consumers.
- Amul has a dominant market share for products like butter and cheese. It distributes throughout India and internationally, with prices varying by region. The cooperative continues to empower farmers and rural communities through fair pricing.
What's hot (20)
India’s milkman brings us the Taste of India - AMUL
India’s milkman brings us the Taste of India - AMUL
Similar to Amul
Food industry group 9
This document summarizes important food industries in India, including ITC Limited, Amul, Haldiram's, Hindustan Unilever, Parle Agro, Britannia Industries, Patanjali, and Mother Dairy. It provides an overview of each company's founding, leadership, products, vision, and role in India's food processing industry. ITC Limited is a conglomerate with products including ready meals and snacks. Amul is a dairy cooperative known for spurring India's white revolution. Haldiram's produces snacks across India and other countries. Hindustan Unilever and Britannia Industries manufacture well-known brands of food and beverages. Parle Agro owns popular
(AMUL)
Amul is a dairy cooperative based in Anand, India that was formed in 1946. It is jointly owned by 2.6 million milk producers and is the largest food brand in India. Amul revolutionized India's dairy industry through the White Revolution, making India the world's largest milk producer. Amul produces and markets various dairy products, including milk, butter, cheese and beverages. It uses the iconic "Amul baby" in its advertising campaigns, which are among the longest running ad campaigns in the world. Amul continues to expand its operations both within India and globally.
Amul case study, Assignment presentation.
Amul is an Indian dairy cooperative society, based at Anand in the state of Gujarat. In 1970, it spearheaded the White Revolution of India.
Amul by paddu
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
comparision between amul & vadilal
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul
A brief research on Amul- the taste of India. IT starts with bit introduction on Amul and followed by its various Strategies adopted by Amul. It's STP analysis. And also about its various products and its competitiors and how it is performing
Amul
Amul was founded in 1946 in Anand, Gujarat with a mission to stop exploitation of farmers. It is managed by GCMMF which is jointly owned by 3.6 million milk producers. Amul has made India the largest producer of milk in the world through the white revolution. Today it is the largest dairy brand in Asia. Dr. Verghese Kurien is known as the father of the white revolution in India and founded Amul dairy. Amul has a diverse product portfolio and a strong rural distribution network across India. It uses innovative advertising campaigns featuring the Amul girl mascot to promote its products.
International Business Amul
Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946. It is jointly owned by 3 million milk producers in Gujarat and was founded to provide milk producers with a fair price for their milk. Amul produces and sells various dairy products, including milk, butter, ghee, cheese, and ice cream. It has received several national awards for its brand and quality and is now the largest exporter of dairy products in India, selling products in over 40 countries through its innovative strategies and consistency in quality.
Project on amul (1)
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Amul full presentation
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
strategiesofamulbranding -phpapp02
This document provides an overview of Amul, the largest milk brand in India. It discusses Amul's history and founding, describes its wide range of dairy products, and analyzes the branding and marketing strategies that have made Amul successful. Key points include Amul's low-cost pricing strategy to make products affordable, its use of the iconic Amul girl mascot in advertising campaigns for over 50 years, and its approach of expanding its product portfolio and capturing more of the consumer value chain over time.
Amul ppt from vivek
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
amul project ppt
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
Amul
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
Amul
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
AMUL PROJECT - BUSSINESS STUDIES
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
Project "Amul- The Taste Of India"
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Project "Amul- The Taste Of India"
Amul The Taste Of India.
Contains the Wholesome Info. Of Amul Brand 7 its Marketing Strategies & Products...
PROJECT AMUL
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It processes and markets milk and dairy products. Amul spurred India's White Revolution making it the world's largest milk producer. It pioneered spray drying technology and cooperative models that increased milk production. Amul is now a $1 billion brand with 10.16 million liters of daily milk collection. Under Dr. Kurien's leadership, Amul's cooperative model was replicated across India through the National Dairy Development Board, further increasing milk production. Amul's focus on quality, value, and customer centricity has made it one of India's most successful brands.
PROJECT AMUL
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat owned by 2.6 million milk producers. It pioneered the White Revolution in India that made India the largest milk producer in the world. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It became successful due to the leadership of Dr. Verghese Kurien who established the cooperative model that empowered milk producers and increased India's milk production dramatically. Amul's brand was built on providing high quality products at affordable prices nationwide.
Similar to Amul (20)
Recently uploaded
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...Ang Chong Yi Singapore
Ang Chong Yi, a passionate food explorer, has embarked on a gastronomic odyssey, transcending mere taste and delving into the cultural heritage and identity woven into every spice, technique, and family recipe of ancient Indian dishes. Ang Chong Yi Singapore-Rediscovering Ancient Indian Dishes and Culinary Traditions Let’s delve into the flavours, ingredients, cultural significance, and preparation methods of these culinary treasures.
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Fruits, a.k.a, nature’s candy are beneficial for tons of reasons. They’re filled with vitamins and nutrients that are not just healthy but delicious too. And, some have officially been identified as fruits for weight loss, which makes them ideal for any and every kind of diet you are currently experimenting with.
Also read: https://rapidleaks.com/lifestyle/food-drink/fruits-weight-loss/
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
学校原版办理【(KCL毕业证书)伦敦国王学院毕业证】【176555708微信号】电子版成绩单成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-based products is cacao beans, which are produced by the cacao tree in pods. The Maya and Aztecs, two of the earliest Mesoamerican civilizations, valued cacao as a sacred plant and used it in religious rituals, social gatherings, and medical treatments. It has a long and rich cultural history.
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN AMERICA AND MARKETING CAMPAIGNS ESTABLISHED TO DEFEAT IT
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
原件一模一样【微信：95270640】【布里斯托大学毕业证Bristol学位证成绩单】【微信：95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：95270640】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理布里斯托大学毕业证Bristol学位证硕士学位证成绩单【微信：95270640 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(Adelaide毕业证书)阿德莱德大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
What is a typical meal for a person on a Mediterranean diet?
Curious about what a typical Mediterranean diet dinner entails? Dive into our collection of delectable Mediterranean diet recipes for dinner that are both nutritious and satisfying. From savory grilled chicken with Greek-inspired flavors to vibrant vegetable pasta dishes, we've curated a menu that captures the essence of Mediterranean cooking. Explore the world of Mediterranean flavors and elevate your dinner table with our inspired recipes that celebrate health and taste in every bite
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi Singapore
In the heart of Singapore’s bustling culinary scene, a visionary chef named Ang Chong Yi is quietly revolutionizing the way we think about food. His mission? To create delectable Ang Chong Yi Singapore — Plant-based meat: Next-gen food alternatives that not only tantalize our taste buds but also contribute to a more sustainable future.
Top 12 Best Restaurants in Panchkula city
Panchkula offers a wide array of dining experiences. From traditional North Indian flavors to global cuisine, the city’s restaurants cater to every taste bud. Let’s dive into some of the best restaurants in Panchkula
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...William (Bill) H. Bender, FCSI
The Menu affects everything in a restaurant; as our friend and FCSI consultant Bill Main says, “The Menu is your blueprint for profitability.”
Let’s start with the segment. What will be your marketing and brand positioning? It depends on what menu items you serve. What type of cooking methods and equipment will you use? GUEST EXPERIENCE = FACILITY (Space) DESIGN + MENU + SERVPOINTS™
W.H. Bender & Associates
408-784-7371
whb@whbender.com
www.whbender.com
San Jose, CaliforniaFOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
Our decisions about what to put on our plate are far more intricate than simply following hunger cues. Food psychology delves into the fascinating world of why we choose the foods we do, revealing a complex interplay of emotions, stress, and even disorders.
A Review on Recent Advances of Packaging in Food Industry
Effective food packaging provides number of purposes. It functions as a container to hold and transport the food product, as well as a barrier to protect the food from outside contamination such as water, light, odours, bacteria, dust, and mechanical damage by maintaining the food quality. The package may also include barriers to keep the product's moisture content or gas composition consistent. Furthermore, convenience is vital role in packaging, and the desire for quick opening, dispensing, and resealing packages that maintain product quality until fully consumed is increasing. To facilitate trading, encourage sales, and inform on content and nutritional attributes, the packaging must be communicative. For storage of food there is huge scope for modified atmosphere packaging, intelligent packaging, active packaging, and controlled atmosphere packaging. Active packaging has a variety of uses, including carbon dioxide absorbers and emitters, oxygen scavengers, antimicrobials, and moisture control agents. Smart packaging is another term for intelligent packaging. Edible packaging, self-cooling and self-heating packaging, micro packaging, and water-soluble packaging are some of the advancements in package material.
Recently uploaded (14)
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
Amul
- 2. Dr.VergheseKurien (1921-2012) General Manager and later chairman, AMUL,Chairman – NDDB (National Dairy Development Board) and IRMA (Institute of Rural Management, Anand, Bombay province (later Bombay state and now in Gujarat, India))
- 4. AMULmeans priceless in Sanskrit “Amoolya” Brand name managed by an apex cooperation organization–GCMMF World’s biggest vegetariancheese brand World’s largestpouched milk brand Largestfood brand in India Spurred the white revolution in India Accreditationwith 9001 and HACCPcertification by QAS, Australia. Type Cooperative Industry Dairy Products 101 Revenue 38,550 crores INR
- 5. GCMMF
- 8. TheLogo- TheSlogan-“Thetasteof India” TheJingle-Utterly, butterly, delicious … Amul TheURL-www.amul.com
- 9. Amul tries toviewcommon situationswithadifferent perspective, a humorousoutlook onall thecontroversiesand issues of acommon man‘s life – and as such, itconnects to the public through its mascot – The Amul UtterlyButterlyGirl. The Big Idea of Amul
- 11. Communication Strategy Print Media : Newspapers, General Interest Magazines
- 13. Communication Strategy Internet : Independent websites, Portals
- 18. Ratings
- 19. Ratings
- 20. MarketShare
- 26. CurrentCourse ofAction •Milk via milk train •Tie up with Adani Logistics •50 wagon each capacity 24k liter •Initial transport cost was 45 crores ,reduce it to almost 36 crores by use of efficient logistics techniques
- 27. Expansion Plan Tie up with the Wal-Mart and, It has promised to keep Amul brand on their shelves in US Export is in 41 countries, now planning to export to Japan Plan to open 10000 Amul parlor
- 28. Accept the Fault •Consider on the supply of product in the peak season. •250 ml milk pouch should make available to retailers for selling, because lower income family has intention to buy small pouch milk. •Incentives & schemes should be given to the retailers. •Provide reasonable Margin to retailers as compared to competitors, this motivates them to promote company’s milk and milk products