This document summarizes the hair care market in Turkey. It provides statistics on market size and growth between 2011-2013, with the normal shampoo segment accounting for 42.8% of the market. It also lists Turkey's top export and import partners for hair care products in 2013. Exports grew 8% by value from 2009-2013 while imports grew 3% over the same period. Key trends in the market include natural products, simple scents, and pastel colored packaging.

1. Türkiye
Sampuan
Pazarı

2. İçerik
• Türkiye Pazarı
Rakamlar
• Markalar
• Trendler
• Kokularımız

4. 2011 %12 büyüme yaklaşık 620 M TL
2013 %16 büyüme yaklaşık 750 M TL
Normal Şampuan %42,8
Saç dökülmesin karşı %18,8
Anti Kepek %25,4

5. IHRACAT
Export
ed
value
2013
Trade
balance
2013
Share in
Turkey's
exports
Exporte
d
quantit
y 2013
Unit
value
(USD/u
nit)
Exported
growth
in value
2009-13
Exported
growth
quantity
09-13
Exported
growth
in value
09-2013
Ranking Share
Total import
growth
value 09-13
World 94,742 -3,409 100 53,887 1,758 8 6 21 100 8
Iraq 34,050 34,050 35.9 22,566 1,509 11 9 25 33 1 22
Iran 13,928 13,546 14.7 5,583 2,495 54 53 44 58 0.5 13
Israel 4,519 3,556 4.8 2,644 1,709 15 16 41 45 0.7 -2
Azerbaijan 3,860 3,860 4.1 1,480 2,608 19 11 -13 74 0.3 6
Free Zones 3,612 3,604 3.8 2,131 1,695 -4 -3 103 108 0.1 -7
Afghanistan 3,430 3,430 3.6 2,589 1,325 2 -1 -9 100 0.1 15
Uzbekistan 3,407 3,407 3.6 1,562 2,181 29 35 -21 89 0.2 32
Turkmenista
n
2,605 2,605 2.7 1,441 1,808 14 9 29 94 0.2 23
Saudi Arabia 2,308 2,305 2.4 1,131 2,041 32 17 -27 71 0.3 10
Cyprus 2,118 2,118 2.2 674 3,142 2 0 24 87 0.2 -4
Libya 2,095 2,095 2.2 1,530 1,369 -19 5 -21 76 0.3 -7
Germany 1,571 -7,188 1.7 694 2,264 20 15 35 5 3.7 9
Russian 1,314 1,290 1.4 722 1,820 251 365 5 3 3.9 7

6. ITHALAT
Imported
value
2013
Trade
balance
2013
Share in
Turkey's
imports
Imported
quantity
2013
Quanti
ty unit
Unit
value
(USD/uni
t)
Imported
growth in
value 09-
13
Imported
growth in
quantity
09-13
Imported
growth in
value 12-
13
World 98,151 -3,409 100 32,440 Tons 3,026 -3 3 30
Romania 68,405 -67,917 69.7 22,938 Tons 2,982 94 56
Germany 8,759 -7,188 8.9 1,965 Tons 4,458 18 17 37
Poland 4,021 -3,802 4.1 2,131 Tons 1,887 1 1 4
Italy 3,742 -3,610 3.8 1,879 Tons 1,991 25 42 23
Greece 3,213 -2,780 3.3 1,554 Tons 2,068 136 291 21
France 2,700 -2,612 2.8 430 Tons 6,279 -60 -63 -70
United States
of America
1,755 -1,552 1.8 221 Tons 7,941 14 12 4
Israel 963 3,556 1 392 Tons 2,457 188
United
Kingdom
885 -513 0.9 114 Tons 7,763 15 15 14
Spain 863 -856 0.9 130 Tons 6,638 2 2 8
Belgium 501 -372 0.5 49 Tons 10,224 25 18 12

9. Trendler
Doğallık
Özel
Formul
Sade
basit
kokular
Pastel
renkler
Pratik
ambalaj

10. Koku Trendleri

11. Murat Ozan
DALKILIÇ
TESEKKURLER