When used effectively loyalty programs can convert subscribers into loyal customers and advocates. The presentation examines what makes a great loyalty program and looks at some great and not so great examples.
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.
A smart business revolves around its customers and this Redi-Data blog-presentation emphasizes on knowing the customer, understanding their needs & wants, engaging with the customer and fostering relationships. Learn how Redi-Data can help with the most extensive, detailed, and up-to-date consumer information in the business.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
The document discusses best practices for lead generation and management. It outlines problems with current lead processes like lack of standard definitions and focus on quantity over quality. This costs companies in terms of lower quota attainment. The solution is to better qualify leads with attributes like decision makers identified and critical issues validated. Companies should also give sales fewer but higher quality leads, nurture long-term leads, and use multi-touch marketing processes to drive results. Taking actions like agreeing on lead definitions and metrics can help align sales and marketing to improve revenues and profits.
Your Marketing Funnel is a Hot Mess - 8 Strategies for Improvement - check out the SlideShare presentation by Erin Sagin, PPC Evangelist & Community Manager at Wordstream and Michal Leszczynski, Content Marketing Manager at GetResponse.
You can access the webinar recording on GetResponseTV - http://bit.ly/GR-Funnel-Webinar
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.
A smart business revolves around its customers and this Redi-Data blog-presentation emphasizes on knowing the customer, understanding their needs & wants, engaging with the customer and fostering relationships. Learn how Redi-Data can help with the most extensive, detailed, and up-to-date consumer information in the business.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
The document discusses best practices for lead generation and management. It outlines problems with current lead processes like lack of standard definitions and focus on quantity over quality. This costs companies in terms of lower quota attainment. The solution is to better qualify leads with attributes like decision makers identified and critical issues validated. Companies should also give sales fewer but higher quality leads, nurture long-term leads, and use multi-touch marketing processes to drive results. Taking actions like agreeing on lead definitions and metrics can help align sales and marketing to improve revenues and profits.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
This document discusses calculating return on investment (ROI) for internet marketing efforts. It provides examples of how to calculate ROI for different marketing channels like paid search, social media, email marketing. ROI is calculated as (Money Earned - Money Spent) / Money Spent. It also discusses limitations of last touch attribution and proposes using multi-channel funnel (MCF) analysis instead to better account for contributions of multiple touchpoints. Worksheets are provided to track money earned and spent and calculate ROI for different channels. The document advocates measuring additional metrics beyond ROI like leads generated and discusses importance of non-quantitative outcomes like growing audience and engagement.
The document discusses strategies for re-engaging customers through email marketing campaigns. It recommends evaluating the customer journey and how engaged customers are currently. Tailoring email content and frequency based on customer behavior and past engagement can help grab recipients' attention. Key metrics like open and click rates should be monitored to assess campaign effectiveness and the risk of becoming "graymail" from lack of engagement over time.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
Brought to us by Peter Isaacson, Demandbase, CMO
Session on Account Based Marketing (ABM) and Account Based Sales Development (ABSD) or together ABM&SD. These two concepts are exploding on the scene but also have been around probably as long as “peanut butter and jelly” or at least “peanut butter jelly time with a baseball bat”. This session is going to get “nutty”! Learn about the new normal.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
The Time is Now for an Affiliate Marketing RenaissanceAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.
Marketing Analytics: How Do You Define Success?Marqui CMS
This document summarizes a presentation about defining marketing success using analytics. It discusses measuring success for both non-profits and B2B/B2C companies by tracking metrics like engagements, conversions, donations and fundraising targets. The presentation covers different types of analytics including sales, marketing, website and social media analytics. It provides examples of specific metrics to track for email campaigns, webinars and advertising. The presentation emphasizes measuring performance over time, benchmarking, and using analytics to continuously improve activities and gain the maximum return on resources.
Pure360 Progression | Simplifying Email Strategy by Chantelle KnoetzePure360
This presentation discusses simplifying email marketing strategy. It emphasizes getting to know your audience better through surveys, preference centers, and opt-out feedback. Segmenting lists based on behaviors and testing emails are also recommended. The presentation provides tips for each step of developing an email strategy from defining objectives to reviewing success.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Increase webstore conversions through personalised marketingSana Commerce
You can increase sales with personalised marketing. Learn how to make your marketing more effective. Take a look at our On Demand Webinar regarding this topic over here:
http://info.sana-commerce.com/gb_odw_personalised-marketing-great-communication-better-sales.html
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Random Acts of Marketing are Killing your StartupApril Dunford
This document discusses how random, unfocused marketing tactics are ineffective for startups and recommends developing a marketing model tailored to your business. It suggests gathering inputs about your customers, offering, and buying process then using that information to strategically select, measure, and improve tactics. Developing a marketing model considers who your customers are, how they view solutions, and how they buy to execute the right tactics for your business rather than copying others.
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
How to Turn Your Email Program Into a Revenue Generating MachineJennifer Soares
Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Join us for a deep dive into the world of email marketing optimization and how to maximize the impact of your campaigns.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
Why finding a balance between inspiration and perspiration is key to success ...Alchemy Worx
Why finding a balance between inspiration and perspiration is key to success in email
Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”.
In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction. Segmentation, targeting and recency are the tools needed alongside the workhorse to strike the balance of inspiration and perspiration for email marketing genius.
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
This document discusses calculating return on investment (ROI) for internet marketing efforts. It provides examples of how to calculate ROI for different marketing channels like paid search, social media, email marketing. ROI is calculated as (Money Earned - Money Spent) / Money Spent. It also discusses limitations of last touch attribution and proposes using multi-channel funnel (MCF) analysis instead to better account for contributions of multiple touchpoints. Worksheets are provided to track money earned and spent and calculate ROI for different channels. The document advocates measuring additional metrics beyond ROI like leads generated and discusses importance of non-quantitative outcomes like growing audience and engagement.
The document discusses strategies for re-engaging customers through email marketing campaigns. It recommends evaluating the customer journey and how engaged customers are currently. Tailoring email content and frequency based on customer behavior and past engagement can help grab recipients' attention. Key metrics like open and click rates should be monitored to assess campaign effectiveness and the risk of becoming "graymail" from lack of engagement over time.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
B2BCamp Session (Part 1): Account Based Selling Meets Accont Based MarketingB2BCamp
Brought to us by Peter Isaacson, Demandbase, CMO
Session on Account Based Marketing (ABM) and Account Based Sales Development (ABSD) or together ABM&SD. These two concepts are exploding on the scene but also have been around probably as long as “peanut butter and jelly” or at least “peanut butter jelly time with a baseball bat”. This session is going to get “nutty”! Learn about the new normal.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
The Time is Now for an Affiliate Marketing RenaissanceAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.
Marketing Analytics: How Do You Define Success?Marqui CMS
This document summarizes a presentation about defining marketing success using analytics. It discusses measuring success for both non-profits and B2B/B2C companies by tracking metrics like engagements, conversions, donations and fundraising targets. The presentation covers different types of analytics including sales, marketing, website and social media analytics. It provides examples of specific metrics to track for email campaigns, webinars and advertising. The presentation emphasizes measuring performance over time, benchmarking, and using analytics to continuously improve activities and gain the maximum return on resources.
Pure360 Progression | Simplifying Email Strategy by Chantelle KnoetzePure360
This presentation discusses simplifying email marketing strategy. It emphasizes getting to know your audience better through surveys, preference centers, and opt-out feedback. Segmenting lists based on behaviors and testing emails are also recommended. The presentation provides tips for each step of developing an email strategy from defining objectives to reviewing success.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Increase webstore conversions through personalised marketingSana Commerce
You can increase sales with personalised marketing. Learn how to make your marketing more effective. Take a look at our On Demand Webinar regarding this topic over here:
http://info.sana-commerce.com/gb_odw_personalised-marketing-great-communication-better-sales.html
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Random Acts of Marketing are Killing your StartupApril Dunford
This document discusses how random, unfocused marketing tactics are ineffective for startups and recommends developing a marketing model tailored to your business. It suggests gathering inputs about your customers, offering, and buying process then using that information to strategically select, measure, and improve tactics. Developing a marketing model considers who your customers are, how they view solutions, and how they buy to execute the right tactics for your business rather than copying others.
Affiliate Fraud Triggers You're Ignoring But Shouldn'tAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate fraud affects your campaigns in ways you cannot even fathom. It’s time to expose the secrets fraudsters don’t want you to know and finally put a stop to this needless revenue loss.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
How to Turn Your Email Program Into a Revenue Generating MachineJennifer Soares
Email marketing is the most effective digital channel for opening doors and driving revenue. But before you can unlock its full potential, your message needs to reach the inbox and resonate with your audience. Join us for a deep dive into the world of email marketing optimization and how to maximize the impact of your campaigns.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
Why finding a balance between inspiration and perspiration is key to success ...Alchemy Worx
Why finding a balance between inspiration and perspiration is key to success in email
Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”.
In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction. Segmentation, targeting and recency are the tools needed alongside the workhorse to strike the balance of inspiration and perspiration for email marketing genius.
Alchemy Worx design portfolio May 2013Alchemy Worx
This is a design portfolio from March 2013. It contains images that can be turned on or off. The portfolio showcases design work from that time period and allows the viewer to choose whether to see accompanying visuals.
Defining Engagement - the Problem with Opens and ClicksAlchemy Worx
The document discusses some of the problems with solely relying on open and click rates to measure email marketing engagement. It notes that email influences purchasing decisions across other channels even if recipients do not open emails. It also explains that much of decision making is unconscious and influenced by familiarity rather than rational thought. The future of email marketing will need to recognize the importance of the "why" behind decisions in addition to the current focus on "how" to send emails and "what" content performs best.
7 Myths of Email Marketing - Alchemy WorxAlchemy Worx
We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing.
The document discusses parallelism and multi-core processors. It notes that pre-emptive operating systems provide an illusion of parallel processes even on single-core hardware through context switching. When moving to multi-core, caches may be shared between cores on the same chip but not between chips. Communication is faster on-chip than off-chip. Shared memory requires software strategies like mutual exclusion and non-blocking algorithms to ensure reasonable behavior. Locks and memory barriers like synchronized in Java are used to prevent reading stale data. Compare-and-swap is an algorithm that allows non-blocking updates to shared memory locations.
A brief introduction to Retrospectives. From an Agilist perspective. Complete with notes (at the end of the main presentation.
Original http://tinyurl.com/5wfs8yy
License
Robert Burrell Donkin http://robertburrelldonkin.name created “Agile Retrospectives in
Ten Slides” in 2011.
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To
view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/ or send a
letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California,
94105, USA.
The document discusses how parallelism exists even on single-core processors through techniques like out-of-order execution, where the execution order is determined by efficiency rather than program order. It also discusses how simultaneous multithreading allows multiple threads to share execution resources within a single core. The challenges of parallel programming are that it is an unpredictable high-dimensional problem space, and performance analysis can be expensive as it may require modeling the entire system.
Session four of my series on many cores turns to data, both big and small. Looks at MapReduce but approaches sideways from a classic computer science perspective.
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
Every email marketer knows that subject lines can make a huge difference to results, but finding the magic formula for writing subject lines is notoriously elusive. With so many variables to take into account; the length, word count, number of propositions, offer positioning, word choice – writing a subject line test plan can be a daunting task. This presentation from Alchemy Worx CEO Dela Quist, reveals how what you test, when you test and how you measure success can have a profound impact on your results.
Pre-emptive multi-tasking operating systems use involuntary context switching to provide the illusion of parallel processes even when the hardware supports only a single thread of execution. This allows for liveliness, responsiveness, and sometimes performance by time-slicing the CPU between processes through rapid context switching, where the execution state is stored and restored. While context switching was once expensive, cache improvements have reduced the cost so it is usually low compared to other operations, though excessive context switching can still be expensive.
XP in 10 Slides::Extreme Programming revisiting. A concise introduction to XP delivered at Agile Yorkshire in January 2012. CC-by-3.0 please download, reuse and remix.
The document discusses key concepts for email marketing success, including:
- Engagement is key and is expressed by customers choosing to be on a brand's email list. Having an email address is now equivalent to digital participation.
- Open and click rates alone don't capture the full picture of an email's impact. Nudge effects and influence on non-openers are important.
- Long-term messaging strategies for subject lines are more effective than one-off messages. Consistent frequency also drives greater engagement over time.
- Email should be the primary way for brands to reach customers online since it directly and indirectly drives sales in other channels. Database size, frequency, creative, and segmentation are important for email marketing success
Presents an overview of Apache Maven, a famous declarative build tool widely used in the Java ecosystem, focussing on philosophy, qualities and characteristics. To learn Maven, see www.sonatype.com/book/.
This is OpenTalkWare www.opentalkware.org cc-by-3.0 by Robert Burrell Donkin http://robertburrelldonkin.name
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
E-mail Marketing 1.0 was batch and blast. E-mail Marketing 2.0 – where we are now – is all about utilising Big Data to segment and target campaigns and use triggered e-mails based on subscriber behaviour. So what’s the next step for e-mail marketing? In his presentation, Dela talks about E-mail Marketing 3.0 and shows how smart marketers have started to move beyond purely reactive campaigns to a more proactive approach where e-mail is also used to create demand for your products and services. Find out how to leverage the power of e-mail within your own programme to make your subscribers more likely to pick your products and services than your competitors.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
This document discusses how to reach your true email marketing potential. It begins by introducing Suzy Carter-Kent, an email marketing expert. It then discusses understanding your "why" by focusing on engagement and the customer experience. Next, it addresses developing your strategic "how" by leveraging different types of data and personalized content. The document also showcases various tactical "what" options for email marketing like segmentation, mobile templates, and automation. It concludes by emphasizing the importance of continuous testing and optimization to refine your email strategy.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
This document provides an overview of email marketing, including some of its key challenges and opportunities. It discusses the importance of permission-based marketing and collecting high-quality customer data. It also outlines best practices for the design, delivery, and performance tracking of email campaigns, emphasizing the need for responsive design, subject line testing, segmentation, and ongoing analysis of campaign metrics. The goal is to help marketers improve their email strategy and maximize results.
The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Infographic: Email Marketing Importance Luis Salerno
Email marketing continues to be an effective marketing channel. While email volume has increased year-over-year, email marketing provides high returns on investment. When used along with social media to begin conversations and move them to email, email marketing allows businesses to build relationships and achieve their goals through relevant, targeted content. The advantages of email marketing like its immediacy, cost-effectiveness, customization, and ability to reach large audiences make it a promising strategy, especially when combined with the outreach of social media.
The document discusses various social media tools and how businesses can use them to build and manage customer relationships. It provides statistics about the importance of customer retention and positive experiences. It also discusses concepts like customer relationship management, gathering customer feedback, loyalty programs, networking, and using relationships to differentiate a brand. Specific tools mentioned include Facebook, Twitter, LinkedIn, Foursquare, and others.
Demand Generation - Best Practices & Lessons Learnedmparin
The document discusses demand generation and how to implement it within an organization. It emphasizes understanding the customer buying cycle and mapping marketing and sales activities to different stages of the cycle. It also discusses lead generation, scoring leads based on profile and engagement level to prioritize nurturing, and implementing a strategic nurturing program with personalized, relevant content to build trust and educate prospects over time.
Customer intimacy as recession proof strategyRemco Kroes
1) Maintain a centralized view of customer data from all departments to better understand customers and personalize marketing messages.
2) Use drip marketing by sending a thoughtful series of communications to customers and prospects over time to convert more leads into loyal customers.
3) Track customer behavior and responses to marketing messages and automatically trigger sales to follow up on clicks or other interactions.
This presentation discusses how email marketing can help businesses connect with customers, inform them of products and services, and help the business grow. It covers topics like building an email list, creating valuable email content, and using email tracking and social media to increase engagement and referrals. The goal is to help businesses use email marketing as part of an engagement strategy to build stronger customer relationships.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Building a profitable onboarding programDoxim Inc.
1) Effective onboarding programs focus on engaging customers in the first 3 months through digitizing account opening, building loyalty, and targeted offers.
2) Onboarding success is achieved through a 3 phase process: account opening, building loyalty in the first 3 weeks, and value-added communications and offers in the first 3 months.
3) Data-driven customer segmentation and personalized cross-selling based on individual customer needs uncovered during onboarding are key to increasing customer satisfaction, products per household, and lifetime value.
This document provides information about email marketing. It begins by stating that email marketing is an important tool that cannot be ignored. It then discusses what email marketing is, common objectives, why it works, tips for strategy and techniques, the importance of permission, targeting, format, frequency, content, evaluation and results. The document provides details on each of these topics to help explain email marketing and how to effectively implement an email marketing campaign.
Email Marketing:Today's tool for effective customer interactionBill Powell
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
Presentation, CREATING CUSTOMER value, satisfaction and loyalty, help the students to understand core concepts of how to make customer crazy to your products and offerings.
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2. About Alchemy Worx 153 Years of experience 10 We’ve been around for over a decade 60+ Staff focused on email marketing US/UK Based in Atlanta & London
.. Times like this when loyalty programmes come into their own.
Email is another. They may indicate a wish to be loyal but over time, they are devices through which you can create loyalty by collecting and interpreting customer data and communicating the programme itself. Never lose sight of that when creating loyalty email programmes.
Papa Johns example – clearly communicating the key benefit to their programme. But already there is complexity: Explicit vs Implicit programmes Understand and map out the difference between your on-going email engagement programmes and your loyalty programmes. Loyalty programmes should give greater rewards for both the marketer and the member. OK so where do you start..
You can ask for more when registering for a loyalty programme when compared to your email programmes – but if the new member is also from your email list – good practice to pre-fill fields. - And asking for more data later is still a good thing
Renewal Time – brand reminder Clear messaging in header and continuing into main text. Use of navigation bar to direct users to other potential areas of interest Used information from a year ago to drive information of value – helps stop the auto renewal On brand.
Welcome Email Next steps – moving along a defined communication path Show benefits – not that clear in this email
Added value – seasonal home security.. Winter driving.. Using content gained through other channels (sponsorship).. competitions
Use of first name in subject line 12 month offer and a new phone sooner would have caught my eye – subject line would have worked fine in first email after joining but fatigue sets in quickly.
Learning Curve: How quickly does the user understand the reward and change their behaviour? Frequency shows how often the user interacts with the brand – often as the reward nears frequency increases whilst it dips after. Decay describes the subject's behaviour once the reward ends – does it retain customers not just ramp up frequency when the promotion is on.
Email is the only channel to give you direct access to the consumer and persistence.
Use dynamic content or unique messages to tailor rewards to your audience