Amplexor Customer Experience Management seminar Euroclear case
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Euroclear aimed to improve its customer experience through a new corporate website. The project involved developing a new public site to provide an overview of Euroclear's services and generate leads. A second site, MyEuroclear, was designed as the main information channel for operational clients with personalized dashboards and apps tailored for specific tasks. The next steps included making the content more personalized, offering more self-service options, developing communities, optimizing for mobile, and extending analytics capabilities.
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- 1. Improving Euroclear’s customer experience through Euroclear.com An Dewilde Group website manager, Euroclear 1
- 2. Scope of the project ► New corporate site – Single point of access – User-centric approach ► New technology – New content management system – New email solution – More integration between tools ► Provider selection from scratch 2
- 3. Why change? ► Different entity sites – scattered info ► Overload of information ► Search issues ► Limited self-service ► Limited marketing possibilities through the site ► Content management system wrongly implemented ► Old technology 3
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- 6. MyEuroclear concept ► No navigation, as no one-size-fits-all ► Personalised dashboard built around apps ► An app for each task people perform online ► Main apps use taxonomy to improve findability 6
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- 9. 9