The document discusses integrating a content management system (CMS) into digital strategies, emphasizing that the CMS should enhance flexibility and not impose constraints. It provides takeaways suggesting a balance between structure and flexibility, and recommends optimizing tools based on user skills. The author encourages further inquiries and mentions a booth for additional information.

1. how to fit a content
management system in your
digital strategy?
Jan Lemmens

2. Jan Lemmens!
DXM Consultant
jan.lemmens@amplexor.com

7. marketing
support

11. vision

16. low consistency
no reuse
not really WYSIWYG

18. little focus on
webmaster
experience

19. the CMS should be a tool, not a
constraint

20. structure
flexibility

21. structure
reuse
automation
consistency
accessibility
flexibility
requirements change
responding quickly
variations

22. right CMS"
right implementation

24. components

25. components

26. components

27. components

28. personalisation
adhese.com

29. personalisation
adhese.com

30. A
B

32. do not obstruct flexibility

33. takeaways
don’t try to do everything in the CMS
balance structure and flexibility
optimize tools according to skills

35. we understand marketing
we have deep technical knowledge

36. want to know more?
booth B12