Consumer Marketing Automation – The Next Horizon

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DRI - Discovery/Reinvention/Integration/

The document discusses consumer marketing automation and the "always addressable consumer". It notes that most consumers now use multiple devices and access the internet in various locations frequently. It promotes a new horizon of real-time consumer data, consumer-centric campaigns, and predictive intelligence that can understand individual consumers. This contrasts with traditional marketing approaches that rely on daily data feeds and batch processing to develop a single customer view. The new approach uses APIs and flexible data models to integrate diverse consumer data sources in real-time and automatically generate predictive indicators to personalize campaigns.

Marketing

CONSUMER
MARKETING
AUTOMATION
THE NEXT HORIZON
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REALTIME CONSUMER
MARKETING AUTOMATION
EMAIL
MOBILE
SOCIAL
ACROSS ALL
CHANNELS
APP
DESKTOP
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© 2015 Sailthru, Inc. All Rights Reserved

PERSPECTIVE
THE ALWAYS ADDRESSABLE CONSUMER
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MULTIPLE DEVICES
Own and personally use at
least three connected devices
FREQUENT ACCESS
Go online multiple times a day
MULTIPLE
LOCATIONS
Go online from multiple
physical locations, including
at least one “one the go”
MEET THE
ALWAYS ADDRESSABLE CONSUMER
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ALWAYS ADDRESSABLE CONSUMERS
LEAVE A DIGITAL FOOTPRINT
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ALWAYS ADDRESSABLE CONSUMERS
CHOOSE THEIR JOURNEY WITH BRANDS
WAKE UP SLEEP
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NEW HORIZON
REALTIME DATA
CONSUMER CENTRIC CAMPAIGNS
PREDICTIVE INTELLIGENCE
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TRADITIONAL APPROACH
ETL | FIXED DATA MODEL | DAILY FEEDS
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Single
Customer
View
daily
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SAILTHRUECOMMERCE/CMS
PURCHASES
INVENTORY
RETURNS
PRODUCT
WEBSITE/SOCIAL
INTERESTS
SEARCHES
LOCATIONS
BASKETS
DEVICES
MARKETING CHANNELS
EMAIL PUSH NOTIFICATION SMS
DESKTOP/MOBILE
RECOMMENDATIONS
CONTENT
realtime realtime
realtime
NEW HORIZON
APIs | FLEXIBLE DATA MODEL | INSTANT
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TRADITIONAL
CAMPAIGN CENTRIC | SLOW MOVING | ONE SIZE
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NEW HORIZON
CONSUMER CENTRIC | AGILE | 1:1 PERSONAL
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PRODUCTS & PROMOTIONS CONTENT
EMAIL | PUSH NOTIFICATION
| DESKTOP | MOBILE
NEW HORIZON
CONSUMER CENTRIC | AGILE | 1:1 PERSONAL
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TRADITIONAL
DATA SCIENTISTS ANALYSE | MARKETERS MARKET
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OPTOUT_24 = 0.125
VISIT_24 = 0.751
PURCHASE_24 = 0.571
NEW HORIZON
AUTOMATED PREDICTIVE INDICATORS
© 2015 Sailthru, Inc. All Rights Reserved

Sailthru’s technology understands what our
readers respond to and serves them more of
the same content. It’s gotten so accurate at
this point that my mom, who is a Business
Insider subscriber, actually thinks I select the
stories for her personally.
Breton Fischetti
Manager of Business and Audience Development
60% INCREASE IN EMAIL
CLICK THRU RATES
52% OF SITE RECIRCULATION
TRAFFIC FROM SAILTHRU
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21.1% Lift
IN PURCHASE CONVERSION
2.3% Lift
IN AOV
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THANK YOU
© 2015 Sailthru, Inc. All Rights Reserved

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DRI - Discovery/Reinvention/Integration/

Apresentação de Clint Oram. O co-fundador da SugarCRM explicou a aposta da companhia no desenvolvimento de soluções na cloud, ao mesmo tempo que revelou como a expansão empresarial e de parceiros originou no primeiro trimestre de 2010 mais de 200 novos clientes na Europa. Em complemento, Clint desvendou todas as novidades sobre a próxima versão 6 do SugarCRM, a ser lançada no início de Agosto, através de uma demonstração prática da aplicação. Esta apresentação decorreu no dia 18 de Maio de 2010 no Fórum Tecnológico de Lisboa, enquadrada no evento CRM Acceleration Lisbon 2010, o evento dedicado ao SugarCRM e às novas tendências do marketing. Inserido nos eventos oficiais da SugarCRM na Europa, esta foi a sua terceira edição no Mercado Ibérico. Este evento foi organizado pela DRI (www.dri.pt), Gold Partner da SugarCRM em Portugal. O CRM Acceleration Lisbon 2010 contou com a presença recorde de cerca de 280 participantes e teve como principal objectivo a discussão das novas tendências do CRM (Customer Relationship Management), com especial destaque para as temрticas envolventes do xRM (eXtended Relationship Management) e Social CRM. Obtenha mais informações em www.eventocrm.com

CRM Acceleration Lisbon 2010 - Implementação de CRM: Planear o Sucesso

DRI - Discovery/Reinvention/Integration/

Apresentação de Rui Santos, partner da InPar e presidente da APROCS, na qual demonstrou a importância de um bom caderno de encargos na fase inicial do processo. Esta apresentação decorreu no dia 18 de Maio de 2010 no Fórum Tecnológico de Lisboa, enquadrada no evento CRM Acceleration Lisbon 2010, o evento dedicado ao SugarCRM e às novas tendências do marketing. Inserido nos eventos oficiais da SugarCRM na Europa, esta foi a sua terceira edição no Mercado Ibérico. Este evento foi organizado pela DRI (www.dri.pt), Gold Partner da SugarCRM em Portugal. O CRM Acceleration Lisbon 2010 contou com a presença recorde de cerca de 280 participantes e teve como principal objectivo a discussão das novas tendências do CRM (Customer Relationship Management), com especial destaque para as temрticas envolventes do xRM (eXtended Relationship Management) e Social CRM. Obtenha mais informações em www.eventocrm.com

CRM Acceleration Lisbon 2010 - A3ES SI

DRI - Discovery/Reinvention/Integration/

Apresentação de João Duarte Silva sobre o projecto de SugarCRM implementado na Agência de Avaliação e Acreditação do Ensino Superior(A3ES). Esta apresentação decorreu no dia 18 de Maio de 2010 no Fórum Tecnológico de Lisboa, enquadrada no evento CRM Acceleration Lisbon 2010, o evento dedicado ao SugarCRM e às novas tendências do marketing. Inserido nos eventos oficiais da SugarCRM na Europa, esta foi a sua terceira edição no Mercado Ibérico. Este evento foi organizado pela DRI (www.dri.pt), Gold Partner da SugarCRM em Portugal. O CRM Acceleration Lisbon 2010 contou com a presença recorde de cerca de 280 participantes e teve como principal objectivo a discussão das novas tendências do CRM (Customer Relationship Management), com especial destaque para as temрticas envolventes do xRM (eXtended Relationship Management) e Social CRM. Obtenha mais informações em www.eventocrm.com

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7. MULTIPLE DEVICES Own and personally use at least three connected devices FREQUENT ACCESS Go online multiple times a day MULTIPLE LOCATIONS Go online from multiple physical locations, including at least one “one the go” MEET THE ALWAYS ADDRESSABLE CONSUMER © 2015 Sailthru, Inc. All Rights Reserved

8. MULTIPLE DEVICES Own and personally use at least three connected devices FREQUENT ACCESS Go online multiple times a day MULTIPLE LOCATIONS Go online from multiple physical locations, including at least one “one the go” 2 OUT OF 3 UNDER 45s ARE ALWAYS ADDRESSABLE CONSUMER © 2015 Sailthru, Inc. All Rights Reserved

14. SAILTHRUECOMMERCE/CMS PURCHASES INVENTORY RETURNS PRODUCT WEBSITE/SOCIAL INTERESTS SEARCHES LOCATIONS BASKETS DEVICES MARKETING CHANNELS EMAIL PUSH NOTIFICATION SMS DESKTOP/MOBILE RECOMMENDATIONS CONTENT realtime realtime realtime NEW HORIZON APIs | FLEXIBLE DATA MODEL | INSTANT © 2015 Sailthru, Inc. All Rights Reserved

20. Sailthru’s technology understands what our readers respond to and serves them more of the same content. It’s gotten so accurate at this point that my mom, who is a Business Insider subscriber, actually thinks I select the stories for her personally. Breton Fischetti Manager of Business and Audience Development 60% INCREASE IN EMAIL CLICK THRU RATES 52% OF SITE RECIRCULATION TRAFFIC FROM SAILTHRU © 2015 Sailthru, Inc. All Rights Reserved

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