Kotak Mutual Fund is a leading mutual fund provider in India that is a subsidiary of Kotak Mahindra Bank. It offers a variety of equity, debt, balanced, and other funds that invest across different asset classes and sectors. The document discusses Kotak Mutual Fund's history, products, competitors, strengths such as size and performance, weaknesses such as manager changes, opportunities like emerging markets, and threats such as rising interest rates. It also covers the advantages of diversification and professional management that mutual funds provide investors.

1. Mid term Evaluation-Kotak
Mutual Fund
Prepared by: Amit Chosla
Under the guidance of
Prof. Hardik Gandhi

3. INTRODUCTION OF
MUTUAL FUND
• A mutual fund is a type of professionally-managed
collective investment scheme that pools money from
many investors to purchase securities. While there is no
legal definition of mutual fund, the term is most
commonly applied only to those collective investment
schemes that are regulated, available to the general
public and open-ended in nature. Hedge funds are not
considered a type of mutual fund.

4. Advantages and
Disadvantages
Advantages
• Increased diversification
• Daily liquidity
• Professional investment management
• Ability to participate in investments that may be available
only to larger investors
• Service and convenience
• Government oversight
• Ease of comparison

5. Disadvantages
• Fees
• Less control over timing of recognition of gains
• Less predictable income
• No opportunity to customize

6. KOTAK MUTUAL FUND
• Kotak Mahindra is one of India's leading financial
institutions, offering complete financial solutions that
encompass every sphere of life.
• From commercial banking, to stock broking, to mutual
funds, to life insurance, to investment banking, the group
caters to the financial needs of individuals and
corporates.

7. CONTD…..
• The group has a net worth of Rs.7,911 crore and
employs around 20,000 employees across its various
businesses, servicing around 7 million customer
accounts through a distribution network of 1,716
branches, franchisees and satellite offices across more
than 470 cities and towns in India and offices in New
York, California,San Francisco, London, Dubai, Mauritius
and Singapore.

8. CONTD…..
• Kotak Mahindra Asset Management Company Limited
(KMAMC), a wholly owned subsidiary of KMBL, is the
Asset Manager for Kotak Mahindra Mutual Fund
(KMMF). KMAMC started operations in December 1998
and has over 10 Lac investors in various schemes.
KMMF offers schemes catering to investors with varying
risk - return profiles and was the first fund house in the
country to launch a dedicated gilt scheme investing only
in government securities

9. Products of kotak
Equity Schemes
 Kotak 50
 Kotak Midcap
 Kotak Opportunities
 Kotak Contra
 Kotak Tax Saver
 Kotak Equity Arbitrage Fund
 Kotak Emerging Equity Scheme
 Kotak Global Emerging Market
 Kotak Select Focus Fund

10. Contd…..
Debt Schemes
 Kotak Monthly Income Plan
 Kotak Bond
 Kotak Bond Short Term
 Kotak Liquid
 Kotak Gilt Savings
 Kotak Flexi Debt
 Kotak Credit Opportunities Fund
 Multi Asset Allocation Fund
 Hybrid FTP Series 1

11. Contd…..
Balanced Schemes
 Kotak Balance
FOF Schemes
 Kotak Equity FOF
 Kotak Gold Fund
ETF Schemes
 Kotak Gold ETF
 Kotak PSU Bank ETF
 Kotak Sensex ETF
 Kotak Nifty ETF

12. competetion
• Unit Trust of India • Fortis
Reliance Birla Sunlife
IDFC Bank of Baroda
Franklin Templeton HDFC
Sundaram Mutual ING Vysya
Fund ICICI Prudential
Religare Mutual Fund SBI Mutual Fund
Principal Mutual Fund Tata

13. S-W-O-T Analysis
• Strengths
• The main deciding factor in buying a mutual fund is the
performance record of its managers and analysts. In
SWOT analysis, examples of strengths include when a
fund has outperformed the Standard & Poor's 500 index
consistently or even an index fund that has performed as
well or better than the index it clones. Other strengths
have to do with the fees charged for investing in mutual
funds.

14. Contd……
• If there is no load, meaning no fees to buy
into the fund, and the expense ratio is no
larger than 1.5 percent of the fund's
assets under management, count these
as strengths.

15. Weaknesses
• Just as good management performance is considered a
strength, weaknesses can include instances in which the
longtime portfolio manager announces plans to retire or
a new fund manager is hired. Inconsistent performance
over time, with some years outperforming the S&P 500
and others significantly underperforming, is another
weakness. This often indicates a fund that is managed to
carry higher risk. If the returns in good years more than
make up for minor losses or lackluster performance
during bad years, consider its risk profile a strength only
if you are a risk investor.

16. Opportunities
• Mutual funds that invest in emerging technologies or
markets, such as China and India, present opportunities
to outperform the S&P 500. Judging these opportunities
requires a look at the performance history of the fund
manager and analysts. Opportunities, as they relate to
mutual funds, concern the outlook for the particular
market sector they emphasize.

17. Threats
• A long-maturity bond fund bought just before interest
rates rise is an example of a threat because low-coupon
bonds register large losses when interest rates rise.
Investments in companies in new industries or located in
politically unstable areas of the world qualify as threats,
as do bad historical performance and the sudden
departure of the investment manager.

18. Objective of SIP
• To assist Kotak Mahindra Bank by
achieving the targets set by them.
• To apply the concepts learnt in PGDM 1st
year in practical business world.
• To get an insider knowledge in term of
how bank works,mutual fund scenaria and
other products.

19. Reasons To Buy A Mutual
Fund
 Provides Diversification
 Professionally Managed Funds
 Varieties in Mutual Funds
 Have Low Minimums
 Withdrawals and Systematic Investing in Mutual
Funds
 Provides Transparency
 Safety of Investing in Mutual Funds

20. CONCLUSION
• A mutual fund brings together a group of people and invests their
money in stocks, bonds, and other securities.
• The advantages of mutuals are professional management,
diversification, economies of scale, simplicity and liquidity.
• The disadvantages of mutuals are high costs, over-diversification,
possible tax consequences, and the inability of management to
guarantee a superior return.
• There are many, many types of mutual funds. You can classify
funds based on asset class, investing strategy, region, etc.
• Mutual funds have lots of costs.
• Costs can be broken down into ongoing fees (represented by the
expense ratio) and transaction fees (loads).

21. CONTD……
• The biggest problems with mutual funds are their costs
and fees.
• Mutual funds are easy to buy and sell. You can either
buy them directly from the fund company or through a
third party.
• Mutual fund ads can be very deceiving.

22. Suggestions
• More branches
• Customer awareness

23. THANK YOU