SlideShare a Scribd company logo
ABA. AMINAH. SADIA
2
“Be the first to create
opportunities and don’t wait
for opportunities to come to
you” Redefining Concepts
4
RC -WHAT WE DO?
The focus of ‘Redefining concepts’ a collective that
brings together young creatives in London.
through various forms of creativity.
Our objective is to become the platform that
bridges young artists with their desired industry
in creatives arts.
We work on visual projects that explore our
response as young creatives, towards different
concepts.
This is done through visual photoshoots.
Our aim is to also support, encourage and
inspire young creatives to pursue their
dreams.
We help build their portfolio, gain
experience and most importantly give
them the confidence!
ABOUT US
7
THEARTISTINHIJAB -
SADIA
8
9
10
ART
11
EXHIBTIONS
12
13
COMMISSIONS
14
ART WORKSHOPS FOR CHILDREN
AMXNAHALI – AMINAH ALI
BRAND COLLABORATIONS
/ features
• SNAPCHAT
• Instagram
• Schuh
• Champion
• Superdry
Adidas global campaign- curated
by the Londoners for the
Londoners
Newspapers
Billboards
Websites
”
“A pioneer from East
London on a mission to
redefine fashion, Culture
and diversity.”
Adidas London
SUPERDRY
SNAPCHAT
CHAMPION
ADIDAS
INSTAGRAM
ABACADABRAAA
“
22
VOGUE
Feb 2018
“
23
“
24
25
“
26
The new mods explores style, identity and religion
“‘I aim to explore and
reimagine culture, diversity,
and modesty through creative
editorials and features’.
27
28
Get the inside out
Nike
The Force is Female.
29
30
31
32
33
Maps
34
Refinary29
Post what you are most passionate about,
something different or meaningful.
Have a reason behind your content, whether it
is to build your creative portfolio,
exposure, recognition, or building our own
creative identity to help you gain followers
– Intention is key.
Exploring your own creative style that people
can identify with, is important – for
instance the layout of your feed.
Networking is key! Do not just rely on social
media, get out there and meet people,
collaborate.
Are there any pros and cons of being an
'influencer
Pros- being able to network and meet like
minded creatives, invited to events and
having amazing opportunities within the
industry
Cons- can sometimes be a fake reality,
letting people see only what you want them to
see. Constantly having to meet expectations,
does every creative opportunity work for you?
does it represent you? Money or authenticity?
42
THANKS!

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Aminha A, Aba S, Sadia M