1) Affiliate marketing involves businesses rewarding affiliates for marketing efforts that bring visitors or customers. It is a revenue sharing model between a website owner and online merchant. 2) There are three main ways affiliates can earn money: pay per click, pay per lead, or pay per sale programs. 3) Affiliates include coupon/discount websites, shopping directories, search affiliates, personal blogs, and niche product sites. Setting up an affiliate program has low startup costs and various monetization options for new entrepreneurs.

1. AffiliAte
mArketing
Sujit Das Adhikari
DMS-PU
MBA 2nd
Year

2. Primary Objectives.

3. What is it?
 Affiliate marketing is a marketing practice in
which a business rewards one or
more affiliates for each visitor or customer
brought about by the affiliate's marketing
efforts.

4. How it works?

5. It is a revenue sharing venture between a website owner
and an online merchant.

6. There are three ways to earn money
through affiliate marketing:
 Pay per Click or Cost-
per-click affiliate
programs.
 Pay per Lead or Cost-
per-lead affiliate
programs.
 Pay per Sale or Cost-
per-sale affiliate
programs.

7. The world’s biggest bookstore has one of the most successful
examples of an affiliate program:

8. 1-800 flowers’ affiliate marketing.

9. Affiliate Programs as a Marketing tool.

10. Two major Advantages to merchant.

11. Two major Advantages to affiliate.

12. Types of Affiliates
 Coupon or discount websites
 Shopping directories
 Search affiliates
 Personal blogs
 Niche product/services sites

13. Two Approaches to Operating a
Successful Affiliate Marketing

14. Affiliate Marketing Risks and
Challenges.
 Unethical Affiliates.
 Cookie stuffing.
 Spyware.
 Parasite ware.
 Spammers.
 Negative perception of tracking cookies.

15. Why Affiliate Marketing Is Profitable
for E-Business?
 Affiliate marketing for the new entrepreneur is
that the startup cost is very low.
 Limited to what you have to pay to connect
with the Internet, the software for computer,
and a web site.
 So many different ways to set up the program
for moneymaker.

16. The Super Affiliate Marketing Tactics