AMD focuses on maintaining transactional and collaborative relationships with channel partners. For transactional relationships, AMD has the RetailPro program for retail partners and the Solution Provider Program for resellers. These programs provide sales tools, training, and incentives. For collaborative relationships, AMD has the Commercial Channel Access Program to establish strategic alliances with solution integrators to develop customized products and solutions. This helps increase trust in AMD's brand and create demand for their products by addressing customers' business challenges. AMD's channel support efforts aim to increase market share in India by enhancing brand awareness, customer service, and the availability of solutions.