Amazon is an international electronic commerce company headquartered in Seattle. In the third quarter of 2020, Amazon's net sales increased 37% to $96.1 billion and net income increased to $6.3 billion compared to the third quarter of 2019. Amazon's mission is to continually raise the bar of the customer experience by helping consumers find and buy anything online and empowering businesses to maximize their success.

1. Presented by
ARUMOY DUTTA

2. • Amazon.com, Inc. is an American international electronic
commerce company with headquarters in Seattle,
Washington.
• It is the largest Internet-based company in the United States.
• Net sales increased 37% to $96.1 billion in the third quarter,
compared with $70.0 billion in third quarter 2019.
• Excluding the $691 million favorable impact from year-
over-year changes in foreign exchange rates throughout the
quarter, net sales increased 36% compared with third quarter
2019.
• Net income increased to $6.3 billion in the third quarter, or
$12.37 per diluted share, compared with net income of $2.1
billion, or $4.23 per diluted share, in third quarter 2019.
INTRODUCTION

3. MISSION AND VISION
Mission:
"Our mission is to continually raise the bar of the customer experience by using the internet and technology to help
consumers find, discover and buy anything, and empower businesses and content creators to maximise their success."
Vision:
“ Vision is to be earth's most customer-centric company; to build a place where people can come to find and discover
anything they might want to buy online.”

4. BALANCE SCORE CARD
• Improve organizational performance by
measuring what matters.
• Increase focus on strategy and results.
• Align organization strategy with workers on
a day-to-day basis.
• Focus on the drivers key to future
performance.
• Improve communication of the organization’s
Vision and Strategy.
• Prioritize Projects / Initiatives

5. THE PORTER’S 5 FORCES MODEL
1) BARGAINING POWER OF BUYER
• Many e-commerce competing market share (eBay,
Walmart,2gud).
• Little effort shopping.
• Cheaper prices.
• Regular customer: Low rate of customer switching
from Amazon.
2). BARGAINING POWER OF SUPPLIERS
• Low to moderate
• Size of suppliers
• Pay the suppliers 35days after product sold
• 40% Amazon sale are third party. Set 20%
commission.
• supplier save money by providing online sales.

6. 3. COMPETITIVE RIVALRY
• Amazon's is one of the first companies into the e-commerce field
• This gives to amazon' a certain level of tranquillity into the market
• Amazon has innovated along the years reaching highest levels of
customer’s satisfaction which can assure their position into the market for
future years
4.THREAT OF NEW ENTRY
• Internet has shown that a simple idea well developed can offer an
extraordinary results, such as Facebook, Alibaba, eBay and so fourth, these
companies have developed their websites in a short period of time with
incredible final results.
• This can be the proof that a threat of new entries into the market is possible
5. THREAT OF SUBSTITUTION
• The name of amazon is well recognized and trusted into the field.
• Therefore, amazon does not present threats of substitution at least in the
short time

7. VALUE CHAIN ANALYSIS
 Value chain analysis is an analytical framework that
assists in identifying business activities that can create
value and competitive advantage to the business and
shareholders.
 A firm’s strategy from a value chain perspective:
• The business performs different activities from
rivals
• The business performs similar activities in
different way
• The business chooses not to perform certain
activities

10. 7’S FRAME-WORK
Hard element:
• Strategy: Cost leadership business strategy.
• Structure: Hierarchical, include flexibility of the
business.
• Systems: A wide range of systems that facilitate
Amazon business.
Soft element:
• Share vales: A corporate culture that pushes
employees to explore ideas and take risks.
• Staff: Employees are critical to our mission of being
Earth’s most customer-centric company.
• Style: Leadership style has been classified as
pragmatist.
• Skills: Leveraging technology for future creating
closed ecosystem distribution and logistics are the
core competency.

11. SWOT

12. BCG Matrix of Amazon
• “STAR”: High-growth and high-share companies and
need many investment to funding its rapid growth.
• “CASH COW”: Low-growth and high-share, and
need less investment, and the money produced can be
uses in others USBs.
• “QUESTION MARKS”: Low-shares and high-
growth markets and need a lot of money to hold its
share and increase it.
• “DOG”: Low-growth, low-share and generate
sufficient cash, but do not promise to be a huge
sources of money.

13. Orange - Amazon Online service Blue - Amazon Web Service
Creme - Amazon Prime Sky - Amazon Retail
• The GE multi factorial was first developed by
Mckinsey for General Electric in the 1970s.
• The GE McKinsey matrix does not only
consider growth.
• It mainly considers market attractiveness. In
addition to market share the GE McKinsey
matrix also considers the strength of a
business unit.
• 3*3 is used to perform business port folio
analysis as a step in strategic management
process
GE Cell 9 Matrix

14. • How can we ensure our growth potential stays in line
with our founding principles and objectives?
 Strategic Acquisitions and Partnerships
– Automated Fulfillment Technology
– Book & Media Retailers and Publishers
– International E-Commerce Platforms
SUMMARY