EDU customers are leveraging Speechpad-Mechanical Turk to drive revenue thru increased accessibility, discoverability, and compliance. Gain efficiencies such as pay-for-what-you-use, speed & accuracy, and on-demand production. Amazon Mechanical Turk does not endorse factual or legal conclusions of third parties based on their use of services offered through the Mechanical Turk Marketplace.

1. Transcription and Captioning
for
Online Education & Accessibility
Welcome! Webinar will begin at 10am PT…

2. [Today’s Take-aways ]
$
Revenue
2
(Source: Babson Survey Research Group 2013)

3. Daniel Gray, Principal - EDU
Eric Leppo, Director
AWS Mechanical Turk, Seattle, WA
Speechpad, San Francisco, CA
djgray@amazon.com
eric@speechpad.com
T: 310-800-4832
T: 415-480-4917
[
]
Before we continue
3

4. More
Business
Crowdsourcing
More
Technical
Speechpad
Getting started
Success story
What is Amazon
Mechanical Turk?
[
How it works
How technical is it?
4
]

5. More
Business
More
Technical
Crowdsourcing
Speechpad
Getting started
Success story
What is Amazon
Mechanical Turk?
How it works
1. Crowdsourcing
5

6. Insourcing
You
Outsourcing
You
Crowdsourcing
You
Service
Provider
Quality
Quality
Quality
Cost
Cost
Cost
Speed
Speed
Speed
Scalability
Scalability
Scalability
Greatest Savings
6

7. More
Business
More
Technical
Cloud Computing
Speechpad
Getting started
Success story
What is Amazon
Mechanical Turk?
How it works
2. Amazon Mechanical Turk
7

8. [ Ecosystem ]
Consulting Partners
Technology Partners
8
Marketplace

9. [ How it Works ]
Quality
Cost
Speed
Scalability
Greatest Savings
You
API
API
9

10. [ Why Amazon Mechanical Turk
is the Long Term, Low Cost Choice]
1
2
3
Replace up-front
human capital expense
with low variable cost
Pricing model choice to
support variable &
stable workloads
Drive down nondifferentiating labor costs
both up-front & on-going
Average of 500+
Workers
supporting
Requesters
On-demand
Requesters are now
30-50% more
productive in cost
savings, productivity
and accuracy…and
100% more scalable.
Source: Amazon Mechanical Turk marketplace
analysis of EDU Requesters doing transcription, July
2013
Curated
Workforce
Masters
10
Source: Amazon Mechanical Turk marketplace analysis of
EDU Requesters doing transcription, July 2013

11. [ Why Amazon Mechanical Turk
is the Long Term, Low Cost Choice]
4
5
6
Premium security
at
non-premium prices
Highly available
workloads for a
fraction of the cost
Save more money as
you grow bigger
Tested &
qualified
500K Workers
Tiered Pricing
190 countries
Volume Discounts
No long-term
contracts or
minimums
Custom Pricing
Under NDA &
audited
Private crowd of
5K
11

12. Replace
Fixed cost
with Variable
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus
To
Differentiation
Ramp
Ondemand
✔
✔
✔
✔
✔
✔
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12

13. More
Business
Crowdsourcing
Speechpad
Getting Started
Success story
More
Technical
What is Amazon
Mechanical Turk?
How it works
3. Speechpad
13

14. [ What is Speechpad? ]
delivers transcription and captions
at scale via Mechanical Turk’s Workforce
Transcription is the process of turning audio, like lectures
or presentations into text.
Example: .TXT, .DOC, .PFD
Captions = Transcript + Time Stamps + Video Compatibility.
Captions (CC) display spoken dialogue as printed words on
top of video.
Example: .SRT, .DFXP, .XML, etc
14

15. Our clients include:
15

16. [ Online Education Trends ]
Scientific American, March 2013
16

17. Business Benefits
of Transcription and Closed Captioning
CLEAR R.O.I.
Use fees from one student to (CC) content,
gain access to millions more.
http://research.gallaudet.edu/Demographics/deaf-US.php
Bolton, K. and Graddol, D. "English in China today" in English Today Volume 28, Issue 03, Sept. 2012,
17

18. Business Benefits
of Transcription and Closed Captioning
more distance learning students
improved learning outcomes
2007 SFSU study: “And Captions For all?” showed
a full letter grade increase from using captions
Positive Public Perception
18

19. New Challenges – Public Institutions
ALL post secondary institutions receiving federal assistance
must comply with Section 504 of the Rehabilitation act
of 1973.
This act requires equal access to ALL students for
for ALL activities of the college, including on-line classes
Avoid future lawsuits – especially violations of
“public accommodation”
+ ADA Section 508 compliance
+ Web Content Accessibility Guidelines (WCAG 2.0)
+ 21 Century Communications and Video Accessibility Act
19

20. New Challenges – Private Institutions
(2012) National Association of the Deaf
vs.
Result: Netflix required to CC all of their movies.
Americans with Disabilities Act
applies to websites even of private companies.
20

21. More
Business
Crowdsourcing
SpeechPad
Getting started
Success story
More
Technical
What is Amazon
Mechanical Turk?
How it works
4. Success story
21

22. • Over 500,000 enrollments
• Classes between $20-50
• Thousands signing up
daily
Challenge: Need accurate closed captioning for hundreds of
hours of classes to accommodate hearing impaired students
and stay legally compliant.
Solution: In just 1 month, Speechpad transcribed and Closed
Captioned hundreds of hours of video and now CC’s every new
class Craftsy creates.
Result: Craftsy was able to accommodate requests for transcripts
and (CC), enabling them to on board new students and meet ADA
regulations.
22

23. • Active Distance Education
Program
• Active Disability Services
Department
Challenges:
• Needed accurate closed captioning for growing on-line class offering, as
well as specialized transcripts for Calculus.
• Looming deadline to use grant funding.
• Student body not able to efficiently meet demand for these services.
Solution: UNCC uploaded hundreds of files using Speechpad.com in just
ONE DAY. Speechpad’s specialists quickly and accurately transcribed ALL
CLASSES including specially formatted equations required for Calculus
transcripts.
Result: Speechpad enabled UNCC to use ENTIRE GRANT to
receive (CC) files for their new online classes
23

24. amazon
web services
More
Business
Crowdsourcing
Tagasauris
Getting started
Success story
More
Technical
What is Amazon
Mechanical Turk?
How it works
5. How it works
24

25. www.speechpad.com/education_webinar
25
25

26. 26
26

27. 27
27

28. Why use
?
 Easy to use, fast and cost effective
Even utilizing students, you’ll need to pay for support staff, equipment,
space, overhead, training, turn-over PLUS the cost of labor itself.
 Gain Market Share
 Comply with regulations: ADA 504, ADA 508, WCAG 2.0
 Proven Solution - We give accurate results and guarantee
our work.
 Recommended Solution – Speechpad is explicitly
recommended by (among many):
28

29. amazon
web services
More
Business
Crowdsourcing
SpeechPad
Getting started
Success story
More
Technical
What is Amazon
Mechanical Turk?
How it works
6. Getting started
29

30. [
How to get started
]
TWO ways:
1) www.speechpad.com/education_webinar
Register, then upload and automatically get
10% off your first order. Share this link with
your colleagues and appropriate departments.
2) Contact Eric@Speechpad.com directly via
email or phone (415)480-4917 for any other
questions, API, FTP, special content, etc.
30

31. Daniel Gray, Principal - EDU
Eric Leppo, Director
AWS Mechanical Turk, Seattle, WA
Speechpad, San Francisco, CA
djgray@amazon.com
eric@speechpad.com
T: 310-800-4832
[
T: 415-480-4917
Thank you
31
]