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How My website Learned to Stop Worrying and Love the Cloud<br />EduComm 2010<br />

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Playing the role of…<br />Mike Richwalsky<br />Director of Marketing Services, John Carroll University<br />NITLE Technology Fellow 2009-10<br />HighEdWebTech.com<br />Tw/FB: mrichwalsky<br />HigherEdCloud.com<br />

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If you can talk brilliantly about a problem, it can create the consoling illusion that it has been mastered.<br />Stanley Kubrick<br />

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What is the cloud?<br />Use of external infrastructure to solve internal technology issues and needs<br />Use resources only as you need them<br />Scale up and down quickly and easily<br />Pay only for what you use.<br />

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Why the cloud?<br />

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Old and busted.<br />

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New hotness.<br />

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It can cost less to take advantage of external infrastructure than building your own from scratch, especially for short-term projects.<br />

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It’s not all or nothing. <br />

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The days of custom writing web apps for every single possible scenario are coming to an end. Not because I don’t want to write and support them, but other places and companies can do it way better than I ever could.<br />

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10 ways to integrate the cloud<br />

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Content Delivery<br />

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Content Delivery<br />Speed and reliability<br />Geo-targeting<br />Bandwidth + access are cheap<br />Asset hosting+CMS<br />

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Which elements are cloud served?<br />

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Which elements are cloud served?<br />Images<br />CSS<br />jQuery<br />javascripts<br />

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CMS User Assets<br />On-campus: finite storage<br />Cloud: limitless storage<br />Security for uploaded content<br />Served quickly and efficiently<br />CMS Plugins:<br />WordPress<br />Joomla<br />Drupal Module<br />

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Forms<br />

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Forms<br />Ugh.<br />Remember FormMail.pl?<br />Ever write custom ASP or PHP?<br />Custom CGI per form does not scale.<br />

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I <3 Wufoo<br />Give access to campus users to do their own forms<br />Secure out of the box<br />Branded for the institution<br />Conditional processing<br />

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I <3Wufoo<br />Continuity across all forms<br />Email, Database, Excel output<br />Payment processing<br />Embed in site or Wufoo url<br />

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If you build it…<br />Offices saw a dramatic increase in student response rates and interest when a form was included with an email.<br />Continuity is nice<br />The form they filled out to receive info is the same form they’ll see when they’re on campus.<br />

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Backups<br />

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Backup to the cloud<br />Yes, your IT team do backups<br />More is always better<br />Cloud storage + bandwidth is inexpensive<br />

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Backup WordPress Blog/CMS<br />

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Backup WordPress Blog/CMS<br />

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Backup your web server to S3<br />Command-line scripts and tools written in a variety of languages<br />PHP, Python, Ruby, Perl and more<br />Control to just backup web content and/or MySQL databases<br />Zipped up, these are small and cheap to move and store<br />

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Command line backups<br />

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Media Streaming<br />

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But we have have YouTube!<br />Not every video we create is meant for YouTube.<br />Fundraising, admissions, on-campus only videos<br />The cloud gives my video super fast availability and speed across the globe.<br />

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Case Study: Allegheny College<br />

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Case Study, Allegheny College<br />Need to provide high quality video experience for fundraising effort<br />Outsourced video hosting to Amazon S3<br />Site handled initial load+long tail<br />Total Cost: $9<br />

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Development Sandbox<br />

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Spin up a server<br />Test a plugin, piece of code, new version quickly and easily<br />If it breaks, no problem. Shut it down and start over. <br />

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CMS Derby<br />Total Cost:<br />In the course of an afternoon, we tried 7 CMS systems<br />$1.10<br />WordPress<br />Drupal<br />Joomla<br />Umbraco<br />Hippo<br />SilverStripe<br />Typo3<br />

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How did we do it?<br />Started up pre-built Amazon Servers<br />$0.085 per hour<br />Started up some Rackspace Cloud Servers<br />$0.01 per hour, no pre-built images. <br />We wanted to see how easy or hard it was to install, setup, customize and break. <br />

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Case Study, Pace University<br />MaharaePortfolioPlatform Testing + Buildout<br />Started Amazon EC2 server to develop on before launching production environment on campus<br />Total cost: ~$60<br />More info: http://bit.ly/anUCxH<br />

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TheCloudMarket.com<br />

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Amazon Elastic Compute Cloud<br />http://aws.amazon.com<br />

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Rackspace Cloud<br />http://www.rackspacecloud.com/<br />

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DNS<br />

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DNS? Seriously?<br />DNS is not sexy. At all.<br />But…<br />OpenDNS and Google DNS refresh faster and easier than on-campus DNS, which is helpful if you’re doing testing, pushing site updates, adding domains, etc. <br />

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World’s Largest Focus Group<br />

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Mechanical Turk<br />“Mechanical Turk is a marketplace for work.”<br />What does that mean?<br />

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Mechanical Turk<br />

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Mechanical Turk<br />

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Instant Focus Group<br />Spend a few dollars to get opinions, research, answers from an audience you can qualify and pay for their work/opinions. <br />Quicky test a design element, graphic or navigation UI. <br />HITs are easy to create, via web, API or spreadsheet.<br />http://mturk.com<br />

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ProjectManagement/CRM<br />

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Management made easy<br />Basecamp<br />Wrike<br />Quickbase<br />Zoho<br />These systems make managing projects across campus and contributors much easier. <br />

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Collaboration<br />

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“Let’s Use Sharepoint!”<br />

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Google Docs<br />This has become an integral tool in our web development group.<br />Share information, best practices, research<br />Multiple people can have access<br />Including students who do my research<br />

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WordPress use in Higher Ed<br />

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Encoding & Crunching Lots of Data<br />

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We shoot a lot of video<br />We encode video for multiple audiences, platforms and devices. <br />Can do on my desktop Mac, but this is time consuming.<br />Don’t have access to all codecs<br />Look to the cloud!<br />

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Encoding.com<br />

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Hey!Watch<br />http://heywatch.com<br />

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Why are these interesting?<br />API<br />Pay as you go<br />Hey!Watch as low as $0.40 for HD with 2 pass encoding for high quality<br />Multiple codecs, platforms with just a click<br />Time saves = win.<br />

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Security<br />Your data and services are only as secure as you make them. <br />If data and processes on your campus are not secure, your cloud data and processes will not be secure.<br />

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Quick Cloud Project Checklist<br />What is the duration of your project?<br />What type of service do you need<br />Remember the cloud is better at some things than others<br />Amount of data you need to move in and out<br />You often pay for both upload and download<br />

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Questions?<br />Twitter: @mrichwalsky<br />Email: mrichwalsky@gmail.com<br />Slides posted at EduComm Site and HighEdWebTech.com<br />