The document discusses a presentation on simplifying communications through techniques like using plain language, streamlining processes, customizing content, and improving visual design and navigation. It provides examples from companies like Real Simple, ING Direct, Google, and Philips Electronics of how simplifying communications improves the customer experience and creates business benefits through increased satisfaction, efficiency, and revenue. Research is presented showing that consumers find many common documents like insurance, financial, and legal materials to be needlessly complex and perplexing.
Kleeto offers its end consumers the collection of their documents from their place with utmost care, digitalize it and provide with the access of the digital documents with one click. The digital documents are secured through your personalized identification and passwords. The physical documents can be retrieved anytime on request. This group had launched this service for their individual consumers in December' 2010.
Fintech: The User Experience opportunityRaphael Ouzan
For years, banks have been banking on consumer friction and the lack of understanding from consumers to make money. But we are not ready to accept that anymore. Standards are changing and consumers learned to demand much more from services they use everyday. As consumers turn to tech companies to handle their finances, we're seeing a massive opportunity to reinvent the user experience of how we interact with our money.
Using BillGuard as a use case, this presentation goes through examples of carefully crafted mobile experiences to think about when reinventing consumer elements of finance.
The biggest disruption of the digital age is the need to extract insight from data in a way that engenders trust. To make the best use of data, executives need to educate themselves — and use this insight to plan their data strategy now.
This document proposes a framework to better understand and address: 1) How we extract insight from data, and 2) How we use data in such a way as to earn and protect trust: the trust of customers, constituents, patients, and partners
Download the full report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
A Chief Information Officer [CIO] is a change agent at heart," George Photakis, Vice President and Chief Information Officer of The Anchor Hocking Company and Oneida Limited said. “Next to the CEO, the CIO is probably the one person that really has to understand how the company actually operates and understand all the processes of the company on a daily basis. A good CIO is a change agent downward and upward in an organization."
HLS Students Harness Artificial Intelligence to Revolutionize How Lawyers Dra...Evisort
Evisort might just be the hottest legal tech and AI company you’ve never heard of. Born out of Harvard Law School, MIT and the Harvard Innovation Lab; funded by an investment firm backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and other Silicon Valley luminaries; recently profiled in a Columbia Business School case study on entrepreneurship; and its three founders named to Forbes 30 Under 30, it’s safe to say this is a company worth watching.
Financing Small Business Success: The Rise of Online LendingIntuit Inc.
As part of its ongoing efforts to solve persistent pain points for small business, Intuit released a new research report, “Financing Small Business Success” which shows how online lenders are reshaping the small business financing market.
The research was conducted by Ebiquity and based on 500 interviews held July 20-27. Research was completed online among owners and managers of U.S. small businesses that have attempted, either successfully or unsuccessfully, to secure funding for their company through business financing channels.
The forecast was prepared by Emergent Research, based on existing assessments of the small business credit market outlined in the Harvard Business School paper, “The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game.” The forecast assumes moderate U.S. economic growth averaging 2-3 percent over the forecast timeframe.
Challenges for the Future of Retail BankingDesignit
Digital transformation in retail banking is a thriving and complex phenomenon. We at Designit try to make sense of it by identifying leading trends in three deeply interdependent categories: new enabling technologies, new customer expectations, and new strategic trends. The future holds uncertainty and promise, but some immediate actions are patently necessary for banks that want to stay relevant in an increasingly dynamic scenario.
Kleeto offers its end consumers the collection of their documents from their place with utmost care, digitalize it and provide with the access of the digital documents with one click. The digital documents are secured through your personalized identification and passwords. The physical documents can be retrieved anytime on request. This group had launched this service for their individual consumers in December' 2010.
Fintech: The User Experience opportunityRaphael Ouzan
For years, banks have been banking on consumer friction and the lack of understanding from consumers to make money. But we are not ready to accept that anymore. Standards are changing and consumers learned to demand much more from services they use everyday. As consumers turn to tech companies to handle their finances, we're seeing a massive opportunity to reinvent the user experience of how we interact with our money.
Using BillGuard as a use case, this presentation goes through examples of carefully crafted mobile experiences to think about when reinventing consumer elements of finance.
The biggest disruption of the digital age is the need to extract insight from data in a way that engenders trust. To make the best use of data, executives need to educate themselves — and use this insight to plan their data strategy now.
This document proposes a framework to better understand and address: 1) How we extract insight from data, and 2) How we use data in such a way as to earn and protect trust: the trust of customers, constituents, patients, and partners
Download the full report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
A Chief Information Officer [CIO] is a change agent at heart," George Photakis, Vice President and Chief Information Officer of The Anchor Hocking Company and Oneida Limited said. “Next to the CEO, the CIO is probably the one person that really has to understand how the company actually operates and understand all the processes of the company on a daily basis. A good CIO is a change agent downward and upward in an organization."
HLS Students Harness Artificial Intelligence to Revolutionize How Lawyers Dra...Evisort
Evisort might just be the hottest legal tech and AI company you’ve never heard of. Born out of Harvard Law School, MIT and the Harvard Innovation Lab; funded by an investment firm backed by Bill Gates, Mark Zuckerberg, Jeff Bezos and other Silicon Valley luminaries; recently profiled in a Columbia Business School case study on entrepreneurship; and its three founders named to Forbes 30 Under 30, it’s safe to say this is a company worth watching.
Financing Small Business Success: The Rise of Online LendingIntuit Inc.
As part of its ongoing efforts to solve persistent pain points for small business, Intuit released a new research report, “Financing Small Business Success” which shows how online lenders are reshaping the small business financing market.
The research was conducted by Ebiquity and based on 500 interviews held July 20-27. Research was completed online among owners and managers of U.S. small businesses that have attempted, either successfully or unsuccessfully, to secure funding for their company through business financing channels.
The forecast was prepared by Emergent Research, based on existing assessments of the small business credit market outlined in the Harvard Business School paper, “The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game.” The forecast assumes moderate U.S. economic growth averaging 2-3 percent over the forecast timeframe.
Challenges for the Future of Retail BankingDesignit
Digital transformation in retail banking is a thriving and complex phenomenon. We at Designit try to make sense of it by identifying leading trends in three deeply interdependent categories: new enabling technologies, new customer expectations, and new strategic trends. The future holds uncertainty and promise, but some immediate actions are patently necessary for banks that want to stay relevant in an increasingly dynamic scenario.
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
The future of banking - NextBank Sydney 2013Jenny Williams
The future of finance is digital. If you are a financial services company. The problem isn’t predicting whats going to happen or what you NEED to do .... its figuring out what you CAN do and HOW you are going to achieve it.
Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Identica Bitesize 170114 Health on the HorizonMichael Nash
IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.
But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.
Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
The future of banking - NextBank Sydney 2013Jenny Williams
The future of finance is digital. If you are a financial services company. The problem isn’t predicting whats going to happen or what you NEED to do .... its figuring out what you CAN do and HOW you are going to achieve it.
Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Identica Bitesize 170114 Health on the HorizonMichael Nash
IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.
But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.
Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet.
A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening.
An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us.
If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’
And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories.
The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work.
This week’s Identica Insight delves under the skin of the wearable tech world.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
The "word of mouth" references customers share with each other have always been more important to a business than any amount of advertising or sales effort. But with the personal mobile technology (PMT) available today, and even richer connectivity tomorrow, word-of-mouth will eventually be the dominant means by which market knowledge (and perhaps most knowledge) is disseminated among people. The video and photo capabilities of PMT will help people connect to each other, while at the same time threatening personal privacy in unprecedented ways.
From posted reviews to online user groups to social networks, customers can use PMT to "co-create" their own products and specify their own service levels. They will use PMT to band together and submit collective bids to sellers. They will use it to confirm "presence" in a physical location, such as a stadium, or a shopping mall. They will use it to track individual people, whether friends and loved ones or spouses suspected of infidelity. And even though networks of consumers will act rationally most of the time, occasional episodes of irrationality and unpredictability can still turn your business into an overnight success or ruin it in a flash, for no apparent reason.
In this keynote presentation, best-selling business author and consultant Don Peppers mixes humor, inspiration and analysis to paint an irresistibly compelling picture of business competition in the 21st Century, when pervasive and inexpensive PMT empowers consumers to connect at will
Why today’s businesses need enterprise socialMicrosoft
People today are more connected than ever before. The growth
of mobile devices such as smartphones and tablets, combined
with the rise of social technologies such as Facebook, Twitter,
and LinkedIn, has turned the world into a global community
that gives users instant access to information, makes it easy
for them to communicate about everything from products to
politics, and facilitates collective action. Technology makes it
easier than ever to tap into the human network.
Phone systems brisbane 11 smart questions a 27 year telecommunications vetera...Greg Eicke
11 Questions A 27 year Veteran of the Telecommunications Industry Would Ask
Before he bought a Telephone System
1. Do you offer any Guarantees?
Telephone system vendors can make all manner of claims… often with little accountability. The key question for the telephone system buyer is “does this vendor put their money where their mouth is?”
Greg Eicke from Phone Systems Brisbane can help any business with a monthly phone usage bill of $492 or more to pay for a new phone system out of bill savings. Greg also asserts that he can do this without changing the existing phone carrier for the business.
If your business fixed line telephone account usage is $492 or more per month, I’m not just confident that I can provide a powerful business communication solution that pays for itself, I guarantee it.
2. What are your implementation and Support processes?
Did you miss out on this year's SPARK event? Don't worry! Our team of dedicated utility data experts worked to collect the top insights and key takeaways from this year's event. Check out this SlideShare to learn more about the industry insights and trends that were hot topics as this year's event.
Defining Digital Transformation - the researchTom Rieger
Everyone is talking about it but not many are doing it. Or they think they are and doing it wrong.... I am talking about defining 'digital transformation'. In working with Lane Severson we completed some great research where nearly 200 executives in the LOB and IT helped us give their take on their present state and where they WANT to go.
Hard to go on a 'digital transformation' journey if you aren't sure what it is.
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
6. Arkadi Kuhlmann
Chairman, President and CEO of ING
Direct USA
“The busier life gets, the more value
there is in simplicity as a point of
competitive differentiation.”
“It’s good for American society,
not just good business sense.
Simplicity and clarity make us
more productive.”
8. Marissa Mayer
Director of Consumer Web Products
at Google
How does she fend off those who would
muddy or clutter the home page?
“We audition new features on the
advanced search page first.”
9. Less is more
Then, it goes through a scoring system:
+ They assign a “point” each time there is a change
in type style, type size or color.
+ They add up the points; the maximum allowed for
a promotion is 3 points.
+ The goal is the fewest possible number of points.
+ Mayer says, “More points = less simplicity.”
10.
11. Philips Electronics
+ 30% of home-networking products are returned
because people can’t get them to work.
+ 48% of people have put off buying a digital camera
because they see them as too complicated.
+ Philips asked 1,650 consumers and 180 corporate
customers in 8 countries, to identify big societal
issues that the company should respond to.
Complexity and fear of technology were the
sore points.
12. Andrea Ragnetti, Corporate Marketing
Officer, Philips
“Philips is touching the core of people
through simplicity.”
13. It’s the blend of
art and science
that Simplicity
requires which
touches people
viscerally.
14. What does simple mean?
+ simple is clear.
+ simple is fresh.
+ simple is honest.
+ simple is useful.
+ simple is inspiring.
+ simple is smart.
18. The stranglehold of legalese
Using the word “not” three times and “included” twice
in one sentence creates a brain twister.
19. Working at cross-purposes
“Right now, it’s like we’re trying to keep
people out of college, not get them in…
The whole thing is, ‘You want to go to
college? Here are seven pages of
bureaucracy, and here’s what you’re
going to have to do to get it.’ As opposed
to, ‘Here’s a simple way to do it, and
here’s what we’re going to do for you, so
you can get it.’ It’s the whole psychology.”
–Margaret Spellings
U.S. Education Secretary
22. Perplexity reigns
Internet survey developed by Siegel+Gale
+ 17 commonly-used documents rated on clarity
and ease of understanding
+ Random sample of U.S. consumers
+ 1709 respondents completed the survey
+ Response rate of 14%
23. Most perplexing information
sources in American’s daily lives
Type of document % of respondents Sample comment:
Insurance 18% “Letters from my health insurance company
explaining what’s covered and what isn’t.”
Financial 12% “Stock market information, mutual funds,
money market lingo, etc.”
Legal 11% “Anything in legalese (contracts, lease,
loan, etc.).”
Instruction 11% “Instructions for assembling things like
grills or cabinets are difficult.”
manuals
Computer 9% “Computer user guides.”
Source: “Perplexity Poll”, Siegel+Gale, June 2004, 1709 respondents
25. A better way
Hundreds of our clients have found a better way to
communicate:
+ Streamlined processes
+ Customized, relevant content
+ Plain English disclosure
+ More powerful use of online capabilities
+ More cost-effective production
36. Results of the contracts’
simplification
+ Reduced and eliminated unnecessary paperwork:
+ Documents reduced from 12 to 1
+ Words from 19,000 to 9,500
+ Shorter sales cycle, resulting from reduced legal
review times
+ 10 point increase in customer satisfaction
42. Cost benefits of simplified
hospital bills
$1 million additional
revenue per month
as a result of 80% increase in patient payments
Length of bills reduced
from 4 pages to 2-3 pages
in 40% of bills
43. Visual Appeal
Is the document
easy to read and
visually appealing?
55. After
preferred the new
Customers
statements, particularly liking the new terminology
combine
The new format would motivate customers to
accounts into one mailing
didn’t miss a separate
Customers
reconciliation worksheet
full year of statement
Customers want a
history online
56.
57.
58. Cost benefit of statement redesign
Annual Savings
More combined statements $3,397,403
Fewer pages per statement $1,505,891
Total Annual Savings $4,903,294
One-time expenditure of $ 806,474
59. The benefits of Simplicity
+ Advance and protect an organization’s image
+ Improved public perception and reputation
+ Differentiated offerings
+ Increased consideration, favorability, and likelihood
to recommend
+ Improve customer experience and make it consistent
+ Better prepared employees
+ Increased customer satisfaction and retention
+ Make operations more efficient
+ Reduced customer service call volume/costs
+ Reduced printing, postage, and mailing costs
+ More efficient communications development process
Editor's Notes
As a creative guy tho -- some things never change --
The world needs and wants simplicity. Companies and brands that get this right make major gains in their markets. Companies like Apple, Target, American Express, Lexus, and Dell.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.
In regards to brand asset management – Structure systems are extremely limiting – they are not extensible, limit knowledge to a small group and it are not intuitive to the majority of the users.