Our experts at Jam & Spoon PR use outreach to get coverage in the national press for our clients. Here's a few tips and tricks to get your juices flowing. Contact us and we'll do the same for you.

1. Bedford: Infographics
Bedford: Carbon Monoxide
ImaginFires
Drain Depot
Quote Searcher: UK Gov Survey

2.  Important and challenging skill
 Culmination of several different skills: content creation, sales,
programming, psychology and marketing.
 Harder today: new algorithms take the quality of the links into account

3. Define the target audience and build a high quality database
Tools:
 Gorkana
 SEO Moz, Buzzsumo,Tweepie, Followerwonk, …
What we want:
 Highly authoritative: DA, PA above 25
 Trustworthy: Spam score below 3
 Look at the competitors: Who are they linking to?

4. What we want:
No action without reaction, have to prompt an emotion to get a reaction.
What will your target will respond to:
 Money
 Friendship
 Write article for them
 Other need we can fulfil?
It’s all about relationship: make it human (short, type mistakes, sent from iPhone, …)
Asking for money Average price
Bedford (Infographics) 1,20% £265
IF - interior design 15,00% £216
Drain Depot 2,30% £150
Quote Searcher 0% £0

5. Keep in mind:
 Keep it simple
 No more than 1 action per email
 Be persuasive ≠ begging
Personalization is key:
 Find at least their name
 Do your homework: what do they write about, …
Ex: ImaginFires “btw, I love the article you wrote about … how should I … ?”
Bedford “I’ve really liked what you done there and I think my content would bring further information on that”
Subject of the email: different tactics
Improve your template as you receive answers

6. Good afternoon James,
I hope you are well.
I would like to quickly introduce myself. My name is Floriane Magnin and I work on behalf of
QuoteSearcher who are a niche insurance specialist.
We recently commissioned an exclusiveYouGov survey to investigate the opinions of 700 SME
decision makers on a potential UK exit from the EU and have created an interactive graph detailing
their answers. The results are quite surprising and available here:
https://www.quotesearcher.co.uk/eustudy/
Would this be something of interest to you to share or write about?
We can also provide you with extra data if you want an analyse from a different angle as well as
data on regional areas, per gender or age.
Thanks!
Signature
Quick presentation of myself:
Who is writing me?
What do they want?
No more than one link
Ask only one thing
Improvement
Make them curious, push
them to answer
Personalization minimum
Brief greeting

7. Send the emails:
 eMail marketing providers (Experian: open rate, whether they clicked on the link, …),
 Mail merge.
Connect via social media:
 Followerwonk
 Tweepie
 …
Be organized! Keep track of every single interaction.
Timing is key:Tuesday morning

8.  Persistence pays off: sometimes apologize
 Follow up email: 7-10 days later (not be too forward or too needy)
 When answer first mail can add more details.
 Update your database: new email address, email address of colleagues
 2nd email more friendly
 Don’t get discouraged by rude people!
People answering after 1st email 2nd email Response No response
Bedford Infographics 8.7% 16.5% 24.5% 75.5%
IF - interior design 5,50% 16,6% 22% 78%
DD 11,10% 4,50% 14,80% 85,20%
QS 3,80% 13,20% 18% 82%

9. Hey James!
Hope you are well.
I am just following up on my below email I sent last week. I am hoping you
may be interested and I am really keen to hear your thoughts?
Floriane

10. % of links
ImaginFires 7,40%
Drain Depot 9%
Quote Searcher 1%
DA Spam Score
Bedford infographics Personalfinanceopinions.com 20 3
ImaginFires houseandgarden.co.uk 58 3
liveliketheboy.co.uk 29 1
thedesignsheppard.com 29 2
tidyawaytoday.co.uk 26 3
Drain Depot sustainablehomes.co.uk 34 1
businesszone.co.uk 51 0
QuoteSearcher independent.co.uk 92 3
thecsuite.co.uk 27 4
outsourcemag.com 23 1
lightwater.wordpress.com 96 2
youtalk-insurance.com 30 0
Percentage of links compared to
the number of emails sent
Websites that linked us