1. Andrew Machado
amachado@gmail.com
(408) 802-7282
OBJECTIVE:
Secure a challenging position that leverages my expertise in marketing and product management.
EXPERIENCE:
Yardbarker
2008 Product Manager
• Created viral marketing strategy that grew user acquisition 100%
• Led development and product roadmap for all Yardbarker products used by over 50,000 users
• Managed the Yardbarker code release process down from a once a month cycle to a weekly
process
• Led entire QA on all developed applications and released code
• Distributed and maintained over 300 dynamic widgets containing Yardbarker content viewed
by over 5 million people daily
• Worked with 5 engineers daily ensuring deadlines were met and released product was up to
initial specifications
• Maintained and presented weekly performance metrics to entire organization
eBay
2007-2008 Assistant Manager Onsite Merchandising, eBay Inc.
2006 Merchandising Specialist II
2004-2006 Merchandising Specialist
• Manage creation and content development of all homepage merchandising assets for
eBay.com
• Analyze all eBay.com homepage graphic performance at the click and bid level to refine
customer communications strategy and optimize for revenue and user retention
• Managed creation of new eBay Grid merchandising placement leveraging XML and eBay
APIs, improving conversion rates by over 50%
• Winner of the Impact Award for contributions to eBay Express product launch including
sourcing over 500 products and managing product photo shoot (2006)
• Managed all homepage merchandising for Half.com, including development of the yearly
strategy, weekly reporting and email development
• Winner of the Impact Award for contributions to eBay Reviews & Guides product launch for
contributions of over 100 unique reviews and guides (2005)
Apple
2001-2004 Merchandising
• Maintained software planograms for all 70 of Apple’s retail stores placing 500 skus based on
sales and MDF agreements
EDUCATION
2000-2004 Santa Clara University
• B.A. Marketing
• Multi-Channel Retailing Minor
• Member of Santa Clara’s Retail Management Institute
REFERENCES
Kathy Bacal, Senior Marketing Manager Merchandising eBay Inc. email: kbacal@ebay.com
Mark Johns, CTO Yardbarker Inc. email: mark@yardbarker.com
Ryan Spoon, Director of Product & Marketing Widgetbox Inc. email: rspoon@gmail.com