Vizient consolidated all corporate sites under a single domain and saw a 20% increase in weekly website visits. They added over 100 pages of new content to the site, updated key areas like pharmacy and contracts, and improved search engine optimization. Vizient also launched several branding and marketing campaigns, expanded their photo library, conducted brand surveys, and received recognition for their website redesign and marketing efforts.

2. Brought all legacy corporate sites under vizientinc.com
• One corporate site to bring unity
• Around 57K weekly visits to website (20% increase over 2016) and
around 23-28K dashboard visits
• First Vizient site to give ALL members access to public AND secure
areas of vizientinc.com
Vizient Presentation │ Date │ Confidential Information2
Generation
Launch

3. • Over 78 pages created, 178 documents loaded, 87 redirects and
created a new filtered search for Pharmacy
• Added 12 new network pages
Vizient Presentation │ Date │ Confidential Information3
Vizient Contract Catalog
Web Page migration

4. With new homepage template development, RSS News Feed, Master
Calendar, new campaign page templates
Vizient Presentation │ Date │ Confidential Information4
Significant
Radius updates

5. Vizient Presentation │ Date │ Confidential Information5
Audited key works and CMS templates and enhanced Sitecore to
improve our overall results
Search Engine
Optimization planning

6. • Created 2018 Benefits Area
• Novaplus brand changes
• Built 4 new landing pages for PI Platforms and built new Care Equation
landing pages
• Created new dashboard component to promote PI Platforms and
revamped carousel to include 4 feature areas
Vizient Presentation │ Date │ Confidential Information6
Additional Digital
Projects completed

7. • Launched Care Equation corporate brand advertising campaign
–Created 2 brand and 4 platform ad executions
–Developed 9 versions of digital ad executions
–Produced Care Equation brand video
–Generated in excess of 12.5M media impressions
–Conducted two publication reader surveys to gather feedback on
creative and messaging
Vizient Presentation │ Date │ Confidential Information7

8. Expanded Vizient
photo library by
45%
Vizient Presentation │ Date │ Confidential Information8

9. Fielded 2nd installment of
annual Vizient brand health
survey to measure brand
awareness favorability and
key brand attributes
Developed comprehensive
Irving campus signage plan
and received leadership,
Las Colinas Association
and City of Irving approvals
Vizient Presentation │ Date │ Confidential Information9

10. Developed and implemented
new Novaplus identity,
guidelines and catalog
Updated Vizient verbal identity
guidelines
Vizient Presentation │ Date │ Confidential Information10

11. Developed reimagined Vizient
brand architecture and updated
original identity guidelines
Created expanded Vizient
awards presence on
vizientinc.com
Vizient Presentation │ Date │ Confidential Information11

13. Vizient Presentation │ Date │ Confidential Information13
Created new forms process to
bring this development work into
digital marketing and reduce
turnaround times from 3-4
weeks to 2 weeks
Held 3 training sessions
for marketing solutions and
marcom teams

14. Vizient Presentation │ Date │ Confidential Information14
Developed 3 brand video
training modules – verbal
identity, PowerPoint and Word
Conducted 29 Workzone training
sessions

15. Vizient Presentation │ Date │ Confidential Information15
Held 14 creative office hours
sessions
Published monthly writing style
tips newsletter for the department
Intermediate level SITECORE
training session for entire digital
team

17. Vizient Presentation │ Date │ Confidential Information17
Award
Winners
For website design for
Generation 3 of vizientinc.com
The Dallas/Fort Worth Chapter of
the American Marketing
Association has recognized Vizient
as “Marketer of the Year” for
business-to-business branding

19. Vizient Presentation │ Date │ Confidential Information19
Email
Email communications
produced and distributed:
• 508 promotional and operational
emails
• 156 publication/newsletter emails
• 323 contact lists produced for
email and demand gen
campaigns
For the 93 Marketing and NSL
demand gen campaigns in
Salesforce that are in-progress
or have completed:
• 9,432 opportunities for the
Sales team
• 1,435 opportunity extensions
or close outs

20. Vizient Presentation │ Date │ Confidential Information20
Website Team
• Completed 1728 web requests from
January 1 to November 27
Creative Team
• 1,178 new projects initiated through
December 1st
• 1,065 project completed as of
December 1st