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Ama Webcast 5.22.08
This document summarizes a presentation by Forrester Research on marketing effectiveness and the social media landscape. It discusses how consumers spend more time watching TV than online but internet usage is growing. It also discusses how consumers trust recommendations from friends and family over advertisements. The presentation examines Forrester's Social Technographics framework, which segments consumers into groups based on their participation in social media activities. Finally, it provides examples of how companies like Dell and T-Mobile have engaged with social media and customers.
