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Intranet Design:
How To Lead A Redesign
Toby Ward & Michael Rudnick
Prescient Digital Media

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www.Slideshare.Net/Prescient

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40+ Years Combined Experience
Michael Rudnick
Managing Partner
Toby Ward
President

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About Prescient Digital
• Worlds’ leading intranet
consulting firm
• Strategy, design,
implementation, support
• Meeting our clients
needs for 15 years
• Clients across industries,
global geographies,
functional areas

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Clients

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Focus
• Improving productivity and performance
• Unifying the enterprise across businesses and geographies
• Enhancing internal communications and collaboration
• Improving HR operations and service delivery
• Driving innovation

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@intranet2

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Intranet Insight > PrescientDigital.com

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Redesign?

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Poll

11. 11© 2013 Prescient Digital Media Not for distribution
Pure Creativity

12. 12© 2013 Prescient Digital Media Not for distribution
Pure Creativity

13. 13© 2013 Prescient Digital Media Not for distribution
Business Driven
Design

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Intranet Design Myths
• A graphic redesign will solve your intranet problem
• More features = better design
• Employees read on the web
• Your employees view the intranet like you do
• Design for desktop first, then mobile
• Success happens overnight

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World Class Design
Requires a
Sound Strategic Foundation
© 2013 Prescient Digital Media Not for distribution

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Strategic Foundation Reduces Chaos

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Methodology is Your Guide

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Planning Provides The Foundation
• Strategic plan
• Governance & policies
• Functional plan
• Business case & ROI
• Information architecture
• Wireframes
• Design
• Content management
• Change management

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Mission Statements
• Our mission is to connect people with the ultimate
places to play.
• To improve organizational effectiveness &
communications by enabling employees to access
timely, relevant info & applications where, when &
how they need it.

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Goals & Objectives
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined

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User Centric Design

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Iteration is Key

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Information Architecture

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Personas
Role Work location Function Tenue
Employee Desk Sales New Hire
Manager Manufacturing Finance First Year
Executive Remote Human
Resources
Long Tenured
Provide a shared understanding of who and how employees will
use the Intranet:
– Identify common user tasks
– Prioritize content
– Prioritize devices
– Evaluate visual design, content style, accessibility, etc.

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User Experience Flows

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Wireframes

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Visual Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations

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Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals

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Next Webinar
Digital Workplace vs
Intranet vs Portal
June 22, 12:30 EST

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Intranet Insight > PrescientDigital.com

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Final Thoughts
• Intranet design requires a sound strategic foundation
• Know your user population
• Design is more than graphics
• Think mobile first, mobile only – and optimize for it
• Take usability clues from the consumer world
• No design by committee

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Questions?

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Toby Ward
toby@prescientdigital.com
416.986.2226
Michael Rudnick
michael.rudnick@prescientdigital.com
917.324.5622
www.PrescientDigital.com
www.IntranetBlog.com