Alvaro Enrique Bravo Topete has over 16 years of experience in commercial roles in the technology industry, including positions at companies like LG Electronics Mexico, Sony Ericsson Mexico, and his current role as Commercial Subdirector at NYX Mobile. He holds an MBA and has a proven track record of achieving sales goals and launching new products successfully. His resume outlines his career history, responsibilities, achievements, and qualifications for commercial roles in technology sales and operations.

1. ALVARO ENRIQUE BRAVO TOPETE
MIRADOR 99 CASA 9 • COL. EL MIRADOR C.P. 04950 • COYOACAN, MEXICO, D.F.
21/04/1978 MARRIED (3 CHILDREN)
TEL: +52.55.55.94.03.31 • CEL. -52.1.55.66.80.16.16
EMAIL: abrav otopete@gmail.com
LinkedIn: mx.linkedin.com/pub/alv aro-brav o/30/382/240/
EXECUTIVE SUMMARY
16 years experienced in Commercial areas in Technology business. (Sales, Logistics, Supply, Procurement). Specialist in planning,
and implementing strategies for products launches and establish prices and promotions in operators, retail channel and Distributors
Channel.Producttechnical knowledge.
Broad-minded person with interestin growth personal and professional atany segmentor sales business.
Business Skills:Team work & Leadership,Sales Management,Business Strategy,Management,Negotiation.
Personal Skills:Pro-active,Analytical, Adaptive, Work under pressure
EXPERIENCE
NYX MOBILE Marzo2015– Actual
Commercial Subdirector (2015 - Actual)
Main Activities:
Responsible of Sellin, Sell Through and SellOut in Telceland allSales Channels (Retail, Distributors, CACS); Budget allocation of $4mmusd
yearly; define the correct portfolio for every channel as Retail, CACS or Distribuitors according to the needs and the Company goals;
establish the sales strategy every months for each Región in order to achieve the sales goals; control and follow up of inventory levels;
monthly meeting w ith COO, CEO, CFO to review results, strategies, launches, prices and Company goals; lead projects to attract new
customers and new business models.
Main Achievements:
 Be on the Top3 Companies at Sell Through in Telcel during 2015 .
 Be number 1 on Distributors Channel at Low tier w ith 50% of share.
 Leader on Smart phones 4” in 2016 w ith sales of 360kunits that represented $11.7 mmusd annually
 Number 1 on sales in OXXO Retail (2015-2016) w ith 50% of share.
 Increase the Portfolio at Coppel w ith 5 models instead of 2.
 Launching new model A1 w ith Sales for 20,000 units in 3 months that represented $2.6 mmusd.
LG Electronics Mexico June 2011– November 2014
Key Account Manager Telefonica (2012 – 2014)
Key Account Manager Retail Telcel, Iusacel& Telefonica (2011 – 2012)
Main Activities:
Responsible for Sell in, Sell Through and Sell Out; negotiation to keep agreements established w ith the customer; budget allocation of $7
mmusd annually; define portfolio for each retailer; define strategy and portfolio per quarter; control and follow up of inventory levels; quarterly
coordination w ith LATAMto define new productslaunches and prices; lead projects to attract new customers and new businessmodels.
Main Achievements:
 Sales grow th of 346%; $52mmusd in 2014 vs $15mmusd in 2013.
 Launching new model L70 with Sales for 40,000 units in 2 months that represented $7.4 mmusd for Q2 and 60,000 for (Q4 2014)
that contributed on $10.6 mmusd
 Introduction of one Premium model (G3) in 2014 w ith $1.8 mmusd of contribution.
 Sales opening in OXXO (2012) w ith one product of low tier.
 Sales grow th of 10%; $2.9 mmusd in 2012 vs$2.5mmusd in 2011 in Super market (Walmart Group, Soriana & Chedraui).

2. Sony Ericsson México July 2007 – May 2011
Sales Account Manager Telcel R1-R8 (2011)
Sales Account Manager Telefonica (2007 - 2010)
Main Activities:
Responsible for Sell Through and Sell Out; define products portfolio per quarter; implementation of campaigns & promotions; budget
allocation of 800,000 USD annually; negotiation to keep agreements established with the customer; follow up devices deliveries; control and
follow up of inventory levels
Main Achievements:
 Number one in Telefonica in 2008 w ith 25% of share vs 8% 2007.
 Maintain the Brand position in the operator on the Top 3 during 2009 and 2010
 Introduction of new products(Walkman and Cyber Shot) that strengthened the brand presence.
Telefónica Movistar May 2003 – June 2007
Supply Coordinator (May 2005 – June 2007)
Main Activities:
Review Channel Stockto prevent overstock in retail and distributors; establish the procurement of equipment based on a Rolling Forecast;
Follow up of inventory on Telefonica’s warehouse; improved internal communication and coordination between commercial and marketing
areas into the company in order to define promotions or new commercialstrategies or announce product launches.
Main Achievement:
 Implementation of KPI’s for inventory, sales and deliveries, resulted in controlling the life cycle of products and inventories in
w arehouse.
Netw orkPurchaser (May 2003 – April2005)
Main Activities:
Purchase of Netw ork Technology; negotiate network agreements including preventive & corrective maintenance & training sessions; follow
up deliveries on w arehouse.
Main Achievement:
 Leading the purchase of major platforms such as GSM, OTA, WiFi, PTT, VPN w ith an estimated value of $80 mmusd.
Avantel July 2000 – August 2002
Netw orkPurchaser
Main Activities:
Responsible for managing the purchase of goods and services in the areas of Network Engineering and Systems; develop guidelines for
negotiation and contract conditions; negotiate netw orkagreements.
EDUCATION
Universidad Simon Bolivar. 2003–2005
MBA (Master Business Administration)
Universidad del Valle de Mexico1998–2002
Electronic EngineeringDegree

3. LANGUAGES
English: 85%
Instituto Anglo Mexicano de Cultura
Initial Teacher Training Course
COURSES
Sales Manager Training Course (Korea)
Project Management
Negotiation, Professionalon Human Development
Leadership