Essential UI/UX Design Principles: A Comprehensive Guide
Graeme presentation to north ayrshire june 2016
1. Graeme Hamilton
Connecting the Unconnected
- Our three year journey
and our five year venture
21 June 2015
Winner, 2014 Connect ICT Awards- Connected Citizens
2. Only 52% of our customers use the internet frequently
(Scottish average for social housing tenants of 55%.) (2013=37%, 2014= 43%)
3. 3
Five year Vision
Digitally enabled staff
mature, easy to use and
attractive online services
2016
Digitally enabled staff
2018
Fully mobile
workforce
Mature, easy to use
and attractive
online services
2020
Leading provider
of digital care
services
Customers and
suppliers choose
where and when
to transact with us
4. 4
Our most successful activities in the past three
years to motivate our customers to get online
•Award-winning pilot connectivity study at high-rise block,
Kirkton Avenue, Knightswood.
•New and refurbished learning centres – click and
connect, Log-in and Learn
•Online services and use of social media
•Digital participation partnership with SQA
5. 5
Digital Participation Charter (extract)
working together to improve digital inclusion through:
• active promotion of digital literacy and provision of workforce training and
information to ensure that ALL our employees in Scotland will have basic
digital literacy skills by 2015
• encouraging and supporting our staff to become digital champions and
share their digital skills with others
• sharing information and best practice with other charter members
• supporting our communities with the offer of shared skills, knowledge and
resources as and where appropriate
7. “To achieve our ambitions we have put in place a programme of
diverse activities to which we are totally committed. We're doing
this not simply because it's the right thing to do but also because
it's good for our staff, environment and communities.”
SQA strategy
10. 121 or small group coaching
- Started with nine volunteers and nine
janitors
Working where it suits the
pairing
- Local depot
- Click and connect centre
- SQA offices
Developing those skills gaps
identified in survey
Focus on SQA digital learning
guides/videos
How it works
10
11. Paul/Karen
Saving documents
Compose/send emails
Using You tube
Ted/Robert
Surfed job search engines
Practiced with mouse
Jim/Charles
Upload CV
Set up account with SQA academy
Use BBC I player
Michael/Lucy
Use of smart phone
accessing emails
auto-rotate screen
Work through learner guide
What’s happened so far?
11
Harry/Andy
Submit a job
application on S1 jobs
Adrian/Lucy
Logged in and out of PC
Keyboard practice
13. Our Digital vision
13
•Affordable internet access in every
rented home
•All staff and customers digitally
enabled
•Digitally accessible services for all -
customers, suppliers, partners
•Provision of mature, easy to use
online services defined and driven by
and with our customers
14. 55 Kirkton Avenue- digital demonstrator
14
•Joint initiative with Scottish Government
•High-rise solution for up to 138 families, including five
temp furnished flats
•Wi-fi solution
•Replicable across portfolio and RSL sector
•Measured outcomes
•Pre, mid and post surveys
•Community flat and learning
•Extended to August 2016 with additional agreed
outcomes
17. Just under two thirds of residents did not have access to the
internet before the study. The advantage of not having to leave
the house to gain access being a key difference
All respondents (46)
Been good not
having to leave this
house to access
internet, good for
entertainment
purposes and
looking for jobs.
Q3b. Could you please explain the difference having access to the
internet at home has made to you and your household?
Q3c. What are you able to do now that you could not do before?
Before I had to go to library if I ever needed
anything and to print things out. It is a lot
easier accessing it in my home, checking
things online.
I can talk to my brother and keep in
touch with other family members.
Online shopping and I have switched my electricity
through it and pay all my bills through it.
Been able to stream some films, but takes ages to
load. So not used much.
Those that said No (28)
18. The use of the internet personally or as a household has
increased since the baseline study
Q10a. Which of these best describes how often you use the Internet / email?
Base: Interim (46), Baseline (61)
All respondents
74%
22%
2%
0%
2%
0%
100%
61%
8%
3%
5%
1%
22%
78%
0% 20% 40% 60% 80% 100% 120%
Interim
Baseline
Personal
Everyday
At least once per week
At least once per month
At least once every 3 months
Not often (i.e. less than every three
months)
Never
Summary: Use
Male – 81%
78%
19. Nearly three quarters say they feel safer using the internet since
taking part in the study
Q8. Since taking part in the study do you feel safer using the internet?
All respondents
43%
28%
26%
2%
0%
72%
28%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Yes, a lot safer
Yes, a little safer
No, not really
No, not at all
Not applicable, not used the Internet
Summary: Safer
Summary: Not safer
With disability –
78%
20. Just over a third of residents believe they have saved money during the study
and 65% of these think they have saved over £100
Q6a. Do you believe that you have saved
money by using the internet during the study
period?
All respondents (46)
No
48%
Yes
37%
Don't know
15%
0%
12%
18%
6%
65%
0% 10% 20% 30% 40% 50% 60% 70%
Less than £20
£20-£50
£50-£75
£75-£100
£100+
Q6b. If yes, how much money do you think you have saved since
the study started? Please give your best estimate.
Where have saved money (17)
Mean savings = £187
21. Most savings through online discounts or having greater choice
were made through food
Q6d. On what type of product(s) did you make savings through online discounts or due to having greater choice?
Those that made online discounts
50%
17%
17%
17%
0%
0%
17%
0% 10% 20% 30% 40% 50% 60%
Food
Clothing
Home furnishings (i.e. furniture)
Appliances (i.e. TV, cooker, fridge)
Fuel bills (i.e. gas / electricity)
Other
Don't know
Interim [6]
CAUTION LOW BASE
22. Half of residents would be willing to pay for an internet connection
when the study completes, while 26% would find it difficult to cover
the cost
Q48a. To what extent would you be willing to pay for an Internet
connection once this study has completed?
52%
28%
4%
7%
9%
0% 20% 40% 60%
A lot
To some extent
Not very much
Not at all
Don't know
All respondents (46)
3%
23%
28%
18%
28%
26%
46%
0% 10% 20% 30% 40% 50%
Very difficult
Fairly difficult
Not very difficult
Not at all difficult
Don' t know
Summary: Very/ fairly
difficult
Summary: Not very/ not at
all Difficult
Q48c. How difficult, if at all, would you find it to cover the cost of
an Internet connection?
Where are willing to pay for
internet connection (39)
Female – 63%
Didn’t have
internet access
before – 32%
Male – 33%
Didn’t have
internet access
before – 32%
25. • Strategic partnership with Glasgow Kelvin College
• Around 35 learning centres across Glasgow
• 27 operational partners
• Soon to develop in Edinburgh
John Wheatley Learning network
25
44,000 customers across Glasgow, 80% dependent on benefits.
High impact of Welfare Reform
Government default position – on-line applications
Usage highest in 16-44 age group and lowest in 75+ age group.
Usage high amongst BME tenants (61%).
Much lower usage in disadvantaged groups.
Each bullet point reflects a key milestone over the 5 year journey as stated in the paper
2016 – Digitally enabled staff – how to use the internet, basic digital skills (transacting, browsing, problem solving, safe on-line)
2018
Digital Participation Charter signatories
Part of DL&E role to engage with participation stakeholders, promote digital literacy activities, staff training and develop a CSR strand
Survey to identify skills gaps, training requirements, internal ‘forum’ and also identify digital volunteers – people with advanced skills, perhaps some skills not being fully utilised in their work role, and who want to help others become digitally proficient
Click and connect
Partnership with Scottish government, Scottish futures trust, BT- Digital Scotland world class digital nation by 2020
Photos reflect assisted digital to help our customers be more confident and competent in their use of the internet and also the successful partnership with SG and SFT at Kirkton Avenue, which we recently showcased at government building in Atlantic quay.
"Click and Connect" learning centres
Completed in 2014-15
Refurbished
New
Lodging house mission
Maryhill Hub
Bridgeton community learning campus
160 Charles Street
Carmyle community centre
Ashgill resource centre
Cranhill Development trust
Castlemilk seniors centre
415 Nitshill Road
Calton Learning and heritage centre
to be completed 2015-16
5 centres from a shortlist still to be agreed by the Partnership board
Castlemilk Library
West Lothian
West Dunbartonshire
Summarised our key areas of focus under each of the four rows-
Foundations, Understanding, planning / control, implementation
Supporting our model of care
Adaptive products designed around the person
Competing effectively in the external care market
Working with Martin and Brian to supplement their older people model at 415 Nitshill road through provision of a small wifi project
But also working on how we might use technology enabled care funding to secure the best digital solutions for our customers as part of that transformational change journey
Creating personalise service outcomes
Authorising framework for customers – customer never in the wrong place
Enhancing the customer experience
Opening screen for every customer when they access online services. This is a GHA example reflected by brand and brand colours
Key information available straight away- financial balance, appointments including those for repairs. Quick links to areas of more detail.
Channel shift
Gamification
CUSTOMERS WITH EMAIL
% CUSTOMERS WITH EMAIL
SUBSIDIARY
Lowther Homes
270
27.49
West Lothian Partnership
30
3.24
Your Place
1798
3.55
Cube
758
8.92
GHA
19233
12.70
Loretto
87
6.87
Total
22176
includes former customers and joint households
Supporting our model of care
Adaptive products designed around the person
Competing effectively in the external care market
Working with Martin and Brian to supplement their older people model at 415 Nitshill road through provision of a small wifi project
But also working on how we might use technology enabled care funding to secure the best digital solutions for our customers as part of that transformational change journey