1) The document analyzes audience preferences and satisfaction levels with local newspapers, broadcasting stations, and cable television companies in South Korea's Daegu and Gyeongbuk regions based on a survey of 174 university students. 2) It finds positive correlations between offline and online preferences for these local media. Students preferred the Daegu Daily newspaper and MBC broadcasting station most. 3) A social network map of links between the local media websites revealed their hidden structural relationships online. The study aims to help local media better utilize online resources and inform policy.