These are my slides for my presentation at the ITWeb GRC conference on 6 March 2013 on reputation as a corporate governance issue from the perspective of the social Web.

1. Reputa'on
Management
as
an
emerging
GRC
challenge
@pauljacobson
@webtechlaw
Tuesday 05 March 13

2. Picture it ...
2013-03-06
Tuesday 05 March 13

3. Chicago, 2008
2013-03-06
Tuesday 05 March 13

4. Dave Carroll had a guitar
2013-03-06
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5. 2013-03-06
5
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6. 2013-03-06
6
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7. 150 000 views in 1 day
7
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8. 3 000 000 views in 10 days
8
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9. 9
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10. United’s share price dropped 10%*
*http://www.ibtimes.com/articles/20090724/youtube-complain-song-cost-united-airlines-180-million.htm
10
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11. What does Dave Carroll’s guitar have to do
with governance, risk or compliance?
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12. King 3
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13. Leadership
Accountability
Corporate citizenship Transparency
Sustainability
Interconnected
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14. Transparent and effective communication
with stakeholders is essential for building
and maintaining their trust and confidence -
Principle 8.5
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15. Listen, capture
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16. Risk
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17. The board should exercise leadership to
prevent risk management from becoming a
series of activities that are detached from the
realities of the company’s business. -
Principle 4.1.1
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18. The board should be able to demonstrate
that it has dealt with the governance of risk
comprehensively. This should include the
development and implementation of a policy
and plan for a systematic, disciplined
approach to evaluate and improve the
effectiveness of risk management, as well as
the related internal control, compliance and
governance processes within the company. -
Principle 4.1.3
Tuesday 05 March 13

19. Stakeholders that could materially affect the
operations of the company should be identified,
assessed and be dealt with as part of the risk
management process - Principle 8.1.8
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20. Reputation
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21. Stakeholders
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22. Tuesday 05 March 13

23. Shareholders
Potential investors
Media
Analysts
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24. Shareholders
Employees
Potential investors
Customers
Media
Communities
Analysts
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25. Perceptions are important
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26. Stakeholders’ overall assessments (and therefore
aggregate perceptions) of companies, result in the
formation of corporate reputations. Reputation is
based on how well a company performs compared
with the legitimate interests and expectations of
stakeholders. There is growing awareness of how
important the contribution of reputation is to the
economic value of the company. - Principle 8.1.1
Tuesday 05 March 13

27. The board should be the ultimate custodian of the
corporate reputation and stakeholder relationships.
The company’s reputation and its linkage with
stakeholder relationships should therefore be a
regular board agenda item. The board should take
account of and respond to the legitimate interests
and expectations of stakeholders linked to the
company in its decision-making. - Principle 8.1.4
Tuesday 05 March 13

28. Empower management
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29. The board should delegate to management to
proactively deal with stakeholder relationships -
Principle 8.2
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30. The relationship becomes symbiotic
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31. Constructive engagement with stakeholders could
provide companies with valuable information about
stakeholders‘ views, external events, market
conditions, technological advances, and trends or
issues. This can assist companies anticipate,
understand, and respond to external changes
more efficiently, thereby enabling the company to
deal with challenges more effectively. - Principle
8.2.15
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32. Your employees
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33. The board should, as part of the company‘s
stakeholder policies, adopt communication
guidelines that support a responsible
communication programme. These guidelines
should define the respective responsibilities of
the board and management in regard to
stakeholder communication.
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34. Are you going to leave your social media
policy up to your marketing team?
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35. Contextualise public facing updates and posts
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36. You could be listening to your
competitive advantage
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37. Thank you!
Visit http://j.mp/wtlitwebgrc for more links and
resources
Tuesday 05 March 13

38. Paul Jacobson
paul@webtechlaw.com
@webtechlaw
webtechlaw.com
Tuesday 05 March 13

39. Ques'ons?
Thank
you
Tuesday 05 March 13