Alivia Jolly has over 25 years of experience in retail management, merchandising, and event planning. She has held leadership roles at several major retailers, including Macy's, Tommy Hilfiger, and Proffitt's/McRaes. She was also the fundraising chair and board member for several non-profits in Arkansas and Tennessee focused on supporting youth programs. Jolly has a BBA in Marketing from Georgia Southern University.

1. ALIVIA S. JOLLY
11OO SW Amesbury Place Bentonville, AR 72712 |
(724) 504-4190 |alivia.jolly1@gmail.com
EXPERIENCE
2006 - 2008 Retail Development Manager, Macy’s Merchandising Group (Pittsburgh, PA)
· Responsible for the execution of Men’s Private Brands apparel strategy at store level
within the Pittsburgh and Akron markets.
· Consistently recognized as a leader within the Men’s program. Developed and
deployed “best practices” to the field. Selected to mentor new employees and coach
and train existing managers in their local markets.
· Empowered store teams by designing and implementing training programs to elevate
the brand and drive sales. Examples include: Fit Clinics, Product Knowledge Seminars,
Merchandising Seminars, Building the Sale Seminars and Test Door Training.
· Selected to appear on local CBS morning show, showcasing the features of the Men’s
INC and Tasso brands and raising awareness within the Pittsburgh market.
2004 - 2005 Director of Special Events, Proffitt’s/McRaes (Knoxville, TN)
· Responsible for planning and executing special events for 54 store department store
chain. Directed team of three and managed annual budget of $1.6 million.
· Worked directly with community organizations and partners within key markets to
support local causes while raising awareness of the Proffitt’s/McRaes brand and
driving sales.
· Supported Proffitt’s Riverchase grand opening by executing 50+ events for this single
store during a two month window.
2004 - 2005 Director of Retail Development, Tommy Hilfiger, USA (Atlanta, GA)
· Promoted to leadership position responsible for managing a staff of three Regional
Managers and a team of 45 Merchandise Coordinators calling on major department
store chains in the Southeast.
· Fostered collaboration between the Sales Team, Retailers and the Merchandise
Coordinator team. Maintained strong relationships with key accounts at the corporate
and store level to drive sales and awareness of Tommy Hilfiger brand.
· Reorganized entire coordinator program structure merging multiple independent
teams into one.
1996 - 2000 Regional Manager, Tommy Hilfiger, USA (Atlanta, GA)
· Promoted to Manager responsible for team of twenty Merchandise Coordinators.
Accountable for $110 million in annual retail sales.
· Directed day-to-day activities of team. Coached and developed team members during
one-on-one store visits and New York Market trips.
· Selected as Peer Trainer for new Regional Managers within the Coordinator Program.

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1994 – 1996 Merchandise Coordinator, Tommy Hilfiger, USA (Atlanta, GA)
· Lead Merchandise Coordinator for Rich’s/Lazarus/Goldsmith’s, responsible for an
individual territory of 23 doors with an annual volume in excess of $12 million.
· Executed Tommy Hilfiger merchandising plans at store level. Trained Tommy Hilfiger
Specialists with respect to product knowledge, selling skills and merchandising.
· Cooridinated activities and communication between the Tommy Hilfiger Sales Team,
Rich’s/Lazarus/Goldsmith Buying Team and Merchandise Coordinators in outlying
markets.
· Assisted Sales and Buyer teams during New York Market trips, providing guidance on
assortment decisions.
1991 – 1994 Assistant Buyer, Department Manager, Rich’s/Lazarus/Goldsmith’s (Atlanta, GA)
1989 – 1991 Assistant Buyer, Assistant Department Manager, Parisian (Birmingham, AL)
1988 – 1989 Department Manager, Belk (Macon, GA)
COMMUNITY SERVICE
2011 - Present Fundraising Chairperson / Board Member, Junior Auxiliary of Rogers – Bentonville, AR
· Conceived and executed innovative “A Night at the Speakeasy” event, which continues
to be the local chapter’s sole annual fundraiser. The net proceeds of this event
support youth oriented community initiatives in Northwest Arkansas including NWA
Children’s Shelter, Building Literacy, Polina’s Promise, Saving Grace and Headstart.
· Founding advisor of local Crown Club chapter which inspires young women to serve
their community while providing leadership opportunities within a philanthropic
setting.
2009 - 2011 Vice President / Fundraising Chairperson, Ladies Auxiliary - Boys and Girls Club of
Benton County
· Provided volunteer resources and financial assistance to the Boys and Girls Club of
Benton County.
· Chaired and executed 2011 Winter Gala and coordinated various outreach projects
serving disadvantaged young people including School Backpack Program, Thanksgiving
Food Drive and Youth of the Year Mentorship.
EDUCATION
1988 B.B.A Marketing, Georgia Southern University