This document discusses RADWIN's AirMux-200 wireless broadband product. In three sentences: The AirMux-200 has seen tremendous growth over the past year, with thousands of links deployed in over 50 countries, making it the wireless product of choice. RADWIN and RAD Data Communications have a premier partnership to leverage the huge market demand for wireless broadband by providing guidance and support to partners. The document outlines key applications like cellular backhaul, broadband access, WiFi backhauling, and private networks that partners can target together to succeed in expanding AirMux-200 sales.

1. RADWIN
Winning More Business with AirMux-200
Adi Nativ
VP Marketing & Business Development
Eilat, Sept. 2005

2. AirMux-200: Past & Present
One year ago:
Product announcement at the RAD Group Partners Meeting, Eilat 2004
AirMux-200 today:
 AirMux-200/WinLink 1000: product of choice in wireless arena
 Thousands of links deployed in 50+ countries
 Premier partner: RAD Data Communications
 One of fastest growing products in RAD portfolio
 Expanding into new markets and applications
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3. AirMux-200: The Future
The future lies in your hands!
Why are we here?
 To help you leverage the huge market demand
 To provide guidance and support
 To succeed together
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4. Agenda
 AirMux-200 Overview
 Market and Applications
 RADWIN-RAD Partnership
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5. AirMux-200 Overview
 Broadband wireless point-to-point solution
 High capacity, long range (up to 80Km), carrier grade
 Tremendous growth and revenue momentum
ODU ODU
Radio link
Ethernet + Ethernet +
4xE1/T1 4xE1/T1
IDU IDU
IDU-E IDU-E
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6. Why Wireless?
 Demand for broadband is growing exponentially
 Lack or limited reach of wired infrastructure
 System costs decrease – enables new applications
 Solid business case
“Overall Point to Point wireless revenues will
grow from $4 billion in 2004 to $7 billion in
2009.”
(Source: Visant Strategies, February 2005 )
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7. AirMux-200 Value Proposition
The product that sells itself
 Best price/performance offering
 Unique combination of E1s/T1s + Ethernet
 Extremely simple to install
 Available in multiple frequency bands:
2.3, 2.4, 4.9, 5.3, 5.4, 5.8 GHz
 Applicable to a variety of applications
 Significantly reduces CAPEX and OPEX
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8. AirMux-200 Milestones
Deployed in Asia’s
largest WiFi
backhaul project
(1000+ links)
WISP
Q2 2005
President’s
Choice 1000 link is
Award shipped
Nov. 2004 Q1 2005
Product
Launch
Aug. 2004 AirMux-200 Sales
cross $5M
Q2 2005
Chosen for
Video backhaul
surveillance for deployment with
Republican Tier-1 carrier
OEM with RAD Summit in NY Q1 2005
Oct. 2004 Dec. 2004
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9. Worldwide Deployment
Deployed in more than 50 countries worldwide …
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10. Target Markets
 Carriers
 Cellular operators
 Service providers
 WiFi network providers
 Private Networks
 Enterprises
 Municipalities, Schools, Hospitals
 Public Safety & Military
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11. Cellular Backhaul
 Multi-billion dollar market
 AirMux-200 is first true compelling license-free offering
 Business case works! We enable cellular networks growth
 Connecting: rural communities, remote locations, pico cells …
 Deployed at Tier-1 carriers
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12. Broadband Access
 Expand broadband access to rural communities
 Bundled voice & data offering (E1s/T1s+Ethernet)
 Eliminate costly rollout investments
 Long range; High capacity; Carrier grade
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13. WiFi Backhauling
 Emerging application
 Data & voice WiFi services anywhere in the city
 Backhaul access points in crowded environment
 Problematic business case: access point <$300
 Won large-scale project: 1000+ links (Far East)
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14. Private Network Connectivity
 One time investment. No fiber/leased lines monthly charges
 One solution for voice & data (E1s/T1s + Ethernet)
 Own the network
 Quick to install. Simple to maintain
 Applicable to many vertical markets
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15. Security & Surveillance
 In the wake of 9/11, one of the fastest growing markets
 Huge budgets
 Easily establish surveillance in hard/expensive to reach areas
 Fast to deploy, reliable and secure
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16. The Value of Our Partnership
 Address projects with bundled RAD-RADWIN solutions
 Increase revenues by leveraging huge installed base
 Door opener to tier 1 carriers and other new markets
 Effective platform for a quick response to customer needs
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17. We’re only touching the tip
of the iceberg…
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18. Succeeding Together
Together, we can do much more!
To hear more about the opportunities, join us:
Wednesday Thursday
14:00 – 15:00 12:00 – 13:00
Business Case for Carriers (Acacia Hall) (Acacia Hall)
The Future is Here: AirMux-200 17:00 – 18:00 15:00 – 16:00
Latest Features & Developments (Acacia Hall) (Acacia Hall)
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19. Thank You!
Adi Nativ
Tel: +972-3-766-2910
Cell: +972-54-4363927
E-mail: adi_nativ@radwin.com
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