Douyin marketing is an exciting opportunity for brands to expand their reach and leverage visibility in the world’s largest market. In fact, Douyin launched its first online store in March 2021 that offers brand and product recommendations.

2. All You Need to Know
About Douyin Marketing

3. Overview
Douyin, the original version of TikTok, was launched in 2016 by
ByteDance in China. With more than 600 million active users, Douyin is
the most successful app yet and is expected to grow further. The
platform was initially used for making 15-second lip-syncing videos to
bring out one’s creative side. Today, it’s used by premium brands to
reach affluent Chinese consumers – the demographic that uses Douyin.
Luxury brands such as Prada, Tiffany & Co., Gucci, and Michael Kors
have already been very successful in using Douyin as part of their
marketing strategy. Douyin marketing is an exciting opportunity for
brands to expand their reach and leverage visibility in the world’s
largest market. In fact, Douyin launched its first online store in March
2021 that offers brand and product recommendations.

4. Who Are Douyin Users?
The primary users of Douyin are young. Predominantly female with
high incomes and academic backgrounds, about 85% of Douyin
users belong to major cities such as Beijing, Shanghai, Tian jin. This is
what essentially makes Douyin an excellent marketing platform for
businesses whose target audience are affluent consumers with high
spending power.

5. Why Do Brands Need Douyin Marketing?
1. Impressive consumer base
The majority of Douyin users are between the ages of 24 to 45, come from well-
educated backgrounds, and are curious and well-informed. They are open to
international brands and worthy products without hesitating over price. This is why
premium and luxury clothing, makeup and accessory brands like Gucci, Estee Lauder,
and Michael Koers have included Douyin marketing in their brand strategies.
2. Leverage viral advertising
With its highly engaging and entertaining user-generated video content, Douyin can
make any brand go viral. Douyin marketing helps brands increase their web traffic,
consumer engagement, and brand awareness. To this effect, Douyin has embarked on
a marketing roadmap for business advertising in the pipeline. Several certified digital
agencies are already collaborating with companies for advertising campaigns on the
platform.

6. 3. Douyin e-commerce
Douyin introduced Douyin Pay in January 2021 to compete with other
giants like WeChat Pay and Alipay. With its new e-commerce policies,
brands have to use Douyin’s own digital marketing matching service to
determine key opinion leaders (KOLs).
4. Affluent Chinese population
About 5.3 million millionaires reside in China. Brands want to take
advantage of this population with growing spending income and therefore
are developing marketing strategies around Douyin to leverage exposure.
Michael Kors, Gucci, Pizza Hut – just to name a few.

7. How Social Media Sentiment Analysis
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Competitors in Douyin Marketing

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