Arabic natural language processing (NLP) is an advanced application of AI and machine learning used to understand Arabic dialects. Our focus in this article is on applying NLP in Arabic to extract semantic insights from all sources of data, be it text, audio, or video. We talk about how, at Repustate, we use NLP for sentiment analysis. We also showcase a real-world example of how we successfully provided a highly customized Arabic sentiment analysis solution for a client in Saudi Arabia.