The complete social media guide for TikTok, Facebook, Snapchat, Pinterest, Instagram, and Twitter. Originally posted on: https://issuu.com/netlz/docs/the_complete_guide_to_social_media.pptx

1. Social Media
Photo by Christoph Oberschneider

2. TikTok Origins
A new app completely changes how we use social media every few years. As of 2022, TikTok, a
social media platform for sharing videos, is the most widely used app worldwide.
Kids adore it. Adults cannot comprehend it. But its appeal cannot be disputed.
Whether you like it or not, social media is undergoing a significant transformation as new
platforms seize the cultural zeitgeist. They provide fresher, more original ways to communicate.
New social media platforms are continuously adopted by the general public in cycles. From
Myspace in 2005 through Facebook in 2008 to Instagram in roughly 2014 (with a little detour
through Snapchat). Although switching to a new social platform is never easy, eventually we are
all forced to do so due to its widespread use.
TikTok is in charge at the moment in 2022.
For those over 25, TikTok is still uncharted territory. TikTok, which is hugely popular among Gen
Z, provides a window into what it's like to grow up in the hyperconnected world of today.
Facebook users today tend to be older than 40, whereas Instagram users tend to be younger,
between the ages of 20 and 40.
TikTok, known as Douyin in China where it originated, is a short-form video posting platform
that is owned by the Chinese company ByteDance. Users post a wide variety of videos, from
dance trends to product reviews, ranging from 15 seconds to 10 minutes.
Currently, 40% of TikTok users live outside of China. India has a sizable user base and accounts
for roughly 25% of all app downloads to date. TikTok had approximately 14 million users in the
United States as of March 2019.

3. TikTok Demographics
TikTok marketing is the process of promoting a brand, products, or services to TikTok users. TikTok
marketing strategies commonly used include the creation of trend-driven organic content, the use
of popular hashtags, and the integration of TikTok influencers into promotional campaigns. The
primary distinction between TikTok and other social media platforms, most notably Facebook and
Instagram, is that the latter two's homepages are largely comprised of people you already know
and channels you already follow. TikTok works in the opposite direction, prioritizing videos from
creators you've never seen before.
TikTok's user interface, more than that of Facebook and Twitter, is designed to keep users in the
app for as long as possible. TikTok also allows you to include a "Link in bio," making the platform
ideal for marketing and selling. TikTok is an especially useful tool for reaching a younger
demographic—62% of its audience is between the ages of 10 and 29. Based on these
demographics, you can tailor your videos to match the content Gen Z enjoys and leverage your
understanding of the algorithm to generate virality.
While TikTok shares many
similarities with popular
platforms such as Twitter and
Instagram, it is not the same as
your typical social media
network. TikTok, unlike other
platforms, employs a proprietary
discovery algorithm that gives
every video an equal chance of
going viral, regardless of the
popularity of the content
creator. This enables rapid
scaling of a social media
presence, rapid growth, and
nearly limitless marketing
experimentation.

4. TikTok Marketing
TikTok's influence should not be underestimated. Aside from being the preferred
procrastination tool for many a teen, the app has had a profound impact on sound and culture
in the modern world — and savvy businesses everywhere are looking to get in on the action
(and, of course, money) through TikTok marketing.
TikTok marketing is the practice of promoting a brand, product, or service through TikTok. It can
include various strategies such as influencer marketing, TikTok advertising, and creating organic
viral content. TikTok marketing can benefit businesses in the following ways: boost brand
awareness, create active communities, offer products and services for sale, gather feedback
from customers and audience members, offer customer service, and promote products and
services to specific audiences.
TikTok influencer marketing is a significant component of the app's ecosystem. Megastars such
as Charli D'Amelio, Addison Rae, and Zach King can have a significant impact on a company's
success (tens of millions of users watch their content every day). However, a high-profile
influencer is not required for successful marketing; instead, look for rising stars or influencers in
your niche. A small cosmetics brand based in Vancouver, for example, might look up the
hashtag #vancouvermakeup to find influencers like Sarah McNabb.
Facebook (now known as Meta) has come under fire in recent years for the way its algorithm
operates across its platforms. It has since promised to focus feeds on friends and family. This
means it prioritizes people and content you are already familiar with. TikTok works in the
opposite direction, prioritizing videos from creators you've never seen before. As previously
stated, this discovery engine means that every video has the potential to go viral, regardless of
how many followers you have.

5. TikTok Marketing Continued
There are many different types of TikTok advertisements that one can use to promote their
business. In-feed ads are advertisements that you create. Image ads (similar to billboards),
video ads (similar to TV commercials), and spark ads (boosting existing content to appear in
more people's feeds) are all examples of in-feed ads. There are also pangle ads and carousel
ads, which can only be accessed via TikTok's Audience Network and News Feed apps,
respectively.
Ads for managed brands may resemble in-feed ads, but those who work with a TikTok sales
representative (you can contact them to see if you're a good fit) have access to additional
formatting. Topview ads (which play when you first open the app and cannot be skipped, like a
YouTube ad), branded hashtag challenges (an actionable hashtag related to your brand), and
branded effects are among the additional ad formats (like stickers and filters).
When running advertisements on TikTok, analytics are something to keep in mind. Analytics are
not only an excellent starting point for TikTok marketing; they are also a simple way to
determine whether or not your strategies are effective. Check in at least once a month to see if
you're on track. If you aren't, experiment with different types of posts—perhaps an obvious ad
for the Arkells isn't as compelling as a video of a musician hitting a fellow orchestra member
with his drumstick (those TikTok accounts have less than 600 followers and more that 1.4
million views, respectively).

6. Facebook Origins
While studying psychology at Harvard, Mark Zuckerberg, 23, founded Facebook. Zuckerberg, a
skilled computer programmer, had already created a number of social-networking websites for
his peers, including Coursematch, which allowed users to view people pursuing their degree, and
Facemash, which allowed users to rate people's attractiveness. Zuckerberg launched "The
Facebook," as it was originally known, in February 2004; the name was derived from sheets of
paper distributed to freshmen profiling students and staff. Within 24 hours, 1,200 Harvard
students had signed up, and by the end of the month, more than half of the undergraduate
population had a profile.
The network was quickly expanded to other Boston universities, the Ivy League, and, eventually,
all universities in the United States. After purchasing the domain name for $200,000 in August
2005, it became Facebook.com. Sign-ups for US high schools began in September 2005, and it
quickly spread around the world, reaching UK universities the following month. The network was
expanded beyond educational institutions in September 2006 to include anyone with a
registered email address. The site is still free to use and makes money through advertising.
In 2020, Facebook decided to change directions and become “Meta.” First and foremost, it is
critical to recognize that Facebook did not simply change its name or rebrand- it fundamentally
altered the company's course. For years, people have fantasized about something akin to the
metaverse. Consider all of the science fiction films and television shows that have used
holograms and virtual reality to provide people with an escape.
Because it will allow people to instantly transport themselves to another location or even time,
this type of technology has the potential to be the biggest business of all time. It's a game
changer. Add to that the fact that the Covid-19 pandemic has increased the demand for this
technology exponentially. New variants raise the possibility of new lockdowns and travel
restrictions. Companies are reconsidering their plans to reintroduce employees to the
workplace. All of this increases the value of the metaverse's potential.

7. Facebook Demographics
It goes without saying that Facebook is a massively popular website. Since its inception in 2004
by Mark Zuckerberg and his fellow Harvard roommates, Facebook has grown into a
multibillion-pound platform with tens of millions of users every day. With such a large number
of active users, the opportunities for marketing and Facebook advertising to reach an audience
have never been greater. However, as the audience grows, so does the competition to reach
them. That is why, in 2022, it is more important than ever to understand the ever-changing
platform. There's never been more competition to get your ad seen by the right people, from
keeping up with the average cost-per-click of Facebook ads to understanding the varying
demographics in monthly active users.
Surprisingly, only 10% of Facebook users are from the United States or Canada. India has 329
million Facebook users, which is an extremely impressive figure. That equates to approximately
23.88% of India's total population of 1.38 billion people. In 2021, India will account for
approximately 17.7% of the total global population. On average, 16.2 billion users worldwide
visit Facebook daily. In 2021, 400 new users signed up for Facebook every minute. In that same
minute, over 510,000 comments are made, 293,000 status updates are made, 136,000 photos
are uploaded, and 4 million posts are liked. These figures are only going to rise as the site
grows and expands.
According to a recent Pew Research Center study, of all Facebook demographics, those aged 65
and up grew the most between 2018 and 2019, from 26% to nearly 40%. With this new surge in
potential audiences, it may be worthwhile to consider whether you can modify your content to
appeal to this new age group. At the same time, Millennials (1977-95) and Baby Boomers
(1946-64) saw only a 2% increase. However, Generation X users (those born between 1965 and
1976) fell by 2%. In 2021, 84% of US Millennials are expected to be active users of the social
media platform, making them the largest audience. However, Generation X isn't far behind,
with 74% of US Gen X'ers using Facebook, according to the same report.

8. Facebook Marketing
Facebook is not new, nor is the notion that every business requires a Facebook presence- but a
lot has changed since Facebook first entered the marketing scene. Today, the world's largest
social network can do things that few of us could have imagined 10 years ago, such as hosting
360-degree videos, selling products via chatbots, and even serving as the primary news source
for two-thirds of the adult population.
Facebook has 1.56 billion active users per day. Let's put that in context. That is nearly 5 times
the population of the United States and 20% of the global population... and it's still going up.
Consider the social influence that Facebook can provide in terms of peer effects, ecommerce
business, referrals, customer relationships, reputation, brand awareness, and much more (let
alone, in combination with other social media platforms you market through). Not only does
Facebook have a large number of users, but it also has a large portion of our attention. The
average Facebook user spends nearly an hour per day. Given that the average person sleeps
eight hours per day, that means we spend about 7% of our waking hours staring at a screen.
For businesses, a Facebook page is an excellent free marketing tool. These pages allow
businesses to identify themselves by sharing links, images, and posts on a customizable page
to give a better sense of a business's personality and character. For businesses, a Facebook
page is an excellent free marketing tool. These pages allow businesses to identify themselves
by sharing links, images, and posts on a customizable page to give a better sense of a
business's personality and character.
Your Facebook business page is a great spot to develop your brand identity and show your
human side. On Facebook, you can let your hair down a little and be silly. Finally, think about
what your target audience would like to see. Share social media images, links, videos, or
anything else that is relevant to your business and appears to be something your target
audience would enjoy. Use Facebook Insights to see what topics are most popular with your
target audience.

9. Snapchat Origins
In 2011, a group of Stanford University students devised an idea that would go on to become
one of the most popular social media apps. Explore the history of today's popular social media
sensation, Snapchat, from its early days to the IPO stage and its current usage. Bobby Murphy,
Evan Spiegel, and Reggie Brown came up with the concept for a new social media app in 2011.
The goal was to develop a communication platform that was more akin to how people
communicate in real life. This entails sending genuine facial expressions as opposed to
emoticons.
Images in the app can be viewed for one to ten seconds, or forever if the infinity symbol is
selected. The goal is to send an image of how you're feeling or something that's happening, and
then have the image permanently deleted. All images and videos are deleted after the
recipients have viewed them or after 30 days of inactivity. Snapchat grew quickly and is now
the sixth most popular social media platform, with approximately 538 million monthly active
users. The company is known for focusing on mobile first and using virtual stickers, lenses, and
filters to enhance images. In 2015, Snapchat launched its ad feature, which shows 10-second
advertisements in between users’ personal videos. This feature brings in 99% of the
application’s total income.
The ability to send snaps is Snapchat's original and most important feature. A Snap is a picture
or video that you send to your friends. Snapchat filters and other features are compatible with
Snaps. A Snapstreak begins when you send at least one Snap to a friend for at least three days
in a row. Snapchat added filters to alter their entire image in 2015. These can be used to
convert an image to black and white or to make other changes. Beauty-related filters, which
alter images to hide blemishes and otherwise change how a person is perceived, are more
popular. Many people are against these filters because of the beauty standards they promote.

10. Snapchat Demographics
While Snapchat is aimed as a more authentic social media application, it still has a lot of potential
for growing your business. Advertisers could reach 616.9 million Snapchat users in July 2022,(a),
ranking it ninth among the world's most 'active' social media platforms. Furthermore, data from
the company's self-service advertising tools show that Snapchat's advertising reach has steadily
increased over the last three months. Similarly, according to data published in the company's most
recent investor earnings report, Snapchat's daily active users have steadily increased over the last
three months. In the three months leading up to July 2022, the total number of users that
marketers can reach with Snapchat ads increased by approximately 27 million (+4.7%).
According to the most recent statistics, approximately 7.7% of all people on the planet use
Snapchat today. However, because the company restricts platform use to people aged 13 and up,
Snapchat's 'eligible' use rate is likely to be higher than these figures indicate. According to data
published in the company's most recent investor earnings report, Snapchat had 347 million daily
active users worldwide in July 2022. Meanwhile, according to the company's self-service
advertising tools, marketers could reach 616.9 million Snapchat users in early July 2022. The key
distinction between these two figures is that the company's investor earnings announcements
focus on daily users, whereas its advertising tools report monthly user values. According to the
company's most recent advertising audience figures, 9.9% of all people aged 13 and up around the
world use Snapchat today.
Based on data published in Snapchat's most recent investor earnings report, Snapchat's daily
active users have increased rapidly over the last year. The most recent global total is 54.0 million
(18.4%) higher than the equivalent figure reported in the company's 2Q 2021 report, which was
published in July 2021. Meanwhile, recent data published in the company's self-service advertising
tools shows that Snapchat's advertising audience reach grew by 20.0% over the past 12 months.
To put these numbers into context, advertisers can now reach 103 million more Snapchat users
than they could this time last year. It's worth noting that these advertising audience figures are for
monthly users, not daily users, as reported in the company's investor earnings reports.

11. Snapchat Marketing
Snapchat was once the playful app of the mobile-obsessed teen and young adult demographic,
who were drawn to disappearing messaging and the candid feel of communication. And brands
avoided it, understandably perplexed as to how to interact on the social media platform and
why they should invest in creating content that would only be deleted. However, this is no
longer the case. Since its inception in 2012, Snapchat has evolved, introducing new media
formats, filters, and ad formats. Not to mention, its daily active user base has surpassed 186
million people.
Building a brand presence on Snapchat is now a wise investment for many businesses, but
creating content for this app differs from creating content for other marketing channels.
Snapchatters expect exclusive behind-the-scenes content and the authentic and unpolished
version of your brand. To be a successful Snapchat marketer, you'll need a solid understanding
of how the platform works as well as a solid strategy for creating engaging Stories.
Snapchat's user base is predominantly young: 71% of all users are under the age of 34. So, if
you want to connect with and build brand advocates among that age group, Snapchat is a great
place to be. This also implies that you must carefully consider the type of content your young
audience desires, which begins with a solid understanding of who your buyer personas are and
what they expect from you. Buyer personas are fictitious representations of your ideal
customer. To create a persona, you gather real data about your current and previous customer
base's behaviors and responses, asking questions like: What makes a customer more likely to
buy? What are my "best" customers' behaviors (those who are the most loyal or have the
highest lifetime value)?
You should conduct market research and interviews to determine your ideal buyer's
demographics, motivators, and goals. This data is then compiled into a description of a fictional
buyer who will serve as a reminder of your target audience when creating marketing materials,
promotions, and messaging. Knowing the Snapchat audience makeup, you may want to revisit
your research and see if there were any differences in the habits and goals of those under the
age of 34.
You could also hold a small focus group with some of your best customers who are avid
Snapchat users to find out what they look for in a brand, how frequently they use the app, how
they interact with their friends on the app, and what they would like to see from you. This will
provide you with an excellent starting point for determining who you are communicating with
and tailoring your marketing efforts on the platform.

12. Pinterest Origins
Pinterest has over 450 million monthly users as one of the most popular global platforms, but this
wasn't always the case. Today, our goal is to inspire you with this network's incredible story. Do
you know who established Pinterest? Have you heard anything about the site's origins? Well, tag
along for a ride, and you'll learn how an empire is made. Who created Pinterest? Who is the
creative genius who provided us with endless hours of entertainment and the opportunity to
advertise our businesses for free? Ben Silbermann, Evan Sharp, and Paul Sciarra are three young
men who had an idea and began working on it right away. Silbermann previously worked for
Google, while Evan Sharp and Paul previously worked for Facebook and Radius Ventures, LLC,
respectively.
Pinterest started as a small idea in a tiny apartment in New York back in 2009. Today, Pinterest is
worth over $50 billion. The three founders' next step was to release their first desktop version of
their small project. The initial launch of Pinterest happened in March 2010, when they decided to
present the Pinterest site for the first time to the world. They chose a closed beta release, which
means it was only available to a small group of people. the general public, and the general public,
and the general public. In addition to the previous year, and the general public.
It wasn't long before Pinterest became a worldwide phenomenon. Time magazine named them
one of the best websites in the world the following year. Pinterest now has over 459 million
monthly active users and is worth far more than we could ever imagine. According to the initial
Terms of Service, this platform owns all images that a user uploads to their website. That changed
in 2012, when the site stated unequivocally that it would never sell content from the site. This
network has shown tremendous potential for business promotion in recent years. As the Covid
pandemic spread, their shopping numbers increased, and their team continued to roll out new
shopping features. If you're not sure how to use Pinterest for business, reading the preceding
paragraph is a good place to start. Simply focusing on increasing your numbers will result in an
increase in sales.

13. Pinterest Demographics
Pinterest may not have the same user hours as Facebook or the same buzz as TikTok.
Nonetheless, the platform remains a hidden gem for marketers targeting specific demographics.
Try Pinterest if you're looking for higher-spending millennials, for example. Take a look at this
Pinterest demographics breakdown before creating your next campaign to help you reach your
target audience.
First, let's see how Pinterest compares to other social media platforms: in 2021, Pinterest's
audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that
the increase in active users in 2020 was most likely due to shoppers staying at home. When the
lockdown restrictions were relaxed, some of their newer users chose to engage in other activities
instead. Pinterest has 433 million monthly users as of January 2022. The platform's 3.1% growth
rate is comparable to that of other social media platforms such as Instagram (3.7%). 433 million
users is also nothing to sneeze at.
Nearly half of Pinterest users are classified as "light" users, logging in weekly or monthly rather
than daily. Only 7.3% are classified as "heavy" users. Facebook users spend nearly 20 hours per
month scrolling through feeds and binging content. Pinterest users, on the other hand, usually
come to the platform with a specific goal in mind. Most people visit when they want to learn
more about a specific product or resource. This is most likely due to the platform's emphasis on
educational content rather than pure entertainment.
Pinterest is the 14th largest platform in terms of global active users as of January 2022.
Pinterest's global audience outnumbers those of Twitter and Reddit. Nonetheless, it trails
popular social networks such as Facebook, Instagram, TikTok, and Snapchat. Pinterest is used by
31% of adults in the United States. As a social platform, Pinterest ranks third behind Instagram
(40%) and LinkedIn (28%). Pinterest is also the fourth most popular social media platform. Not
bad, given the number of social media platforms available. Marketers can use Pinterest ads to
reach a potential audience of 225.7 million people. Running ad campaigns on Pinterest allows
you to potentially reach massive global audiences. The key is to understand how and where to
target your advertising campaigns.

14. Pinterest Marketing
Marketers target Pinterest users by sharing content that is too good to pass up. With over 433
million users on Pinterest, why wouldn't marketers want to be there? Not to mention that 83%
of users have made a purchase based on Pinterest content. So, how can your company use
Pinterest as a marketing tool to increase brand awareness and conversions?
To make the most of the platform, upload content from your computer or mobile device, Pin
content from the platform, and add content from the web using the Pinterest browser button.
Participation is essential. Follow your friends' and competitors' boards, "Like" and comment on
other people's Pins, re-Pin (or repost) content, and include links to your website and blog in
your Pins. It's important to note that Pinterest has both personal and business accounts.
Choosing a business account grants you access to Pinterest Analytics as well as other features
such as a visual search tool, a native video player, and the option to run Pinterest ads if desired,
making the platform ideal for marketers.
85% of Pinterest users seek and prefer visual content. This makes Pinterest a uniquely strong
place to distribute all types of content, including written blog content. In contrast to Instagram,
users can click through live links. Pinterest boards are where you share content. Boards save all
of your Pins and distribute your content for your followers to explore. You can have as many
boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration
to help your audience find the information they need. You can also invite people to join your
boards, which turns your board into a "group board," if you want other contributors to add
content that they believe fits with the theme of your board. This is an excellent method for
increasing engagement and interaction on your profile.

15. Instagram Origins
Instagram's meteoric rise reads like a Silicon Valley fairy tale, with the company gaining staggering
momentum in a matter of months. The photo and video-sharing social media app took only eight
weeks to develop before it was released on Apple's mobile operating system in October 2010.
Facebook (META) bought the company for $1 billion in cash and stock in less than two years. But, as
with any good story, there were many twists and turns, failures and successes, conflicts and synergies,
and a dash of luck.
Kevin Systrom founded Instagram, a photo and video-sharing social media platform, in 2010.
Instagram's first prototype was a web app called Burbn, which was inspired by Systrom's passion for
fine whiskeys and bourbons. On October 6, 2010, the Instagram app was released, and it quickly
gained 25,000 users. The app's primary focus from the start was to feature photographs, specifically
those taken on mobile devices. Facebook paid $1 billion in cash and stock to acquire Instagram just
before its initial public offering (IPO) in 2012.
On October 6, 2010, the Instagram app was released, and it quickly gained 25,000 users. Instagram
had been downloaded 100,000 times by the end of the first week, and the number of users had
reached one million by mid-December. The timing of the app's release was fortunate because the
iPhone 4--with an improved camera—had just been released a few months earlier, in June 2010.
Following Instagram's rapid growth, more investors became interested in the company. Instagram
raised $7 million in a Series A funding round in February 2011. Benchmark Capital was one of their
investors, and the company was valued at around $25 million. Other leading companies in the social
media technology industry, such as Twitter and Facebook, have expressed interest in the company in
addition to institutional investors. In April 2012, Facebook (now Meta) made an offer to buy
Instagram for approximately $1 billion in cash and stock, with the key condition that the company
remain independently managed. Shortly after, and just before its initial public offering (IPO),
Facebook moved forward and paid $1 billion in cash and stock for the company.

16. Instagram Demographics
Instagram is constantly experimenting and improving. By introducing fundraisers and shoppable
feeds, it continues to support creators and influencers. While brands can now use swipe-up links
to increase website traffic, they can also use Remix and Collab Reels. Instagram adds value to its
users with each update. So, how can marketers like you reap the benefits?
Instagram statistics reveal that more than 2 billion people are actively using the platform,
following a massive growth over the last decade. The majority of the audience is from India, with
the United States and Brazil close behind. According to Statista, female Instagram users have
dominated the platform, accounting for 51.6% of the total Instagram population. More Instagram
statistics can be found here.
Instagram now has over 2 billion active users. 64% of Instagram users are under the age of 34.
The 25-34 age group is the largest demographic, accounting for 31.2% of the total Instagram
population. Instagram stories have 500 million daily active users. Instagram is used by 17.6% of
the world's population. Instagram has the most users in India (201 million), the United States
(157 million), and Brazil (115 million). According to Statista, Instagram has 51.6% female and
48.4% male audiences. Instagram statistics show that the platform's usage has increased over
time, with more than 60% of Instagram users visiting the platform at least once daily. Instagram
Stories are also a popular feature, with more than 70% of users watching them every day.

17. Instagram Marketing
Instagram is the second most popular social network, trailing only Facebook. Instagram Stories,
the popular visual-first social medium, has over one billion active monthly users and 500 million
daily users. Everyone and their dog (figuratively) is on social media. "Everyone" includes people,
animals, and, you guessed it, businesses. The number of brands that have established a presence
on the platform has skyrocketed. According to Oberlo, 71% of US businesses use Instagram.
But is it worth their time, and should your company be on the platform as well? Yes, for the
following reasons: Instagram has over one billion active monthly users and 500 million Instagram
Stories are shared daily. In the United States, there are 140 million Instagram users. Instagram is
the second most popular social network, trailing only Facebook. Users spend an average of 53
minutes per day browsing. Instagram is used by approximately 71% of US businesses. Almost half
of all Instagram users are between the ages of 18 and 44.
It's clear that Instagram isn't just for personal use anymore. It is now a global platform where
brands can humanize their content, recruit new talent, showcase their products, and inspire
their audience. Furthermore, Instagram users are not only active, but also engaged.
Approximately 59% of the platform's active users visit the site on a daily basis and spend at least
7 hours per week browsing content and interacting with friends and brands. Instagram can also
assist you in increasing brand awareness and introducing new products. 130 million Instagram
users interact with shopping content each month. Instagram allows you to promote your brand
and product in a friendly, authentic manner while avoiding hard selling to your customers.
The primary advantage of Instagram over other social media platforms is its visual nature.
Instagram is the best platform to showcase content if your business benefits from the design of
your product or if your service has a visibly noticeable end result. Although video, imagery, and
illustration are all excellent content options for this social media platform, your marketing
strategy will ultimately determine what type of content to publish and how frequently to post it.
Establishing a strategy before diving into a new social media platform will keep you focused on
your goals and, most importantly, your audience.

18. Twitter Origins
Hashtags, retweets, and mentions are just a few of the terms that have become commonplace in
today's internet jargon, and Twitter is to blame. Twitter is one of the world's largest social media
platforms, with approximately 328 million active users—hard it's to believe it's only been around for
11 years. Twitter began in early 2006, when New York University student Jack Dorsey shared a new
online communication idea with some of his coworkers at Odeo, a podcasting company.
Dorsey's concept was a platform that allowed users to send short messages to groups of people, much
like text messages. The first version of this platform was known as "twttr," and it was only used by
Odeo employees. Twitter was launched to the public on July 15th, 2006. In the early months, the
website received around 20,000 tweets per day, but this number increased to 60,000 in 2007, when
Twitter was a hot topic at the South by Southwest Interactive conference.
Twitter began to gain popularity in the social media world after receiving so much attention at the
South by Southwest Interactive conference. By 2008, the website was receiving 300,000 tweets per
day, which had increased to 50 million tweets per day by early 2010. This social media platform
became popular not only with people who wanted to share messages with friends, but it also became
one of the simplest ways for businesses to advertise and interact with their customers. Soon after, TV
shows and businesses began promoting hashtags and encouraging consumers to include them in their
tweets, and Twitter handles quickly became a personal and professional identifier.
Twitter has remained one of the most well-known social media platforms in recent years. Every day,
people and businesses use this social media platform, and approximately 500 million tweets are
posted. Twitter has evolved into an extremely useful tool for businesses of all sizes, allowing them to
interact with customers, stay current on trends, and promote their content and other website
features.

19. Twitter Demographics
Since the platform's inception in 2006, we've been captivated by Twitter's small-but-mighty
word count. Twitter is an effective tool not only for communication (and memes), but also for
business: a single ad on Twitter has the potential to reach 436.4 million people. Twitter is much
lower on the list than Facebook and Instagram, sandwiched between Pinterest (the world's 14th
most-used platform) and Reddit (number 13). It's similar to an Olympic swimmer finishing 15th:
they're still one of the best in the world. Twitter is the 12th most popular term searched on
Google. Despite having its own app (and, you know, bookmarking existing) people are still
searching “twitter” on Google often—even more often than Netflix.
Twitter.com receives 7.1 billion visits per month. According to Statista, there were 7.1 billion
visits in May 2022, up from 6.8 billion visits in December 2021. Twitter advertisements have the
potential to reach 8.8% of all internet users. There are 4.95 billion internet users worldwide, so
8.8% is nothing to sneeze at. Perhaps it's time to start looking into how to use Twitter for
business. The global Twitter user base is expected to reach 497.48 million by 2025. If you're
keeping track, that's nearly 500 million (and I am).
According to a 2021 Statista study, 82% of frequent Tweeters (those who Tweet 20 or more
times per month, referred to as "high volume" in this data) use Twitter for entertainment. 78%
said they use the microblogging platform to stay informed, and 77% said they use it to express
themselves. Unsurprisingly, only 29% of low-volume Twitter users (those who tweet less than 20
times per month) said they use Twitter to express themselves... After all, if you're not tweeting
or retweeting, you can't really express yourself on the app. When it comes to using social media
sites for news, Twitter is by far the most popular. That is, at least, true in the United States. In
2021, 55% of Americans said they get their news from Twitter on a regular basis. This makes it
the most popular social news platform, followed by Facebook (47%), Reddit (39%), Youtube
(30%), and TikTok (29%).

20. Twitter Marketing
Twitter began as a platform for people to share their every thought. It has now evolved into a
powerful marketing platform that allows brands to connect with their target audience. With 217
million monetizable users per day, it's easy to see why businesses continue to use Twitter after all
this time. However, sending out the occasional Tweet about a trending topic is no longer sufficient.
Brands must be more deliberate in their Twitter marketing in order to stand out and keep their
audience engaged.
Twitter marketing is the process of promoting your brand and its products or services through
Twitter. To create and publish content on the platform, a well-established social media marketing
strategy is required. To attract the right audience when marketing on Twitter, you must publish the
right Tweets at the right time. It does not end with the posting of content. Twitter marketing
necessitates a strategy for engaging and interacting with your target audience. Because Twitter is a
conversational network, it's critical to engage followers in a two-way conversation by responding to
Tweets or direct messages. A plan to advertise on Twitter may be part of some Twitter marketing
strategies. This entails delivering targeted advertisements or promoted Tweets to a specific
audience.
If you already have a Twitter profile, the first step is to conduct a Twitter audit. Conduct an in-depth
review of your Twitter analytics to determine what is and isn't working. Twitter analytics tools can
assist you by allowing you to analyze: hashtag efficiency, tweet performance by individual, and
individual Twitter followers. Knowing which Tweets are performing the best will give you an idea of
the type of content that your audience is most interested in seeing. You can use this information to
develop a strategy for providing your audience with the information they seek in your content. This
will eventually allow you to increase the reach and engagement on your Tweets. A way that you can
audit your Twitter profile is by looking over your analytics manually through your Twitter analytics
dashboard.