The document discusses social media trends and stakeholder engagement around the world. It notes that in Asia, bulletin boards and forums still drive conversation. In Russia, the most popular social networks are LiveJournal for bloggers, LiveInternet for teens, and Odnoklassniki.ru. In Germany, social media is language-driven and outreach needs to be local. The UK has fewer influential blogs than the US but social networks are equally or more important. The document advocates for storytelling and notes there are no borders online, with social media evolving differently in different cultures. It also discusses trends in US politics and social media, and predicts communities and social networks will become more important over brand websites.

1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement

2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement

3. Bulletin Boards / Forums Still Drive Conversation in Asia

4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement

5. http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other

7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement

8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/

9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/

10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement

11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/

12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/

13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/

14. All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC

16. All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York

19. All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/