2. Definition of “all-inclusives”
• All, or almost all, of the holiday costs are
included (prepaid price)
– Accommodation
– Transport and transfer
– Meals and drinks
– Entertainment
– Sports facilities and daytime activities
3. Mauritius - Introduction
• Capital: Port Louis
• An island in the Indian Ocean
• Sub-tropical climate, warm all year round
• Population: 1.3 m
• Language: English (official), Creole, French
• Flight time 11 hours from Europe
4. Mauritius - Tourism
• “World Travel Awards”:
– 2011 World’s Leading Beach Destination
– 2011 World’s Leading Island Destination
• 950,000 visitors in 2011, and rising
• $ 1.3 billion tourism income
• $ 9.9 million marketing budget (for Europe)
• Suffered under European economic crisis (less
long-haul tourists)
5. Mauritius - Competition?
• Competitors: Indian Ocean islands like
Maledives, Sri Lanka, Seychelles
• Sun, sea, sand
• Needs to differeniate itself:
– Cultural destination
– Eco-tourism destination
– Wedding destination
– Golf (up and coming)
6. Mauritius – Demand?
• Two thirds of tourists are from Europe
• Mainly ABC (social economic group)
• Average age in 2006: 40 (men), 39 (women)
• Average party size (2006): 2.1 people
• 71% travel on package tour (more likely for
first time visitors)
• 85% emloyed, 9 % retired, 3 % students
7. Mauritius Demand (cont.)
• Purpose of visit (2008):
– Holiday: 821,000+
– Transit: 42.000+
– Business: 32,000+
– Conference: 5,000+
– Sports: 1,000+
– Other/ not stated: 27,000+
• Popular wedding and honeymoon destination
8. Mauritius – Tourism Provision
• 51 UK tour operators (Thomas
Cook, Virgin, Thomson…) provide
accommodation in M.
• Average class of accommodation is 3 to 5 stars
• The hotels, both foreign- and domestic-
owned, tend to recruit people from the local
community as workers .
• In terms of businesses with local enterprises, the
hotels purchased most of their food items
locally, although many hotel managers
complained about the quality.
9. All-inclusive example:
Blue Lagoon Beach
Hotel- Blue Bay
• 3 Star
• Capacity: 72 guest rooms
• Facilities: water sports, pools, kids club, spa,
tennis courts, gym, private beach, golf court
• Services: 2 restaurants, pool, dive centre,
wellness centre, massage, boutique, car
rental, dry cleaning and laundry,
entertainment shows, table tennis, darts,
lobby games, water sports
11. All-inclusive example:
Le Mauricia
• 4 Star
• Capacity: 237
• Facilities: Kids Club, Restaurants, Bars, shopping centre,
3 tennis courts, table tennis, dart boards, volleyball,
gymnasium, stretching, taebo, bocciball, hammam and
sauna, water sports: water-skiing, windsurfing, sailing,
kayak, glass bottom boat, pedal boat, snorkeling,
aquagym
• Special Offers: Capacitiy for wedding including an Event
Organizer
• Services: Breakfast, lunch and dinner in all restaurants,
wedding/honeymoon organization, bikerental
12. All-inclusive example:
Hilton Mauritius Resort and Spa Hotel
• 5 Star +
• Indian Ocean's Leading Resort 2011’ at the
World Travel Awards 2011
• Capacity: 139 guest rooms
• Facilities: water sports, pools, kids club, spa,
tennis courts, gym, private beach, golf court
• Services: 4 restaurants, 2 bars, beauty salon,
florist, gift shop, car/bike rental, news stand
14. Impact on livelihoods
• Some residents surveyed were concerned
about the price inflation resulting from
tourism, and the limited availability of quality
items such as vegetables, fruit and seafood, as
most of these are sold to the hotels
• Local inhabitants and businesses benefited
from better road conditions, sewage systems,
communication infrastructure and also new or
better police and fire services.
