2. žWindham has a strong winter tourism
industry
žExisting infrastructure of hotels and
restaurants
žState land is plentiful
žEasy to get to/proximity to metro-NY area
žBUT, all were under-utilized during the
remaining three seasons
3. žWindham is the four-season trail-based
recreation capital of the Northeast and is
home to:
• extensive networks of mountain bike trails
that provide memorable, all-day adventures;
• a family friendly bike park; and
• a multi-use trial connecting every business,
residence and activity center.
ž4 component Master Trail Plan
9. žBuilding a culture of cycling
žDeveloped and supported several local and
regional races
• Rally the community around some events
• Cycling can pay off by filling hotels and restaurants
• Not just kids and “hoodlum” mountain bikers
10. ž Most elite of mountain
bike races internationally
ž 9 race series
ž Two racing disciplines
ž 2010-2012, 2014, 2015
ž 1200 athletes
ž 28 states, 41 countries,
6 continents
ž $6 million in economic
impact
ž Immeasurable media
exposure
13. 1) Develop a clear vision
• More miles=more people and longer stays
• Need something for everybody
2) Local champions and community support
3) Building a cycling culture takes time and
commitment
4) Engage partners (public/private
partnerships)
5) Success builds on itself
6) Definitive tourism impact